This is only a guess but I've always blamed Steam Refunds. Ever since that policy was introduced discounts have never been the same. Publishers have more to risk and more to lose so more moderate discounts. The key sites have never been the same either.

In regards to the deal what's the reliability of Uplay these days? I know people recommended the Steam version purely because of patching but I presume it's all finished by now? My girlfriend has the Steam version and still runs into regular crashes and server disconnects with Far Cry 4 (single player).

I read somewhere that Steam & third parties found they make as much/more money selling their games at less extreme discounts than we've seen in earlier sales, so there's no need to do it and devalue their games.

Games are definitely releasing at higher prices now.. Forza/Gears 4 are £45-50, Civ VI & Titanfall are £35+. I think this is because the cost of producing games is constantly increasing, but probably more importantly because people want the games on release and will just pay whatever it costs.

Unfortunately it's a case of people voting with their wallets, and that's why we're moving towards half-finished games full of in game purchases. Idiots will throw money at them whatever they do, so why not.

Yes its in the top right in orange.I have used the discount about three or four times and still have over 200 left ,but I've finished about 8 uplay games,you get them from buying from the store and just getting in game achievements I think.So you could maybe earn enough by working through your backlog if you have one,sorry it could take a while though!

You got far enough - there aren't any

Also, the main bad guy isn't as much fun as 3, and as soon as you get the gyro-copter and a sniper rifle the game is pure easy mode.

3 is much better