L'or nespresso capsules, £1.49 for a pack of 10 in home bargains. Many different strengths, they're imported and don't have the fancy foil casing but it's still the same coffee.
2 comments
ifti
23 Aug 17#1
Bargain at this price if they are the new aluminium capsules. I wouldn't want to risk damage using plastic capsule's
fearona
23 Aug 17#2
They are not nespresso L'or knowledge.wharton.upenn.edu/art…sso But now Sara Lee and others are introducing capsules that are
compatible with the Nespresso machine. Capsules sold under the name
“L’Arome Espresso” by Sara Lee subsidiary Marcilla have broken sales
records in Spain’s supermarkets. Already, 10 million capsules have been
ordered. Ignacio Gafo, a marketing professor at IE Business School told Universia [email protected]
that, with this development, Marcilla can not only generate financial
losses for Nestlé, but it can also change the consumption habits of
customers.
Nestlé has responded to the competition with a legal battle regarding
supposed violations of its patents and intellectual propriety. The
Swiss company’s system is protected by 1,700 patents. Nestlé’s lawsuits
against Sara Lee in France and the Netherlands have yet to be resolved.
In Spain, Nestlé has yet to make a move against Sara Lee on the legal
front, but experts anticipate that the company will take a similar
defensive strategy
Opening post
2 comments
knowledge.wharton.upenn.edu/art…sso
But now Sara Lee and others are introducing capsules that are compatible with the Nespresso machine. Capsules sold under the name “L’Arome Espresso” by Sara Lee subsidiary Marcilla have broken sales records in Spain’s supermarkets. Already, 10 million capsules have been ordered. Ignacio Gafo, a marketing professor at IE Business School told Universia [email protected] that, with this development, Marcilla can not only generate financial losses for Nestlé, but it can also change the consumption habits of customers. Nestlé has responded to the competition with a legal battle regarding supposed violations of its patents and intellectual propriety. The Swiss company’s system is protected by 1,700 patents. Nestlé’s lawsuits against Sara Lee in France and the Netherlands have yet to be resolved. In Spain, Nestlé has yet to make a move against Sara Lee on the legal front, but experts anticipate that the company will take a similar defensive strategy