Buy a Sony decal and stick it on just make sure when family and friends come down it's stitched off.

Sony decals

​Probably not for much longer though!!

53 miles away from Milton Keynes.

excellent deal - my local aldi is getting a refurb atm and will reopen in december - i'll keep my eye open for any similar deals to this - if you can get it this is a major bargain - probably solid at £299.99 - aldi electronics aren't too bad - had a computer and tv from them in the past which turned out well

Wasn't that 48" though? this is 40"

For anyone interested (not me) - if this is like the 48" model, then 'apparently' HDMI port #4 is HDMI 2.0

cold naff specs

"basement 4k telly"

some of us still have a 22" tv that does 720p as our main TV lol.

does everyone on this forum have like 7x TV's or something?!

That's an amazing price for any 40 inch LCD, forget about 4K! Even has 4 x HDMI, unheard of in this price bracket. If the picture is half decent I'd grab one. What can possibly go wrong, even comes with a 3 year warranty from Aldi which I've found to be sterling when I returned one of their heavily used drills - just keep your receipt.

Heat heat heat!!

Sounds good but will you notice any 4K difference on a TV this small? My understanding was that it had to be a large telly to bring a noticeable benefit over 1080.