For around the same price the Nvidia Sheild TV + Controller absolutely trounces this in every conceivable way...

Lol, £119 you can buy an actual TV for that!!!!!!!!! Or you a android phone a Chromecast. Hello, Mcfly!!!!!!!

£119 is a stretch but possible:

CPU: AMD 3850 1.3GHz Quad-Core Processor (£24.95 @ Amazon) - Buy here
Motherboard: ASRock AM1B-ITX Mini ITX AM1 Motherboard (£29.56 @ Amazon) -
Memory: Crucial 4GB (1 x 4GB) DDR3-1600 Memory (£15.20 @ Amazon UK) - Buy here
Storage: Western Digital Caviar Blue 250GB 3.5" 7200RPM Internal Hard Drive (£19.00 @ Amazon UK) - Buy here
Case: CiT MTX-005B Mini ITX Tower Case w/300W Power Supply (£27.99 @ Amazon) - Buy here
Total: £116.70
Prices include shipping, taxes, and discounts when available

Doesn't include a keyboard and mouse - I couldn't find a decent one for cheap enough but you may want to try somewhere like Geekbuying or something.

£159 for the more expensive model is a doddle to beat:

Motherboard / CPU: Gigabyte GA-J1900N-D2H (£44.17 @ eBuyer) - Buy here
Memory: Kingston 4GB (1 x 4GB) DDR3-1333 Memory (£15.78 @ Amazon UK) - Buy here
Storage: Sandisk Z400s 128GB 2.5" Solid State Drive (£35.38 @ Novatech) - Buy here
Case: CiT MTX-005B Mini ITX Tower Case w/300W Power Supply (£27.99 @ Amazon) - Buy here
Keyboard / Mouse: Microsoft All-in-One Media Wireless Keyboard (£26.62 @ Kikatech) - Buy here
Total: £149.94
Prices include shipping, taxes, and discounts when available

Neither build includes an OS, but you could use any number of free Linux builds. Or buy a Windows key from: https://www.reddit.com/r/microsoftsoftwareswap

For an an extra £40 you could add a Blu-Ray drive.

Agree, don't really see the benefits

Can you hack these ones yet?

You can install the fork of Kodi MrMC from the App Store.

Lol, £119 you can buy an actual TV for that!!!!!!!!! Or you a android phone a Chromecast. Hello, Mcfly!!!!!!!

Bit disappointed with the ATV4. Its good in that it has all the major streaming apps ( apart from amazon which isn't out yet) but the games are pretty lacklustre which is usually apples strongpoint.
MrMC (no add ons) can be installed from the App Store, or you can sideload Kodi and sideload add ons, but not all work yet.

The remote is pretty rubbish as well.

Fire TV remote is much better, but fireTV lacks Nowtv app. ( side loading it doesn't work)

I can't see what the fascination with Apple TV is nowadays.

Same £10 off deal at Tesco and in Boost as well. Lovely hardware, Apps severely lacking for now.

I'm still not convinced I feel the need to replace my ATV 3 with one of these

For around the same price the Nvidia Sheild TV + Controller absolutely trounces this in every conceivable way...