*Price has now gone up by £4 to £36.95 from £32.95*

Still a great price for the 1st gen white bulbs and bridge. As far as I'm aware these Lux bulbs are essentially the same as the Hue White bulbs so will do 2700k white and can be dimmed. The only difference between these and the newer Hue White bulbs is a slightly different shape, a slightly lower light output of 750lm vs 806lm (arguably a slightly lower heat output too) and the cost - the Hue White kit costs £59.99...

Free shipping with code LUZPRICESPYFREE (thanks to judderman)

Description:

Philips Hue Lux 9W ES Connected Bulb Starter Pack, White
Control your lights from anywhere. Philips Hue lux brings you a bright and dimmable warm, white light that you can control from your smart device. Hue lux bulbs fit into existing E27 light fittings. Step into the world of connected lighting. The Philips Hue personal wireless lighting system lets you control your lights wirelessly from anywhere in your house. Be it from the living room, the dining table or your bedroom, your smart device can control any light connected to the bridge. Philips Hue lux lamps give off a bright, warm white light for a range of functions. It's so easy to set the light level for any activity you have in mind. Enjoy perfect digital dimming control from your smartphone/tablet - no more fiddling with dimmers or switches. Make your smart lighting work for you.

Hue makes your life easier by offering you the ability to automate light settings. The integrated Geofencing technology toggles the lights off when you leave your house and switches them back on when you're back. Never come back to a dark home again. By linking it to If This Then That (IFTTT), you add another digital layer to your lighting. Have a bulb flashing when you get an important mail or social media update, program a light flash when your favourite team scores or have lights react to the weather forecast. The possibilities are endless. You can connect up to 50 bulbs or lamps to your Philips Hue bridge. Simply begin with any of the available starter kits and start adding in any combination. So, you can have Philips Hue bulbs, Philips Hue Bloom, Iris or LightStrips. Control any connected light in your home with just the tap of your finger.

Create and control your personal lighting scheme from your Apple device
Wireless connectivity via Hue bridge
Large variety of white light shades as well as many colours
Set timers to help you wake up in the morning
You can extend your Hue lighting system by adding single bulbs and connecting to them via your iPad or iPhone app.