Thanks to Leer for the original post.

Byron Grey Street, Newcastle – 7th December 2016.

On the specified date at each restaurant, 100 free Cheesemas No. 1 hamburgers are available for the first 100 guests seated after 6pm. An alternative free burger from the main menu may be substituted (including chicken and vegetarian options). You will need to pay for any additional toppings, sides, desserts and drinks First come, first served. Eat-in only. Free hamburgers are distributed at the manger’s ultimate discretion. No cash alternative. Subject to availability. All guests who arrive after the first 100 guests have been seated will need to pay for their food.
1000 free half pints of beer are available to those who attend on a first come, first served basis, up to two free half pints per person. Free beer will only be given to those aged 18 and over, and on the condition that they order a hamburger or main meal (or are the recipient of a free hamburger, as per the above). Proof of age may be required. Free beers are distributed wholly the manager’s discretion. No cash alternative. Subject to availability.
Free tastings and other treats from the Byron menu will be distributed throughout the evening at the manager’s discretion. One free treat per table. Subject to availability.
Byron reserves the right to close or withdraw all Cheesemas on Tour offers at any time.