That wasn't the question. You can of course store cash in other places, but lets not allow such a technicality get in the way when you have a question to avoid.

Good deal, but I think your price should actually be the original outlay, £388, rather than the price after cashback.

Edit - title now updated, no longer misleading.

Of that's all you've got in the bank you shouldn't be blowing it on a TV...

It's not avoiding a question, its giving a stupid question an equally stupid answer!

Good deal, but I think your price should actually be the original outlay, £388, rather than the price after cashback.

Edit - title now updated, no longer misleading.

Agreed. Misleading.

Why should it, that's the price it will end up costing, doesn't look like you have to jump through hoops to get the cash back either.

Because someone might think, 'great it's £313, I'll have that'. They then find they have to stump up an extra £85 and have to claim it back, which for some is seen as grief.
Hukd generally tries to emulate best practice in the industry with its descriptions of deals, so think of the description as being something that should equally be able to be used by a company for an advert on TV.
Would they get away with telling you only the pre-cashback price rather than the full story? I don't think they would personally.

It's a shame the AmEx £30 off a £300 credit @ AO expired :disappointed:

Where's the £85 come from? There's £75 cash back and a tenner off code which is instant! £313 is the price you end up paying for the TV!

Oh and advertising a price after cash back is perfectly common and fully endorsed by the ASA, Currys and PC World along with Manufacturers like Lenovo do it all the time.

Apologies £75, it's early! I'm not disputing that you may well get it for the price but you will put people's noses out of joint by not letting them know in the title that they will have to pay a higher price and have to claim their £75 back. People who have poor cash flow will be particularly hit by this, even though you would argue that buying a TV should be the last thing they should be doing if they are cash poor.