The Asda box is filled with in-season winter vegetables and salad ingredients at a price that is 30% cheaper than standard lines.
The vegetables - currently carrots, potatoes, peppers, cucumber, cabbage, leeks, parsnips and onions - have been selected from farmers’ crops because they are misshapen, have growth cracks or are smaller or larger than average. The produce is washed but the discount reflects the fact that customers may need to spend extra time peeling it or they might not be able to use the whole vegetable.
Edit:
In response to a few questions, these are available instore.
A list of participating stores can be found here: http://your.asda.com/news-and-blogs/wonky-fruit-veg-boxes ("See full store list here"). It is a pop-up link.
- AT1
Top comments
PrincessJellybean
5 Feb 16142#6
Wonky Vegetables = Normal Vegetables.
I am very happy to see 'normal' veg coming back into supermarkets :smile:
Better for the farmers & better for the environment.
cootuk2
5 Feb 1674#11
That one, bottom row, second from right, has a face
davewave
5 Feb 1656#2
brilliant idea! Well done ASDA
laserface
5 Feb 1648#14
Thanks to Hugh Furry Wombat (or Hugh Fearnley-Whittingstall if you prefer) war on waste for nagging the supermarkets to start up initiatives like this. Lets hope more of them take note of Asda's lead.
I wouldn't go as far as brilliant. You end up with a mixed box of veg where you'll most likely waste some of it because of the random selection.
Plus calling it wonky/ugly is just stupid because then it holds negative connotations
porkyhenchman to davewave
5 Feb 161#183
This is not Asda's idea. Good on them for working with outside pressure groups though. Kudos. But to be clear Asda have huge waste inherent in their business strategy like every other supermarket.
p.s I'm not fun at parties
The Mole to davewave
5 Feb 16#188
Not just Asda Morrisons are also selling wonky potatos and selected other veg. The potatos my mam bought didn't look any different to me
Jiwani80
5 Feb 1635#3
Brilliant way to minimise food waste. Love it
s24adm to Jiwani80
5 Feb 163#12
assuming you wanted and will use everything in the box.
veedubjai
5 Feb 1616#4
Good ideal but would be even nice to pick your own wonky box what you need & stretch it further.
maccy1 to veedubjai
5 Feb 163#120
Exactly what you've just said (and well said veedubjai) there may be quite a lot of veg that people don't use, so you're paying for things that may not be used.
Would be a much better thing if you could pick your own wonky veg to the same value.
nadacolada to veedubjai
6 Feb 161#216
Yeah, a Wonky Veg Pick N Mix would be an awesome idea! :smile:
Nanajane to veedubjai
6 Feb 16#272
I agree ... as I live alone I could not eat this much and I don't like cabbage, but a good deal.
atiyyahnavab
5 Feb 16#5
very good idea thanks
PrincessJellybean
5 Feb 16142#6
Wonky Vegetables = Normal Vegetables.
I am very happy to see 'normal' veg coming back into supermarkets :smile:
Better for the farmers & better for the environment.
loumar76
5 Feb 163#7
great idea, perfect for soups and stews.
dazza71 to loumar76
5 Feb 164#36
Or just eating as normal
AnnaMak
5 Feb 161#8
How do u buy one?
shaggy to AnnaMak
5 Feb 1618#13
You walk into asda , find it and pay for it at checkout ???
4737carlinsir to AnnaMak
6 Feb 16#235
Take it to the till and when the adds employee requests £3.50, either give them your payment card or £3.50 cash.
Whatever you do, don't leave the store with a box without having first paid for it as that would be theft.
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Opening post
The vegetables - currently carrots, potatoes, peppers, cucumber, cabbage, leeks, parsnips and onions - have been selected from farmers’ crops because they are misshapen, have growth cracks or are smaller or larger than average. The produce is washed but the discount reflects the fact that customers may need to spend extra time peeling it or they might not be able to use the whole vegetable.
Edit:
In response to a few questions, these are available instore.
A list of participating stores can be found here:
http://your.asda.com/news-and-blogs/wonky-fruit-veg-boxes ("See full store list here"). It is a pop-up link.
- AT1
Top comments
I am very happy to see 'normal' veg coming back into supermarkets :smile:
Better for the farmers & better for the environment.
https://www.rivercottage.net/war-on-waste
All comments (324)
Plus calling it wonky/ugly is just stupid because then it holds negative connotations
p.s I'm not fun at parties
Would be a much better thing if you could pick your own wonky veg to the same value.
I am very happy to see 'normal' veg coming back into supermarkets :smile:
Better for the farmers & better for the environment.
Whatever you do, don't leave the store with a box without having first paid for it as that would be theft.