Upgrade your viewing experience with LG SUPER UHD TV. Bringing every color to life,
LG SUPER UHD TV boasts compatibility with multiple HDR formats, an extended color range, and ultra-slim design. See how entertainment comes alive with lifelike colors, dramatic contrast and exceptional resolution.
Multiple HDR compatibility
HDR SUPER for LG SUPER UHD TV enables your TV to render vibrant colors and shadow details. LG HDR SUPER supports multiple HDR formats - not only generic HDR10, but also Dolby Vision, a more advanced, premium version of HDR that ensures the content is being displayed as it is meant to be seen.
IPS 4K Quantum Display
LG's specially designed IPS 4K Quantum Display can reproduce more shades of colours with finer gradation : over a billion rich colours in all. The IPS 4K Quantum Display yields a more accurate and lifelike picture from a wider viewing angle.
Billion Rich colours
See more of the colours you love. An advanced colour process that uses 10 bit to expand the colour spectrum that you can see, unlocking over 1 billion hues and shades on your screen. You get more reds in your roses; more blues in your sky, your entertainment is enriched to a level of vibrancy that was previously impossible.
ULTRA Luminance
Expand your contrast range with ULTRA Luminance. Enjoy brighter whites and darker blacks thanks to local dimming technology which lifts the brightest scenes to brilliant new levels and the darkest shadows to life.
Smart TV with webOS
LG Smart TV's with Freeview Play *put's you in control of the entertainment on offer. Enjoy your favourite channels and scroll back in your TV guide for catch up services all for £0 a month and no additional devices required. Still want more? Top up your entertainment with movies and box sets on demand from popular streaming services.
Sound Designed by harman / kardon
Audio engineered by experts. With years of experience in high-quality sound Harman/Kardon is the perfect partner to design your speaker system. Now you can enjoy a whole new level of audio immersion.
What's in the box?
•LG 49UH770V 49 inch Super Ultra HD 4K Smart TV webOS (2016 Model) - Silver.
•Magic Remote (AN-MR650)
•2 x AA batteries
•Power Cable
Top comments
ChrisIW to powerbrick
25 Mar 175#4
I'm waiting for Mega Super Ultra HD :smile:
powerbrick
25 Mar 174#1
'Super Ultra HD', heard it all now, marketing department have to justify their wages somehow :smile:
All comments (31)
powerbrick
25 Mar 174#1
'Super Ultra HD', heard it all now, marketing department have to justify their wages somehow :smile:
ChrisIW to powerbrick
25 Mar 175#4
I'm waiting for Mega Super Ultra HD :smile:
Burgainhunter
25 Mar 171#2
I have this exact model and it's a really good TV, picture quality is up there and sound quality is very good (Harmon Kardon audio built in). Big recommendation for anyone that buys it though, do a google for or play around with the display settings as out of the box, it really doesn't do the TV justice on the default image settings. Very good value at this price - but bear in mind if you have an Argos with it in stock nearby and the TV10 code still works, you can get it for a few £ less than this too.
stephenashforth to Burgainhunter
25 Mar 172#3
I have this TV too and have played with the settings based on recommended settings that I have found on the web. However, I haven't managed to find the sweet spot yet. Any chance that you could post on here / pm me the settings that you are using.
Burgainhunter
25 Mar 172#5
I have it on Vivid and then customise it as follows: Backlight 70, Contrast 80, Brightness 50, Sharpness 40, Colour 75, Tint R15, Colour Temp W3. For advanced options, Noise Reduction is set to medium, MPEG NR set to Medium, Black level to low, Real Cinema On, Motion Eye Care Off, LED local dimming to Low and TruMotion off.
If you have low evening ambient light, you might want to lower the backlight and contrast a little as I like these high for a vibrant image. A lot of it is down to taste but best thing to do is use other people's 'sweet' settings and modify them to suit what you personally like - the experts (of which I'm certainly not one!) have most of the bases covered for overall image quality and then you just need to fine tune things like colour and brightness to suit your room and personal preferences. Not always easy to do though I admit and it's a shame that this TV isn't very good out of the box.
stephenashforth to Burgainhunter
25 Mar 17#6
Thanks. I have tried your suggestions and they do seem to have improved things a bit.
Extra £50 off with code CRZS0317 So actual price for this is £530.93. Don't know if anyone can up date the description?
ro53ben
28 Mar 17#9
I wouldn't bother with a 4k TV at this size. Unless you're sat VERY close to the screen, you'll never see the benefit.
No doubt this TV will look better than many older TVs, even at 1080p, my only point is that at a normal viewing distance you won't see the difference between 1080p and 4k.
HDR is worth it and can be seen from any viewing distance, although there is very little content out there which supports it.
Confuzz to ro53ben
28 Mar 172#11
Think you need to go to spec savers mate i have a 49 inch 4k tv and the difference is very noticeable especially in gaming i would say my tv is at a normal viewing distance whatever that is.
MBeeching
28 Mar 17#10
Sounds nasty.... As a baseline I would use ISF Expert (light & dark), then set the backlight to 70 on light and perhaps 50-60 on dark mode. Disable all sharpening and noise processing.
I haven't used this specific model but for motion settings I would try: User (De-judder 0 / De-blur 8-10).
For game mode do the same but completely disable motion enhancement settings.
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Opening post
LG SUPER UHD TV 4K
Upgrade your viewing experience with LG SUPER UHD TV. Bringing every color to life,
LG SUPER UHD TV boasts compatibility with multiple HDR formats, an extended color range, and ultra-slim design. See how entertainment comes alive with lifelike colors, dramatic contrast and exceptional resolution.
Multiple HDR compatibility
HDR SUPER for LG SUPER UHD TV enables your TV to render vibrant colors and shadow details. LG HDR SUPER supports multiple HDR formats - not only generic HDR10, but also Dolby Vision, a more advanced, premium version of HDR that ensures the content is being displayed as it is meant to be seen.
IPS 4K Quantum Display
LG's specially designed IPS 4K Quantum Display can reproduce more shades of colours with finer gradation : over a billion rich colours in all. The IPS 4K Quantum Display yields a more accurate and lifelike picture from a wider viewing angle.
Billion Rich colours
See more of the colours you love. An advanced colour process that uses 10 bit to expand the colour spectrum that you can see, unlocking over 1 billion hues and shades on your screen. You get more reds in your roses; more blues in your sky, your entertainment is enriched to a level of vibrancy that was previously impossible.
ULTRA Luminance
Expand your contrast range with ULTRA Luminance. Enjoy brighter whites and darker blacks thanks to local dimming technology which lifts the brightest scenes to brilliant new levels and the darkest shadows to life.
Smart TV with webOS
LG Smart TV's with Freeview Play *put's you in control of the entertainment on offer. Enjoy your favourite channels and scroll back in your TV guide for catch up services all for £0 a month and no additional devices required. Still want more? Top up your entertainment with movies and box sets on demand from popular streaming services.
Sound Designed by harman / kardon
Audio engineered by experts. With years of experience in high-quality sound Harman/Kardon is the perfect partner to design your speaker system. Now you can enjoy a whole new level of audio immersion.
What's in the box?
•LG 49UH770V 49 inch Super Ultra HD 4K Smart TV webOS (2016 Model) - Silver.
•Magic Remote (AN-MR650)
•2 x AA batteries
•Power Cable
Top comments
All comments (31)
If you have low evening ambient light, you might want to lower the backlight and contrast a little as I like these high for a vibrant image. A lot of it is down to taste but best thing to do is use other people's 'sweet' settings and modify them to suit what you personally like - the experts (of which I'm certainly not one!) have most of the bases covered for overall image quality and then you just need to fine tune things like colour and brightness to suit your room and personal preferences. Not always easy to do though I admit and it's a shame that this TV isn't very good out of the box.
http://ao.com/product/49uh770v-lg-super-uhd-tv-silver-41034-108.aspx
No doubt this TV will look better than many older TVs, even at 1080p, my only point is that at a normal viewing distance you won't see the difference between 1080p and 4k.
HDR is worth it and can be seen from any viewing distance, although there is very little content out there which supports it.
I haven't used this specific model but for motion settings I would try: User (De-judder 0 / De-blur 8-10).
For game mode do the same but completely disable motion enhancement settings.