Wow it's almost as though liking a colour is personal taste and that everyone is different! Shocker!

Also worth noting these freebies with it:
http://www.kitchenaidredemptions.co.uk/mixer_joseph.php

An excellent cupboard filler to go with the bread maker and ice cream maker

I'm a trained professional baker, had the Classic mixer for a number of years before getting the 6.9L bowl lift. I've used the Classic/Artisan/6.9L bowl lift.
Yes this price is fantastic, however time for a little clear up of people giving advice that the Artisan is a far superior mixer.

The Classic and Artisan have the following in common:
They both use the same nylon gears, these tend to fail under abusive heavy mixing (hence 500g flour restriction for bread).
They both have the same diecast metal bodies/same footprint/same aesthetics.
The Whisk/Paddle/Dough Hook attachments are the same for the Classic and Artisan, they're interchangeable between models as are the bowls, hub attachments, as well as accessories such as the ice cream bowl.

Differences:
The Classic motor on paper is marginally less powerful, in real world usage it's not really noticeable and neither should exceed 500g of flour when making bread due to the nylon gears.
The Classic bowl is brushed (hides scratches), the Artisan bowl is polished.
The Classic bowl doesn't have a handle - in my experience this is a little bit annoying HOWEVER with what you save you can pick up a second bowl.
The Classic bowl is 500ml smaller than the Artisan - this difference is unnoticeable unless you're running the mixer filled to the brim (not recommended because again nylon gears) in which case you should consider a larger mixer such as the 6.9L.
The Classic mixer doesn't have a splash guard - I personally don't like the guards they don't really work and they rattle.
The Classic mixer only comes in white.

Great price but only available in raspberry ice. Lovely colour but would not suit my kitchen.I am sfter the almond cream colour. Still at £363.69

I just got it in black from here http://www.johnlewis.com/kitchenaid-artisan-4-8l-stand-mixer-black-storm/p2369668

Says more than 10 in stock...

You did really well to get black at that price. That is a real bargain. A very good find.

Oh I want one, excellent price can't justify it this side of Christmas though. Hope they in January sales!

Just bought one in black. Thanks.

Thanks OP, out of stock everywhere yesterday! Just made a big saving. :-)

Wow it's almost as though liking a colour is personal taste and that everyone is different! Shocker!