Wonky Vegetables = Normal Vegetables.
I am very happy to see 'normal' veg coming back into supermarkets :smile:
Better for the farmers & better for the environment.

That one, bottom row, second from right, has a face

brilliant idea! Well done ASDA

Thanks to Hugh Furry Wombat (or Hugh Fearnley-Whittingstall if you prefer) war on waste for nagging the supermarkets to start up initiatives like this. Lets hope more of them take note of Asda's lead.

https://www.rivercottage.net/war-on-waste

i loved them was mostly fresh had two bad carrots and one onoin bot will buy again great idea

You can also visit your local farm, they sell direct to customer so more money goes to the farmers and you can get it cheaper.

Or a market if you have one of those in town.

Here's a full list of the participating shops, personally think this is a great idea to stop so much food getting wasted.


Adel
Arnold
Barnsley
Beckton
Bexley
Bideford
Biggleswade
Boston
Bridgend
Brighton Hollingbury
Brighton Marina
Bristol Whitchurch
Burgh Heath
Bury St Edmonds
Cannock
Canterbury
Capehill
Castlepoint Supercentre
Chelmsford
Chelmsley Wood
Clapham Junction
Colchester
Colindale
Corby
Coventry Jubilee Cresent Supermarket
Dagenham
Dewsbury store
Donnington Wood
Dunstable
East Retford Supermarket
Eastbourne
Edmonton
Fareham
Farnborough
Ferring (Worthing)
Frome
Gillingham
Gosport
Grantham
Great Bridge
Great Yarmouth
Greenhithe
Grimsby
Halesowen
Harlow
Hatfield
Hayes
Hayle Harbour
Hemel Hempstead Supermarket
Hessle
Hinckley
Hitchin Supermarket
Hounslow
Hull Bilton
Hull Mt Pleasant
Hyson Green
Ipswich
Ipswich Stoke Park
Isle of Dogs
Kettering
Kingshill
Kingsthorpe Supermarket
Kingswood
Leamington Spa
Leicester
leyton
Llanelli
Long Eaton
Longwell Green
Lower Earley
Lowestoft
Luton
Mansfield
Middleton
Milton Keynes
Morley
Newark
Newport Pill
Newton Abbott
Norwich
Nuneaton
Oadby
Old Kent Road
Patchway Supercentre
Pentwyn
Pershore Supermarket
Plymouth
Poole
Portsmouth
Ramsgate
Roehampton
Rotherham
Rugby
Shoeburyness
Small Heath
South Gate Circus
South Woodham Ferrers
South Wootton
St Austell
St Matthews
St.Leonard on Sea
Stevenage Supercentre
Stowmarket
Swanley
Swansea
Swindon
Taunton Supercentre
Thurmaston
Tilbury
Torquay Supermarket
Totton
Twickenham
Wakefield
Wallington
Walthamstow
Ware
Watford
Wellington
Wembley
West Bradford
Weymouth
Wheatley
Wisbech
Woking
Woking
Worcester
Yeovil

My uncle is a farmer and would like to disagree with you.

Why are people going on about waste?

Do they know all the odd shaped and wonky fruit and vegetables hardly gets wasted, it gets used in ready meals, precut vegetables smoothies etc

It would be far better if local farmers all got together and sold wonky boxes themselves ........ I'm not taking about the likes of Abel and Cole or riverford organics who are incredibly expensive. At least the money would go straight into the farmers pockets.

I like the idea, but it is a difficult one I think for all involved.

On one hand, we are trying to make a point that for the most part, wonky veg is all perfectly edible etc etc. On the other though, we are also being told that they may have imperfections and growing cracks etc, so therefore not all of it may be suitable for every purpose on that base alone.

As such, I think it unlikely to ever be put all into one line, as that would mean it all being at the same price (Otherwise once you have bagged 3 perfect and 2 misshapen parsnips, how does the charging for that work at the tills!?!) Also for the same reason they will probably want to avoid it as they will still be paying the higher price for perfect veg, but of course there will be that element buying perfect and putting through self service as imperfect to save cash.

Then we have the fact that most people now, admittedly according to Asda's own research say they would be interested in Wonky fruit, but most only if it is discounted. So it has to be kept seperate, and discounted, but as and when the snobbishness dissappears again, which I am sure it would over time, then the wonky fruit and veg may well become the leader or at least gainparity again, but then the cost of that will increase and in the end match that of perfect, and then it will all end up back in the same bucket, and then we all start picking the perfect again and leaving the wonky, so it ends up in a circle.

That's how I can imagine things going at least, or how I would suspect it would go.

I myself have no issues with wonky veg and the likes, but it would probably depend what I was making to be honest. Most people eat with their eyes as much as anything else, and if you have 2 meals the same, but one is presented really nicely and the other isn't, then people always prefer the well presented one, so often people like to have more perfect foods for that aspect of their meals.

I think it's a difficult one to be juggled, as the prices will need to be right for all involved, the farmers, the supermarkets and the consumers.

I did see the stuff about this box on the show this week, and the farmers working with Asda were on the show and seemed happy with what was being done and the price they were getting, whether that was 30% less than perfect, same as we are being charged or not I don't know.

Yes they do, please excuse me for not replying before now, but it was better for the fuss to die down.
Sorry to muddy the waters, but everything "organic" isn't the save all it's supposed to be, if you want everything the best, you have to grow your own.
No it won't, that's a massive problem we ignore, peeling will help, but will also remove the layer that holds the most nutrients. Washing will not remove the pesticides, nor fungicides. These are mostly absorbed into the vegetables/fruit.


I wouldn't tell anyone to go completely organic unless they could easily afford it, or (a perfect solution) they could grow their own.
Organic bananas are smaller and (to me) sweeter than normal ones. They are smaller because, well no one really knows (growers are really tight mouthed), but in my experience, a smaller fruit and less chemicals, equal a more natural product.
Or, less pesticides/fertilisers and fungicides in the plants growth, means it grows more naturally, so the fruit is more as it was meant to be.

There are still loads of varieties of tomatoes etc out there, you can grow them yourself and taste the difference to mass produced rubbish, spring onions are not so different, but tomatoes are a different world. Some supermarkets and others are trying to bring better tasting tomatoes to us, but it can't work, as most of them can't be packaged for sale in a shop. You have to grow you own if you want the best experience.

Nail on the head, farmers have no choice, grow more, cheaper, easier. Year on year.
If they don't use the fertilisers/pesticides/fungicides, someone else will, then they are royally shagged. :-)

Or they go for organic status, which is costly, or they go for a middle ground, which is to tell everyone they hold to organic practices, but are not ratified.

Unfortunately I can not find the report, to far back, but the reports of bent bananas and curvy cucumbers were proved to be false, ans truthfully I was really referring to the UKIP bit which I should have expressed.

http://news.bbc.co.uk/1/hi/uk_politics/8587496.stm #gimp

Great Idea ! Supermarkets have been putting farmers out of business for years, how magnanimous of them.

But this does mean less food for charities, farms etc. Unsellable 'Wonky donky' veg. etc gets given to the animals and other charities.

Another thing that was an attempt to be pushed on us (EU Law Again). They tried to stop this, voting UKIP and out of Europe for me.

I would rather pay a little bit more and have the quality vegetables, not the rejects.

​You trolled him....

​Oh so you have to post to comment now, who are you trawling through other people's previous posts..... Sad sack..

Currently on one show

So pleased to see this. Almost everything I grow on my veg patch is wonky but it doesn't end up in the compost heap just because it doesn't conform. I bet these fly of the shelves.

great idea, but needs to be in all asdas, seems to only be down south and Yorkshire.

Kraft foods own Cadbury, Nestle bought out Rowntree Mackintosh.

So much food is wasted about time they took action, though I do think they could go one better and donate it to support charity food banks, instead of trying to profit from what they would have otherwise thrown.

Yep I agree there, there's a huge difference in the bananas and milk. The bananas especially taste completely different?

I suppose it's each to their own? I don't tend to buy organic just because of the price, I would buy everything organic if it was the same price as non organic.

I just thoroughly wash everything before eating, cooking etc. Hopefully that will help in some way?

But I for one can't afford to go strictly organic although I would love to. I actually don't like the taste of the organic bananas, why do they taste so different? The pesticides must change chemicals within the banana. So maybe washing isn't enough?

Yes also as a nation we are becoming immune to antibiotics which is worrying! This may have a lot to do with it. There also seems to be a rise in allergies, auto immune diseases and chronic illnesses such as cfs. I'm a student nurse so don't know everything, but there must be some correlation?? as statistics show these illnesses are more prevalent in families with lower incomes. As they tend to eat cheaper food, veg, ready meals, food with more pesticides, so you may be correct. All those chemicals can't be good for us? I suppose there needs to be more research into this. I remember my grandma saying food used to taste so different, and when we tried a little old ladies organic tomatoes on holiday they were amazing! I compared them to the usual and there was a vast difference! So I compared the spring onions too as there are lots of varieties of tomatoes (maybe there is of spring onions too??) but the organic tasted so different?? Much better in my opinion

A lot of companies are adding things to food to bulk it out and create profit. So although you could go organic with your veg you could still be eating things that aren't great for us. I'm a coeliac and I used to love a treat of cadburys chocolate, now they've been taken over (by nestle i think?) they bulk the chocolate out with wheat, I didn't realise until I ate a bar and was in agony :neutral_face:

So many things are wrong, but it's so difficult for the farmers these days. It's the supermarkets putting pressure on them, for hardly any profit. So I see why the pesticides are still a round so crops can grow a high yield each year.

You'd be surprised, I'd prefer to know if I'm wrong or have misunderstood something.

If I've misunderstood something about what I've suggested, you can quickly give me one example can't you?

The first thing you should do when discussing an opposing point, is understand what you are talking about. You obviously have no idea.
So, while I could waste my time pointing out where you are wrong. You wouldn't listen or want to know.

Yes and can you prove how and why that will have any significant health effects? Ignoring the fact that they're nutritionally the same, ignoring the fact they use more land for less yield etc. Were you not surprised that organic food uses pesticides and that pesticide residues are even detected on organic food? That they tend to be more toxic and need to be used in greater amounts to be effective than synthetic ones? I say that to try and make a point but ultimately it doesn't matter because the dose makes the poison.

The same article explained the exact point you made.

"The recent review did find that organic produce had fewer pesticide residues than conventional farming. However, there is no evidence that these low levels of pesticides present any health risk. So while there was a difference, this did not result in a significant difference in terms of exceeding safe limits."

If you're bothered about residues, simply washing the produce will be just as effective. Same with bacteria, what proof is there that this means there is a health risk? Again even if there was a significant risk, simply washing your produce would practically eliminate that risk. Then of course there's basic food safety regardless if it's organic or conventional, such as cooking your food thoroughly. I could be wrong but there seems to have been a rise in food poisoning outbreaks linked to organic food.

Not many people seem to be able to taste the difference here and here.:stuck_out_tongue:

Just pulling yah leg. Im all for back to nature no matter what natural shape occurs.

It's a great idea, - until you start to see genetically mutant foods like this. :smiley:

No argument needed, just pointing out bilge when I see it.

Great idea. Nothing wrong with 'wonky' veg. People forget these are natural growing products and not something pressed out of some template to come out 'perfect' every time.

Now if only the government would force the supermarkets to donate unsold food like france has done.

You glossed over the word ALSO... as in an alternative option for some people... in your quest of looking for an internet argument :laughing:

Some farms do delivery's by van though :smiley:

No significant health benefits?
That's interesting, as the same article also concludes.

Consumption of organic foods may reduce exposure to pesticide residues and antibiotic-resistant bacteria.
That is what I consider health benefits.

If anyone doesn't think organic food tastes different, I have two words, bananas and milk. If you can't taste the difference between the organic and normal ones of these, then your taste buds have been destroyed.

Will buy one purely to support the idea. Looks like stew, pizza and soup this week... not sure what to do with the cabbage.

No, he thought it was ridiculous what he was being told to say.

But as you weren't there, how could you possibly know what happened?

You were ridiculing the store employee who was instructed by their boss to say those words. You call it sarcasm.

erm... perhaps my sarcasm was lost on my post, just to make sure you, and everybody else, knows - I knew that... and I certainly knew it before I was told it instore, because I'm not that kind of moron.

And I gotta say, the kind of people who choose to buy organic loaves - I'd hope they weren't that kind of moron too.

But because I'm not a total tin foil hat person then the fact that the other types of bread have been through it didn't really bother me.

See this article that addresses many of the myths surrounding organic farming. This article suggests there are no significant health benefits to organic and links to several systematic reviews.

It's not a secret as such and call me a cynic but I doubt an industry is going to clarify common misconceptions that could ultimately affect profits.

Having a laugh? ask kazenc.

I don't think they're the same for one minute. They taste different. My partner has bought organic bananas in the past and I don't like them. He also bought organic tomatoes without realising and we really did prefer them. We didn't know they were organic until after eating them and then checking the packaging, so there's certainly something different!

If you're making a claim, the burden of proof is on you to prove it. I find it very hard to believe that an entire industry could keep a secret like that and that you also haven't taken whatever claims were made massively out of context.

However, I'm ready to be proven wrong if you're able.

To anyone suggesting this is a stupid idea; consumers should stop being so picky, so that supermarkets don't have to react. I've seen so many documentaries about this, and people won't buy things unless they "look" perfect! A farmer who produces Parsnips for major supermarkets around the country had to dump over 20 tonnes purely for aesthetic reasons prior to Christmas!!
I always try to buy the weird looking veg etc, because it has no difference about it other than appearance.
BUY ODD LOOKING VEG DAMMIT! :')

Barrow store isn't a player. So I can't buy into this. Would be the same price if you bought these individually at aldi anyway?

Farmers currently grow certain amounts of crops knowing that a proportion of them will be 'wonky' and thus unsuitable for selling to the supermarkets. If there is a change in attitudes regarding cosmetic standards then the farmers will accordingly adjust the amounts they grow each season.
This isn't going to be an overnight change in attitudes to cosmetic standards its a process that will emerge over the forthcoming seasons. Hopefully as the years go on we will see more 'normal' looking veg on our supermarket shelves.

Watch RIP OFF BRITAIN about 3 months ago they said there is no difference between organic fruit and veg andsupermarkets non organic fruit and veg. You can always send them an email and ask for a confirmation of what I have just said.

That's were you don't seem to understand with produce once you have started to grow it you can't just stop it unlike manufactured products and is reliant on predictions for being bought at harvest time. Within those predictions is an allowance for unwanted produce. If you sell off the unwanted then the wanted is left for waste or as I omitted to include in my post but I have mentioned previously for stews and prepared packs etc.. There is only a certain amount that can/will be consumed. I am sure you only buy what you think you will use and if you choose this deal then are you also going to buy perfectly well manicured veg? and which will you throw away because you haven't used it, which will be waste because you can't sell it on for other uses and yes you can freeze it but next week you will buy none so more unpurchased veg.

The one thing people on this deal do not seem to have noticed is that once people start buying this wonky veg that the perfectly proportioned veg will not get bought and that then becomes your waste, only a certain amount of veg can be consumed, so your just moving one sort of veg to the tip and replacing it with another.
Also in one year over 8 billion pounds of fruit and veg was imported because for one reason or another our farmers can't produce enough, and I'm not just talking about seasonal produce. I used to collect from 34 farms in Kent and as well as home grown apples I would collect French and South African grown.

That one, bottom row, second from right, has a face

I'm glad they're doing this!

We still buy broken biscuit boxes - you used to be able to get them everywhere, now the only place you can get them from is the milkman!

Good ideal but would be even nice to pick your own wonky box what you need & stretch it further.

just sell it with the normal veg. so it dont look pretty....so what lol it gets cut and peeled before eating it just like other veg lol.....however the idea is there and this is a good price for veg :smiley: heat added

Nothing wrong with wonky vegetables. Great to see supermarkets selling them at discounted prices. Notice Morrisons are selling wonky veg cheaper now too

Stores that stock

local store
Totton, Taunton Supercentre, Bury St Edmonds, Cannock, Stevenage Supercentre, Coventry Jubilee Cresent Supermarket, Kingshill, Hessle, Corby, Aberdare, Plymouth, Hinckley, Grantham, Gillingham, Dunstable, Biggleswade, Pentwyn, Newark, Adel, Llanelli, Bridgend, Newton Abbott, Boston, Barnsley, Tilbury, Morley, Donnington Wood, Ipswich, Stoke Park, Kettering, Pershore Supermarket, East Retford Supermarket, Bristol Whitchurch, Lowestoft, Hemel Hempstead Supermarket, Chelmsley Wood, Castlepoint Supercentre, Ipswich, Leamington Spa, Weymouth, Rotherham, Great Yarmouth, Canterbury, Yeovil, Torquay Supermarket, Kingswood, Gosport, Worcester, South Wootton, Colchester, Swanley, Wheatley, Shoeburyness, Eastbourne, Chelmsford, St Austell, Longwell Green, Brighton Marina, Ferring (Worthing), Brighton Hollingbury, Norwich, Woking, Newport Pill, Hayle Harbour, Stowmarket, Swindon, Farnborough, St. Leonard on Sea, Rugby, Hitchin Supermarket, Mansfield, Long Eaton, Arnold, Kingsthorpe Supermarket (A2), Hull, Bilton, Patchway Supercentre, Fareham, Burgh Heath, Poole, Thurmaston, Greenhithe, Bexley, Ramsgate, Twickenham, Hayes, Halesowen, Harlow, Ware, Leicester, Swansea, Nuneaton, Portsmouth, Grimsby, Hull Mt Ples, Middleton, Wakefield, Wisbech, Froome, Wellington, South Woodham Ferrers, Bideford, Wembley, Colindale, Hounslow, Small Heath, Beckton, Clapham Junction, Isle Of Dogs, Capehill, Edmonton, Wallington, Oadby, Hyson Green, Old Kent Road, South Gate Circus, Dagenham, Walthamstow, Milton Keynes, Watford, St Matthews, Great Bridge, Luton, Hatfield, Lower Earley, Roehampton, West Bradford, Leyton, Woking, Dewsbury.

​I agree . There's too much fixation about being perfect or being "Genetically Modified". Be happy with what God Gave you !

By the way, this is a result if the Jamie & Jimmy campaign - not Huge Furry Wotnots. It was on telly this week.

not sold in my local store.Gutted!

Organic bread will already be contaminated with organic pesticides. Possibly in much greater amounts since you tend to need to use more and they can even be more toxic than conventional/synthetic pesticides.

Here is a great article looking at the facts and myths about organic. There are advantages to organic of course but there's a lot of misconceptions out there.

You make it sound like toxic waste.... its just veg that's previously been deemed too big, small, bent, misshapen etc; in fact in many cases you would be hard pushed to see why it would ever be classed as a reject. There is nothing wrong with the veg and we shouldn't expect to pay pennies for it, this isn't so much a deal about getting veg at super cheap prices its about being realistic about what vegetables really look like.

Let's hope the farmers get paid a fair percentage as well.

well done Asda, lets hope all the supermarkets follow suit before we loose more of our farmers.

Whether or not this is the best deal ever posted on HUKD, this is at the very least a step in the right direction - clearly, there's an issue with wastage and Hugh's programme is very likely what helped ASDA to decide to trial this measure.

As with organic food, the more people that buy in, the cheaper it gets. We simply can't go on living the way we have. It's unsustainable.

Actually, they don't tell me I'm getting a bargain. They're telling me that I get 1.3kg of biscuits which would have otherwise been thrown out for £2.50.

Sometimes it's average biscuits, I've had a full box of cadbury fox's chocolate biscuits before now. I don't think I've ever had a box where I've paid more than half what the biscuits would cost if i bought them normally.

Moreover, it's a bit of fun!

No, these vegetables would have been thrown away anyway so even if you just used a couple, it would be reducing waste.

great find and near me too woo!

Also, the pesticides will contaminate the organic bread.

hmmm...call me cynic....this is one of those 'experiments' where it's a win win for Asda.
Paying farmers a pittance for imperfect veg then flogging them to us at a profit whilst no doubt publicly saying "Look we are the best supermarket coz we're buying rejected veg from British farmers that would normally be destroyed and offering it to customers at a great saving... blah blah"
Then if/when it's a failure coz more is been wasted than sold, Asda can turn around a say "We tried to support British farmers offering these veg packs at a low price but customers would rather pay a higher price for imported perfect veg"

and it's suprided face:) 3,50 per box of potatoes, carrots, cabbage. Wait, wait, when you buy 1kg carrots per 0.69 pence, 1kg potatoes 1 pound, 1kg onions 1pound etc. you have more vegs for even better price.

Your point is backwards, as we don't line linear means most people will often drive past farm shops. I guessing you have a life which involves going to different places? Why should this be any difference? There are more farms then supermarkets, and I guess you manage to get to them ok?

If the boxes are expensive then it's wrong because the imperfect fruit and veg would normally be thrown away and the growers would not get any money so even selling it really cheap would be a profit for them. They should let you choose the veg you want and put them in bags instead of boxes to cut down the price. ASDA and the other supermarkets should start selling the cheaper lesser known cuts of meat and fish and see what other products our farmers produce instead of buying from abroad

I'm very happy to see this, rather than the 'fresh box' **** being advertised massively over priced. However, since asda and or farmers typically throw all this stuff out, I'd have much rather see Asda or farmers donating these boxes to homeless shelters and food banks. rather than just scraping another level of pricing out on previously unsalable items. check out 'brown' diamonds. used to be next to worthless... now marketed as 'champagne' or 'chocolate' diamonds to idiots at inflated prices....

the idea is good but i think its pretty safe to say the supermarkets are making more than they should on this as they will be screwing the farmers fro the cheap price on these veggies and they only giving a small discount. i think to be honest a £2 for that box would have been plenty

ASDA ..."we’ve relaxed our specifications on carrots and sweet potatoes in every store across the country, meaning you’ll find 340 more tonnes of carrots and 300 more tonnes of sweet potatoes on our shelves which would have previously been rejected."

Does that mean that mean if we are willing to accept 'wonky veg' then it will be mixed in with the 'to specification' stuff and sold at top price?

The perfect Valentines Day gift.

Genetically modified crumbs from genetically modified bread I presume? I wouldn't worry about that, there aren't any GM varieties of wheat.

Next you'll say the pesticides will contaminate the organic bread. :wink:

As I said before, I would buy wonky / mis shaped veg if they cost cheaper, but at the same price why would you pick mis shaped. The supermarkets are getting these at very reduced costs which they could pass on to the consumers. The problem is the supermarkets are greedy and just want to pay farmers a pittance and sell to us at a far higher cost.

Isn't that how veg is mean't to look! All this growing things for appearance is ridiculous, I want to eat my veg not look at it!!! I got 'wobbly' potatoes on wed ...they're great!!

Why are people going so mad for this deal,you all know that it's because of the majority of us (the public) demanding perfect veg that the supermarkets then only sold perfect veg.So it's our own faults that the supermarkets only sold what we all demanded.

So give it a few months when the novelty of wonky veg has worn off and most will be back buying the perfect veg as normal.

A few months back Morison's did a test of mis-shape and sizes, to see if people would buy, but don't know what the outcome was.

You've never been to Scotland then? :wink:

Seriously though, you can fry anything, Potatoes are not an exception!

I'm not about to traipse all the way to Asda to see if they're doing this in my area as it's too far away. It's a good idea for families but for those of us who're single or there's just two, it's too much and would likely be wasted. The best way forward with this is to simply sell "ugly" veg singularly alongside "pretty" veg for, say, 25% - 50% less. (50% is pushing it for retailer, I know, but it would shift at that price!)

Edit: Having checked the link it seems that my nearest (Grantham) is trialing this so next time I'm in I'll have a proper look and see what you actually get for your £3.50.

Are these organic?

Brilliant

Why are so many people voting this as hot, i went yesterday there were soo many boxes, two were open and you could see the cucumber had gotten rotten, peppers looked horrible, it didnt look good at all, hence nobody buying them, most of them were bad! VOTED COLD

Considering the Healthy Start Vouchers are £3.10 I feel that the price should've been this. An extra 40p is still 40p to a family on a strict budget.

How do u buy one?

if it was going to waste why don't we just buy it direct from a huge supermarket just selling veg and fruit from British farmers run by them. And bypass the big four.

Guys please support this initiative. You need to watch the BBC documentary "Hugh's War on Waste" to understand the deep implications of silly cosmetic standards for edibles enforced by our Super Markets.

Most of us have online accounts with major super markets. It will be a good idea to drop an email to them asking them to follow Asda on this.

Because the organic bread will be contaminated with non-organic genetically-modified crumbs from previously sliced bread. They have to say that otherwise someone will sue them.

Hope my Asda trials this as I would like to see quantity and quality to see if it is value for money. Totally support the wonky veg to reduce food waste. Voted hot on the principle.

Seems rather expensive as they would bin it otherwise and is a a mix up with veg I may not use. If it's stuck to a box 50% cheaper to encourage uptake and then slowly transition to accepting the stock as usual stock but sell it all cheaper as less far,
And would be needed.

Currently it's only be trailed so the vast majority of stores won't be stocking these yet.

Why don't they have a wonky veg section rather than random veg in a box? I doubt I'd use half of it

Fantastic idea... soup doesn't discriminate!

The guy from Asda was on Jamie and Jimmy's show last night, and last season they demonstrated to Asda that there was a market for wonky / misshaped veg by setting up a small stall in one of Asda's supermarkets.

Yes, because we all live in a linear town with the farm at the start of the single residential area.

The bilge people come out with..

I can see all the disfigured vegetables down the EU claiming compensation for discrimination, if only they could talk.

This reminds me when I was getting my rather nice organic bakery loaf sliced in Sainsburys - I was told that the powers that be required the baker to inform me (in all seriousness) that as the slicer wasn't organic then after the loaf had been through it, it would no longer be an organic loaf...

Great stuff can't wait for these to go nationwide

"Visit your local farm" implies that the farm is local, so you would often pass it anyway. And farmers do sell in bulk, with vans from online orders, to supermarkets... Local deliverys is not going to make any money, Veg is cheap delivery costs are high

Well done asda. At last a supermarket that is helping out the farmers, I can see these selling out everyday.

We are spoilt where I live, and I do try to get my fruit and vegetables from local farms as often as possible but I would be a big, fat liar if I said I never buy it from the supermarkets. What I love is that we have started to see the rise of fruit and vegetable vending machines in this area (for city people) and it just makes it much more accessible for those that do want to buy directly from the farm but don't want to travel the miles to get it.

If you shop at farmshops you would know it is way overpriced.

If these weren't sold they'd go as pig food or ploughed back into the earth.

That begs the question, what is going to be used to replenish the nitrates in the soil and what is going to be used for animal feed?

Not for me I only want perfect looking GM fruit and veg that is all completly tasteless

do thry do this box as Organic?

What exactly is the trick there though?

The product is defective and you get a discount price compared to the non-defective product. Where's the trick part in your mind?

I know TK MAXX use fake RRP's and probably made for outlet designer gear (like McArthur Glen and Bicester etc) but that's another matter.

About time, there should be as little food waste as possible - well done asda

Thats probably some mental EU ruling rather than asda...

He is correct though, they've even washed all the veg in this box so that's reduced the life of them immediately

Remove tin foil hat and breathe...

Thanks to Hugh Furry Wombat (or Hugh Fearnley-Whittingstall if you prefer) war on waste for nagging the supermarkets to start up initiatives like this. Lets hope more of them take note of Asda's lead.

https://www.rivercottage.net/war-on-waste

I always try and buy vegetables that have not been prepared in any way e.g. not cut up for you. Supermarkets have a fixation about how straight veg should be, their size etc. Good to see Asda doing this although my store not doing it.

Great idea. Any unused towards end of the week chop it up and make a soup.

Makes you wonder, how long before the 'trial' wonky ones run out and people are humiliated into buying normal vegetable items? Imagine the humiliation!

*Little Englanders

By coincidence just finished watching Hughs War on Waste (finally, was on BBC1 last year) and this initiative needs to be carried on over ALL supermarkets.

Total nonsense the amount of produce wasted in this country.

No wonky veg boxes in ANY Asda near me in Scotland though, so hopefully this is extended.

That's always the frustrating part - how long larger companies take to trial products. Likewise there's no stores near me selling these.

The quantities are mentioned here - https://www.asdagoodliving.co.uk/community/asda-wonky-veg-boxes

Well hopefully the trial is successful and not merely a loss leader exercise (20 boxes in each store?)

Where did you find those quantities out of interest?

​lol non organic bees touching fruit shows ur level of knowledge on the matter...

however I do agree with your climate changing point

Can't see it mentioned by anyone else but:

I added all of the items to a shopping basket on the ASDA website (it would only let me add 250g of leeks and parsnips at a time and I went for the 3 pack of peppers for 99p instead of 3 loose at 50p each) and the grand total came to £5.95, so it is a ~41% saving rather than buying the cosmetic veg!

Great bargain if you ask me. :laughing:

Bloody EU telling us we can't buy wrong shape cucumbers,,,GRRRRR!!!! (Oh Wait... We can, after all! Surely the Daily Express can't have got it wrong?????)

you look like a potato?

brilliant idea! Well done ASDA

You really do have to salute asda, selling waste produce for £3.50 a go.

Approaching 1300 degrees hot shows how stupid we are as a nation... Who was it who voted with their feet and told the supermarkets we don't want to eat this stuff a couple of decades ago?

This will just become a reduce to clear equivalent so no real saving.

Ridiculous. Not even cheap for a box of random veg.

Bent ones taste best

Unbelievable.

If this was a trial are they continuing or reintroduce t a later stage...

Well they are saying


Well done Asda's hurrah I will be looking out for them when they re-introduce it...

Agreed this is stuff ASDA wouldnt take, box it with stuff you dont want and then give you a 1/3 off, how about donating all the wierd stuff that you forced farmers to dump to food banks. I bet most of this will still be dumped but ASDA make a even better profit.

This will never work! There were a few dodgy greengrocers round here, and they all shut down.

Am I missing something here? Hasn't class 2 produce been widely available for years?

Don't have an Asda near me and didn't know Morrisons did these but I will definitely look out for these.
Nice post faefil :wink:

Good idea, not good deal.

I'm really pleased they are selling these

Anyhow, wait until they start on their 'wonky' fruit...



...sorry fanboys :laughing:

Organic is a bit of a con imo. It has it's advantages but I think most people buy it for the wrong reasons.

This article helps explain it a bit better.

are they cheaper?

Ffs they will be genetically altering in soon to make it even more wonky than natural! You heard it here first supermarket wonkey wars!

They are vegetables, it is not difficult to use your imagination and create some nice dishes throughout the week with what is in the box. Makes a nice alternative to what one would normally buy during run of the mill shopping.

Its funny how nowadays things have to be described to adults like you would a 3 year old in order to for them to think about buying them.Same with most stuff advertised on tv patronising in my opinion or just a sad reflection of the way things have become.

I don't think there should be so many comments about how it's not that nice of a selection etc.
Personally my view of this is that it will be great for people who are struggling to feed their family, this could be stretched to last a week of healthy meals and is great for those in need.

:laughing:

Close as I can get...



But I see they have leeks in the box too :innocent:

I'm all for reducing the amount of wasted veg. The farmers should be able to sell wonky veg as well as straight veg BUT I assume the supermarkets would pay a pittance for it, so we, the consumer, shouldn't have to pay a premium for it - make it a cheaper option ie zero markup and the customers will buy it

Wonky veggies are being featured now on Channel's 4 Jamie & Jimmy's Friday Night Feast :smiley:

Couldn't find a relevant parsnip gif... :laughing:

I think your lettuce cat could have given them a run for their money :laughing:

Wonky cucumber? That should hit the wife's spot!

What? Cheap shot? I wasn't referring to you at all. Perhaps go and chill for a while and come back to this.

You haven't told me anything. You asked me if I was complaining about ASDA marketing wonky veg. I replied. Have you got your comments mixed up or something?

For a minute , I thought ASDA were trying to sell expired veggies that still look OKish

:laughing:

haha well some like misshapes :laughing:



Have to say though..well done Asda on what's probably the best marketing ever :laughing:

should be half price.. asda making money outta this n prob paying farmers pennies.. but I'm glad to hear its not going to waste... .

I've tried to tell you why that wouldn't work, if you are not going to at least read the thread and get the answers there, then I'm not going to hold your hand while you bang on about already answered questions.
Especially while you are taking a cheap shot at me.

Now this will become Hip and Trend and these will cost more than the regular veg! overpriced for what they say it is.. should have been like £1 or less, at this price they are just luring in Stupid people,

morrisons have been selling bags of wonky veg and potatoes for months now we love them

No, I am commenting on all the preachy BS that's come from their marketing effort, represented in this thread.

Just give us nice non-organic wonky cheap veg already. Without pretending we are saving the planet while buying trendy 'veg box'.

I love a good parsnip too Maccy :smile: How is it even possible to have a misshapen cabbage? Those and potatoes are like the cheapest veg ever anyway. Bet most of the box is them.

I think big nob shaped carrot would have sold it to me. This veg just isn't believable to me.

Let's promote wonky veg, by photographing veg that isn't wonky. Yeah, that will make actual wonky veg acceptable.

Damn, I only buy designer vegetables that are 100% symmetrical. The last time I bought an odd-shaped carrot, it deceived me and I ended up slicing my finger off. Not exactly cheap anyway. Go to your local fruit and veg store or buy direct from the farmer if possible. Supermarket veg is highly overpriced because its carefully selected to be aesthetically pleasing then waxed, polished and covered in chemicals to prolong their life. They are stored in unnatural environments which mess up with their chemistry. We pay a huge excess for packaging and treatment to get veg that tastes poor. It shouldn't even be labelled wonky as that suggests that odd shaped vegetables aren't normal.

That was pretty much my point. These products aren't preventing waste, I don't know the economics of how it would be best used by the farmer. But I do know that it's still got value as organic produce even if that was only to be composted, fed to animals, or chopped up for lower cost food products. I don't believe this is stopping it going to the landfill as I struggle to believe that was where it was headed, it's just a way of marketing it to the consumer, which is great all round, so long as it is a cheaper deal and not the food equivalent of some geek fuel monthly box of tat :smiley:

Has any one else noticed the veg in the picture only has one parsnip that is wonky?

Also noticed that organic has been mentioned a few times ITT. Bet it isn't organic. Love how they have put it in a box, not because it needs a box, but so it appeals to the 'Riverford' market.

I love parsnips too, I'd gladly buy a big 'wonky' box full of them :laughing:

Anyway, I'm out now to have a couple of non-organic glasses of fizz...




...from Morrisons :man::laughing:

The answers to your questions, is I don't know, I'm not the right person to answer.

On the flip side though, do you think farmers are daft enough to send produce to landfill or plough it back into the land (virtually worthless) when it could be sold for money?

Yeah, you're right of course, we need some thinking ahead people to buy this box and that might help jig the supermarkets into putting more normal veg and fruit on the shelves.

Ultimately though, I deal with customers all day long, if misshapen veg were offered at 50% off "normal" stuff and there was the full range, it would work, otherwise, people don't care. They want perfect, they want to be able to pick up what they want and cook easily with it, they want continuation and perfection, things that you can't get in nature.

But it's what you want, so that's what the supermarkets provide.

Hell of a lot cheaper than Abel and Cole etc. I live in a nice area so shame there isn't an asda near me, otherwise I might have donned the hazmat suit and ventured in.

All I'm querying is if there is a 'deal' or not here. If they're selling something less desirable then I expect value from it. I'm not even saying there isn't but no one has given any idea of what volume of produce you're getting for your money here as that little box in the picture doesn't look to be holding a great deal for the money.

I'm not really looking to debate if the hugely industrialised farming industry has a heart to be broken by some of it's products not meeting consumers expectations.

Seems we all have different ideas, it's not that I don't want to try 'different veg' or that I'm 'stuck in a rut', I enjoy what I enjoy and maybe others do as well...all I'm pointing out is that if you don't 'like' some of the veg in the box, it's not such a good deal as you're wasting your money.

In saying that, I voted hot on the deal because it's highlighted the concept of what people think is 'the norm' when all veg, whatever it looks like, is good for you.

If perfectly good food is being sent to landfill rather than being put to use as feed or compost material then that's not a problem caused by consumers being picky, that's just retarded practices by the food industry.


And is that just misleading wording? Is the 90,000 tonnes being sent to landfill actually the same 20-40% of produce that is rejected because it's misshapen? Or are they two figures put next to one another to misrepresent the data? I struggle to believe the industry would be so stupid as to sort through vegetables to filter out the misshapen which are still perfectly good organic matter, to then just send them to landfill sites when it would be perfectly usable as animal feed and compost material or even still diced up for use in other consumer food products.

For the reasons I have pointed out, that's quite impossible atm, unless enough people want wonky (lets just say normal from now on, as wonky veg is normal, just shoppers have been deluded that veg should be absolutely perfect) then it won't happen.
Personally, I used to grow alot of my own veg and found ways to use almost everything I grew.

I have also subscribed to a veg box in the past and enjoyed finding new veg I might not have used before, it's almost a challenge and exciting exploration into new veg to discover new tastes and ideas.
So why not buy the box and then think about what to cook, instead of being stuck into a rut of buying the same old, same old.

Farmers selling their waste? It's only wasted because the supermarkets won't buy it, because we as consumers turn our noses up at it. There is 'nothing' wrong with that food.
No farmer grows crops in order to 'compost' them. Farmers want to sell their crops for fair prices.
If a farmer is ploughing crops back into the ground it is not something they do gladly, they will be losing money, they plough it back into the ground as a last resort because there is nowhere else for it to go. It is the result of a fault in the whole system.
It must be absolutely heartbreaking to have to go through after putting so much time, engery and money into producing crops that are rejected because they are 1cm to long or too short and the like.

Which all pay their own way, otherwise they wouldn't be there.
Contrary to popular belief, supermarkets don't make that much profit overall, it's all fine tuned and every cost is worked out.
A "wonky" section isn't beyond the realms of possibility at all, but it has to be shown to make a profit, or shown to be of sufficient desire in the shoppers, that it works as a loss leader. Again, this is why they are taking it slowly and proving the premise.
I know Waitrose have been selling damaged fruit this year (from the weather) but they don't seem to publicise it, probably for fear of people being put off from buying.

but in addition to this thousands of tonnes will also get ploughed back into the ground because there is nowhere else for it to go.

if you cant grow it or kill it dont eat it

And that doesn't make it sound like a deal at all. Sounds to me like the farmer can now sell their 'waste' and I use that term lightly because it's not like a farmer sends it to a land fill, it's being composted or used for animal feed and the supermarket has found a way to market produce that if they put on the shelf's would be picked and sorted through by consumers to just get the 'normal' looking produce.

If as a consumer we're getting more produce for a given price by dropping our snobbish attitude then yeah we're being cut in on a deal. Otherwise it's just clever marketing selling by-products as a conscientious purchase. These wonky items were never being wasted, it's still valuable organic matter that would either feed animals or be composted and used again anyway.

Even if there was a "wonky" section, a small area dedicated to misshapen but cheaper produce ( doesn't even have to be of every veg). There are dedicated organic, Polish, even 'free-from' sections in the bigger shops.

Plus you have to remember that every line a supermarket sells, they need to be monitored and restocked, each line also requires it's own stock and space. Each takes time and space, in a supermarket each line has to pay it's own way and something else is always waiting in the wings to be stocked.
Time is money and space is money. Each line is carefully considered and is always being evaluated, they are always fine tuning the items that are sold and on display. Not being sold? They will go for another line, or the space will be downsized for another better selling item.
It is simply not done to change a whole area, you will have a change or two and they will monitor it to see how it goes, then you might get more change, if it sells well.
So in conclusion, IF this box sells well, Asda MAY move into supplying certain veg/fruit as misshapen and trail one or two at a time.

Its a step in the right direction offering this but the supermarkets ultimately will, obviously, always want to protect their profit margins so still a way of offering a 'free' choice of wonky veg at a cheaper prices compared to 'nice' veg.

Nothing says "I love you" like a wonky cucumber on valentines day <3

I don't know why some people are so stuck-up about veg, why does it have to be perfect, straight, shiny, it all looks and tastes exactly the same when you peel, chop and cook it. Lets make 2016 the year of the wonky veg :smiley:

Bangers in wonky mash
Wonky carrot cake
Hot dogs with wonk-ions and mustard

Why don't they just offer the "wonky" veg in the same portions as the "normal" veg side by side but 30% cheaper - I bet that would sell much better than this idea and couldn't be seen as a money making / publicity stunt by the store.

Then at least we could buy "wonky" versions of the veg we need/want instead o potentially wasting have of this box in an attempt to "do the right thing by farmers".

Excuse the spelling ^ typing fast on a phone and I can't see a way to edit the post.

Sometimes the 'cheapest' deal is not the 'best' deal.
As consumers we have enormous powers to change things in this country, but if your primary driving force is how cheap things can be then our country cannot possibly sustain itself.
Our farmers need our help, buying wonky veg is one step towards helping them, as is questioning why things are so cheap.
When a big carton of milk is 90p people are overjoyed, but the dairy industry is being ripped apart by such low milk prices.
We are losing British farms weekly; farms that have been run by generation after generation of the same families, because they can no longer survive alongside the supermarkets power, only the very largest most commercial farms can survive.
Britain has a beautiful heritage and amazing people whose livelihoods deserve to be safeguarded.
People need to be aware of the impact that their individual choices make on others in this world.
Ultimately people, animals and the environment suffer because of consumer ignorance.
Cheap, perfect shaped veg is not good for this country..... buy wonky.... buy proud :laughing:
.... sorry if I waffle on... but this issue is something I feel quite passionately about.

I can buy just over a weeks worth of veg (wonky or not) for that price to feed two rabbits. I think it's a much better 'deal' to just buy the reduced stuff nearer the end of the day from any local supermarket or shop. I have absolutely no idea why this has reached 720 degrees. I'm not against wonky veg... I'm just not sucked in by Asda's marketing ploy and typical overpriced produce.

Yeah, but it's still not very cheap. :confused:

or just buy what you need from your local greengrocer for a lot less than supermarkets charge!

£3.50 doesn't sound very cheap for the size of the box.

Of course they are normal vegetables. I think if everyone had a go at growing them themselves and saw the pure effort needed to produce each item, then used each and every vegetable they produced, as to throw them away after all that effort is just barmy AND they saw the amount of vegetables that they grow that are not "perfect"......
Firstly, they wouldn't want perfect veg all the time, secondly, they'd realise, that on the whole, the more, less perfect, their veg are, the older the strains of vegetables (ie more vitamins/taste/better for you) would be used, also the less artificial fertilisers and pesticides/fungicides would be used.

good idea see if if I can pick one up later

wrong.

If it was normal they would still sell it in the shops.

I've got a wonky vegetable, curves to the left

Mi ago mek sum stew lata

Most of us are in some way smaller or larger than average, but we're all still loveable. <3

Get this box and the 10p greeting card (feel free to insert above message), and you're set for Valentine's Day!

The box in the image looks tiny, looks like about 1kg of produce? Does anyone know how much you actually get?

I can't vote on a deal that you don't know what you're getting. If it's like over 5kg of veg then yeah that sounds a good deal, if it's just what they show in that picture and claim can feed a family of four then I don't see the bargain?

Here's a government petition you can sign if you wonk to: Reduce supermarket waste of fruit and vegetables https://you.38degrees.org.uk/petitions/help-reduce-the-major-scrtutinising-of-farmers-veg-crops?bucket=share2

Yeah, that's why the supermarkets spend £1000s on choosing precise locations for their products, on the shelves, why they put sweets where they expect parents to be queuing with children, etc. etc.

The problem is consumers who are lazy, but the supermarkets lead people to buy particular items, just as much, then of course there's the manufacturers who add salt and sugar at the first opportunity.

I think boxes of veg. can be a great idea, so long as you are prepared to research new recipes and ways of eating up vegetables you wouldn't normally pick up.

mike

Nice idea, poor value when you consider previously a lot of this was probably sold as waste for animal feed or recycled back into the ground, and the market before this took that into account.

You need to put the weight on this deal OP. Even then I am not sure how one is supposed to work out value with a randomly mixed box.

In theory yes this is true, but having previously worked in a Fruit and Veg section of a supermarket for years the "wonky" veg NEVER gets sold unless the stock actually runs out. People would and will always go for the better looking stuff and then the wonky stuff is either reduced to clear or wasted.

That's one of the many reasons the supermarket I worked for ended up wasting (and chucking) between £200 and £600 *daily* in fresh items alone. It's a disgrace.

There's a lot of wonky argy bargy going on in this thread. lol!

Morrisons have also been doing 'wonky veg' ever since that TV programme.

does it come with a wonky box?

The principle is good, but as a single person this box contains too much for me to buy at one go. What we need is loose wonky vegetables.

hence "classifications people make for stupid people"

Then you go and dump them in hot oil and cover them in tomato sauce, which you tend not to do with "proper" veg...

so they pay less than 25% of the cost of their standard vegetable and only pass on 30% saying off the RRP on to the consumer, and its well done to asda? really?

con merchants

That's the point though, people are seeing the need for change but are not being given the choice to follow it through. I want to buy 'real shape' veg, as it comes from from the farms. I want to make that choice to support Britains farmers but it isn't freely available to us in the shops to make that change.
We have the power as consumers but to some extent our hands are tied.

about time too

Great stuff. Tesco may possibly follow suit and we'll see some of these on the shelf :smirk:

Asda will be paying pennies for this produce.That should be reflected in the price.Instead,they still want to rip you off.

Amen to that!

Find out what trolling actually is please...

About time! It is rediculous to throw away perfectly good food because it is "wonky" or not a standard size.

so because you disagreed with termites post you decided you could write it off as trolling because he hadn't posted a deal?
i dont know about his post history but agree with much of what they have said here

...but some people are ONLY here for making negative or stupid comments - what kind of contribution is that ?!!

Checked with my local stores, Harrogate and York, they don't stock them

Smart bum!
I asked because it mentioned so many different veg etc, so will be like a lucky dip?

Anyone know which 128 stores THis story says 128 but not which ones....?

I'm going to give this a go, will try the local store on the way home and see if they have any.

Don't worry it's only a matter of time before Termite gets suspended for trolling again. :man:

it should not matter how many deals you post ...by commenting on deals you are contributing in a different way...it may be a positive or a negative comment but its still a contribution!!!!

"Potatoes are a very good source of vitamin B6 and a good source of potassium, copper, vitamin C, manganese, phosphorus, niacin, dietary fiber, and pantothenic acid."

make your own mind up - who cares about classifications people make for stupid people?

sorry am i not allowed to comment cos you posted more deals than me?
i didn't know how prolific a deals poster i was part of my post validity.

Shame about the inclusion of potatoes. They are not classified as a vegetable.

Agreed - this box is little more than a gimmick. If Asda were at all interested in food waste they would just sell individual packs of the wonky veg on a seasonal basis at or below the cost of their Smart Price stuff. Doing this just shows that money is their only true interest. 30% discount for a bulk buy of stuff they won't otherwise even touch and which inevitably is going to have the consumer throwing away items they didn't want is not a solution to this issue.

Like the idea of these and well done to Asda for using up mis -shapen/ blemished Fruit /Veg .
Not overly convinced that they are value for money at £3.50 thou doesn't look a massive amount in the box for this price when you bear in mind most stores are discounting normal fruit and veg all the time so you can usually buy quite a lot for £3.50.

Great stuff...hopefully it will change perceptions and reduce food waste.

Anyone seen one of these yet in person or bought one. I'm expecting it to be significantly better value than normal in terms of weight/cost for similar items (maybe 20% less?) that aren't wonky.

ASDA's so far away. Not travelling all the way over there tonight just to look at a box of dodgy veg :laughing:


Edit: would love to see more specific boxes after this. Like pure fruit ones or veg ones, or ones without potatoes in it (gotta watch that waistline!).

If they just sold the wonky ones anyway then the price would be cheaper as they wouldn't need to account for the wastage.

However it's a good idea as that just won't happen. People (women) are too fussy.

I'm not saying what it's worth - beacuse I didn't try it yet... but I hate people who are only here for making strange comments - not sharing deals

good way to cram veg into everyone's lives, love that it's in season veg , may encourage people to explore veg they wouldn't usually

so what's soup made out of?

-Bee's travel certain distances and organic food takes this into account when accrediting a farm 'organic status'.
-Chickens that are organic eat organic feed and are inoculated according to organic regulations also.
-Climate change has happened since the dawn of time that is not being denied. What is being questioned is the speed it is happening. If indeed Climate change is happening at an accelerated pace due to 'mankind's' activity, it is this that could have enormous implications. For example, evolution is an incredibly slow process, but if the temperature of the planet changes to rapidly species will not evolve at a pace that will enable them to survive. Things like plant dispersal take time.

Your smug 'your deals aren't good enough, you don't deserve to post' nonsense is the real trolling

its not cheap for a random box of veg
heck... a proper box of nonwonky veg that you didn't even choose for 30% off?
wow?
there are half price offers on nonwonky stuff all the time

The listing says they are 30% cheaper than the standard types so this technically isn't paying more.
Granted these are vegetables that would probably have been thrown away or sold on for low prices, but the supermarkets are there to make money and they are not going to lose a sale on 'perfect veg' in order to sell a bag of wonky carrots for say 10p. It has to remain viable prospect for them and value (ie: a 'sensible' price) has to be assigned to the misshapen veg otherwise it doesn't solve the problem of farmers not getting paid enough to survive, and the supermarkets getting enough to make profit.

You are the problem then, and the reason we all have to pay more...

Find another place for trolling please...

Since when are cucumbers in season?!

How do you know that non-organic bees didn't touch the organic plants? And if the eggs are organic does it mean that they come from chickens that were never ever in contact with hormones, antibiotics etc?
And yes, climate changes all the time, since the birth of this planet.

This product does nothing to promote wonky veg. Is is pre-selected, over-priced vegetables in a box. People won't buy it for those reasons then Asda will say 'the public don't want wonky veg'.

great idea, perfect for soups and stews.

so paying extra for this is a way of telling them you want to pay more for your veg than you need to?
if these are rejects then they paid peanuts for them then stick them in a cardboard box and shout 'look at us - we care!!!'

if there are 2 carrots left in the box and one is nice and straight and the other is wonky with crappy bits sticking out i am buying the straight one!
...unless its one of those comedy ones

That is a ridiculous comment. Why should I post deals? I pay to use this site by clicking links.

Organic food is a con? Are you a climate change denier as well by any chance?

this is a marketing exercise not an ethical move

The fact people are discussing it here supports the very fact that 'it is a start', things don't change over night, but it is time to start questioning what is going on with the supermarkets and farmers.
Supermarkets consistently say that consumers don't want wonky veg.... we as consumers need to tell them that wonky doesn't matter as long as its fresh and the farmer gets a good deal.

great idea :smile:

Thanks for posting this - will check my local Asda tonight !

It isn't a start. It's a cynical attempt to rip off people who try to do what's best. Much like the 'organic food' con.

Wonky veg and even wonky fruit is exactly what the shopper needs. This is a very natural product that the supermarkets should have been selling anyway.

This precise size and shape of fruit and veg puts a lot of business's under pressure to comply. What is the difference between a straight carrot or one with a nobbly lump, the answer is nothing it tastes the same, cooks the same but is different visually.

I definitely would buy mis shaped veggies.

Good on Asda.

About time, too much wasted food because it doesn't look perfect. Wish all shops provided this choice, well done Asda :sunglasses:

Agree with the above, doesn't seem especially cheap. Just mix the wonky ones in with all the normal veg and let me pick what types of veg I want. I wouldn't eat half of that.

Nice idea, in theory.

Saw this on Facebook and looks to be sold in our local so will check it out when we do the shop

Brilliant way to minimise food waste. Love it

are these sold in store?

Excellent stuff. Hope the others get their act together too.

Wonky Vegetables = Normal Vegetables.
I am very happy to see 'normal' veg coming back into supermarkets :smile:
Better for the farmers & better for the environment.

very good idea thanks