Why? £30 more for a 1070. Not worth it at all.

Unless you already have a 980Ti.

Why? £30 more for a 1070. Not worth it at all.

This isn't a low enough price to warrant buying a brand new 980ti, winter is coming..

Good price for SLI if you already have one.

This is a very good price for an excellent card. The 1070 from EVGA is £409 on Amazon and its out of stock. Yes it more powerful but its more expensive. If you are in the market for a High end card you would struggle to beat this deal at this moment in time. Fact

Could you buy this and use evga step up program when 1070 prices fall?

Exactly. A 1080 almost matches the 980ti SLI so if you sell your 980ti for say, 300 and buy the 1080 for 550 you're only spending 250 more whereas to get another 980ti would set you back 300 used or 350-400 new. With those numbers it's crazy to

980ti SLI (if you can deal with all the issues) is generally more powerful than a 1080

It's available in Europe too, but given that you can only do it for 90 days after purchase, there's zero chance of 1070 prices having come down any before it expires.