Currently 17,43 EUR - I paid 17,20 EUR earlier (see run-down below).

Kudos to Ripperoo (watch fanatic who mentioned it here!) http://www.hotukdeals.com/deals/rotary-men-s-quartz-watch-with-black-dial-chronograph-display-39-45-del-amazon-2677650?p=30740700

Can see a recent Deal for this today (currently around £31.99 on .co.uk) but this is around 19.95 GBP from amazon.it?

When I purchased a few hours ago, my watch was listed on amazon.it at 17,20 EUR. The run-down for mine:

Subtotal:
EUR 14.33
Shipping cost:
EUR 4.70
Total VAT excluded:
EUR 19.03
VAT:
EUR 3.81
Total:
Total:
EUR 22.84
Total payment:
GBP 19.95 **

I chose "Pay in GBP" with a Debit Card, so if you choose to pay in EUR it may differ (depending if you have a currency-friendly Credit Card). No customs charges as it's the EU, of course.

Model number LB00360/06
Part Number LB00360/06
Item Shape Rectangular
Dial Window Material Type Mineral
Display Type Analogue
Clasp Type Double fold over clasp with safety
Case Material Stainless Steel
Case Diameter 22 millimetres
Case Thickness 8 millimetres
Band Material Stainless Steel
Band Width 16 millimetres
Band Colour Silver
Dial Colour Silver
Calendar Does Not Have Date Function
Weight 91 Grams
Movement Quartz
Water Pressure Resistance 3 bar
Warranty Type Manufacturer
Warranty Description Lifetime

From the Rotary website http://www.rotarywatches.com/en/service/watch-terminology "Dolphin Standard" is summarised as:

"Rotary watches marked 'Dolphin Standard' on the case back have been upgraded to offer this exclusive waterproof specification meaning that you and your watch can swim and dive all day.
Dolphin Standard watches are suitable for: Swimming, shallow diving, yachting, all water sports (excluding scuba diving) and showering."