I have a Samsung 55JU6400 4k TV
I'm sure you're making it up in your head as you go along, picking random words that sound a little bit right...

I'll say it again....This TV along with ALL other TV's have a built in upscaler. You cannot buy a HD TV without one. Otherwise the TV would have to state it only supports it's native resolution. If a TV doesn't upscale the image it appears in it's native format in a small box on the screen.
Picture zooming is a TOTALLY different thing. that is used to adjust the picture size when a program is made a different aspect ratio.(4:3 to 16:9 etc..)

btw @ the OP
Heated as I've personally seen a couple of Hisense TV's in action now and they are very good quality TV's for the price. If I was buying again I'd certainly consider one especially when backed by a richer Sounds 6yr guarantee for peace of mind.



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Of course they upscale...If they didn't upscale then you would end up with small image in the middle of the screen like this.....

I do not think they do upscale at all like Samsung or Sony. So, standard and HD picture will look worse than a normal 1080p TV

oh dear bobo.... anyway. I've got the 50 inch hisense. not sure an extra 8 inches is worth another 300 quid but the 50 inch is fantastic

ahahah, that is for sure called UPCONVERSION (only a deteriorated zoomed picture). Been on their website, if there was a proper upscaling they would have advertised it, it is a huge point of sale if you can understand, Samsung does and can see what they were talking about as I could witness with the 55"6900 which was returned for other reasons. Anyway, not even the very best properly upscaling tv can match the original picture displayed on a proper 1080p tv. Not sure about these latest 2015 SUHD Samsung. Do not be impressed by what they show at the shop, you already know that as what they usually show in the shop is on average very misleading and when we try TV's at home and compared with what we got, we are always disappointed by the proportion on the money spent against what we already got. I got a Panasonic 4k 50" which apart from being a great monitor for my pc for the rest is not good at all, none of the Panasonic do upscale and was also confirmed by the customer service, unbelievable.

No you are mistaken.
Upconversion is the process of converting an input from one type to another, e.g. S-Video/Component to HDMI
Upscaling is the process of converting an image from on resolution to a higher one, e.g. 480/576/1080 to 1080/4k or any other figure.

ALL HD TV's have a built in upscaling chipset or you would only get an image similar to the one i posted. The difference is that some manufacturers offer a better upscaling chipset (thsi is one of the things you pay extra for in higher end TV's)

I'd imagine the Panasonic's you refer to as having no upscalers are the Vestel manufactured sets with lower quality upscalers.

Regardless, the picture quality is going to absolutely toilet. An Asda 'black friday' telly if ever there was one.

I'd disagree again, most seem to think HiSense TV;s are in the same category as Bush/Technika/Polaroid etc...but HiSense actually make some very good quality TV's. Give them a few years and they will be big players along with Samsung/Sony/LG and Panasonic in the european market just as they are in China right now.

It wasn't that many years ago people would laugh if you bought a "Lucky Goldstar" TV but now TV enthusiasts are holding back on upgrading their 1080p sets waiting on the price of LG OLED TV's to fall in price

had the 65 version of this...the picture quality on Freeview and sky hd is brilliant...as long as you persevere with the settings...the only reason I returned it was because of slight motion judder i just couldn't get used to, off there was judder...on and there was SOA...but if this doesn't bother you then its a brilliant tv...local dimming is fantastic..

I agree about the better and the worse upscaler. Anyway, in a proper upscaled 4k tv, the screen on pressing info should say 3840x2160 and still does not mean that there will be a sensible improvement. On a non proper upscaled 4k tv would say 1080p (if from an 1080p source etc...) and that is only a deteriorated zoomed picture more commonly called also upconversion. Be also aware of these hdmi upscaler wich they convert the picture to an upscaled 3840x2160, they do nothing at all to improve the picture, they soften it on the bad side I think. These upconverting 4k TV's do need proper dvd/bluray player with a 4k upscaler to improve the picture and for freeview and satellite tuner cannot find any equivalent at all. Samsung and Sony are much better value in these upscaling tasks.