Supply and demand. The buyers are setting the market. Not the sellers.

Also I think it's important to remember that everyone shops differently. Some people are prepared to pay over the odds on EBay for the convenience and don't see it as being ripped off. Equally people don't always shop around and a prime (no pun intended) example is Amazon and EBay, which paves the way for drop shippers. Generally I concur with the above comments that suggest it's the buyers rather than the sellers who should be more responsible. Easy answer to stop EBay inflated prices is will power, remember we don't NEED we WANT.

It's a free market, you can buy and sell anything you like, get over it.

Great price and great find OP! Will pop down to my local Asda now...

some scum selling for over £25 on eBay, worse than ticket tours, ought to be banned.

​Where?

heat thanks op :smile:

​because by charging far more than the RRP not only are you depriving those who actually want the item of the deal, but you're then taking advantage of those who really want it.

Brilliant price - I purchased from ASDA about two weeks ago, for £9

Someone may have "listed" one on ebay for £25, but it doesn't mean that it will sell for £25. If someone is prepared to pay £25 then I have no sympathy towards them.

It's a free market, you can buy and sell anything you like, get over it.