Spotted these in-store at Tesco at the weekend and just had to buy them!
They come in 3 different flavours (see picture)- I got the milk chocolate cappuccino ones and they are BEAUT!! Definitely recommend them, and at just 31 calories a biscuit, who could resist? <3
I couldn't find them online at Tesco yet as they are apparently just out, but for reference they are currently £1.59 at Asda and £1.80 at Sainsburys.
Enjoy :smiley:
(Hopefully this is not already posted, I used the search function on HUKD app and it didn't bring up any posts)
Top comments
Bades
13 Feb 174#13
So basically half the weight of a normal packet for the same price... I fail to see the deal?
dunno to Trueogre
13 Feb 173#8
Interesting. Last time I bought McVities chocolate digestives it looked like they had taken to spray painting the chocolate on. :stuck_out_tongue:
Lornauk
13 Feb 173#2
These are lovely. Beware! You can't stop at 1 or 2
All comments (32)
Justbobbingalong
13 Feb 171#1
Big coffee chocolate fan here, so thanks op - great discovery! :smiley:
Lornauk
13 Feb 173#2
These are lovely. Beware! You can't stop at 1 or 2
michaeljb to Lornauk
13 Feb 172#12
i don't know, i had 2 boxes before and i feel content :smile:
dealsmate
13 Feb 171#3
Tried the milk choco and loved it!I must look for that cappucino one.Was not available in my local Tesco express.
sradmad
13 Feb 171#4
good find op, heat added
BGB
13 Feb 171#5
One and a half syns on slimmingworld I think??"
little_deal_minx to BGB
13 Feb 17#6
I'm not sure, but they are just 31 kcal a biscuit <3
loopylloyd to BGB
13 Feb 17#20
Correct I believe. 1.5 Syns each. These are ok but I much prefer Fibre One squares (Esp chocolate brownie) at 4 Syns... feels like a proper treat lol.
Trueogre
13 Feb 17#7
I do like them, but wish they could do a normal digestive with a thin layer of chocolate. The current normal ones are too thick....IMO
dunno to Trueogre
13 Feb 173#8
Interesting. Last time I bought McVities chocolate digestives it looked like they had taken to spray painting the chocolate on. :stuck_out_tongue:
lianne21 to Trueogre
13 Feb 171#9
Far too thin if you ask me.
blue1971
13 Feb 171#10
Sounds good,will definetly be trying !
Trueogre
13 Feb 171#11
Maybe I need to revisit them. :smile:
Bades
13 Feb 174#13
So basically half the weight of a normal packet for the same price... I fail to see the deal?
fedex1401 to Bades
13 Feb 171#14
Probably not target market then.
The retail price is affected by far more than the size of the biscuit. Given that McV will sell far more normal Choc Digestives than these you need to factor in the set up costs for manufacturing, the manufacturing cost per pack, even before you get onto the marketing investment. As it goes these are pretty good at £1, but I'd think twice about paying full price. :man:
mrsmaxi0409
13 Feb 17#15
I won't feel as guilty eating these thins compared to the normal sized ones,
andreocean
13 Feb 171#16
Hot tried the Milk Chocolate thins a few weeks ago taste better than the normal size digestives :smiley: .
Pinksparkles1973
13 Feb 172#17
The coffee ones are sooooo nice, but they are so light you don't feel like you've eaten one, so you have another......and another......and another......etc......and then you get fat! :smile:
DealJourno
13 Feb 17#18
Are Tesco doing the 2 for £3.50 deal on this, or has that deal expired in store?
little_deal_minx
13 Feb 171#19
They're absolutely brilliant- a marketers dream! The sales of regular ‘dunking’ biscuits have fallen so much in the last few years as consumers are looking for healthier options- so this is the perfect market for a biscuit company to enter that targets the health conscious who still want to have a little treat with their afternoon tea/coffee.
They're crisp and not soft like a normal digestive, contains too many biscuits to count in the packet and the chocolate to biscuit ratio is far greater which makes it a more indulgent treat without the calories. I was never a big digestive fan but these are just delicious <3. And as a serial dieter myself, I for one welcome this new range and can't help but wonder where this has been my whole life lol.
Completely agree with you fedex1401- A £4.6m marketing campaign supporting the new launch, including TV advertising, digital and social media activity- makes the price of £1 for a box on special offer very good value indeed. And not to mention the fact that they are one of the first biscuit companies to acquire the technology and specialist equipment to make such uniquely sized biscuits, they will no doubt be followed by other companies in the next few years to make lighter versions of the biscuits we know and love- so offering at this price point is very decent when they are a market leader and could monopolise their market and charge a higher price if they wished to do so :man:
interfece
13 Feb 171#21
Dark Chocolate Thin ones so goooood
Magurdrac
14 Feb 17#22
Serves 2 as a snack, or 1 as a main meal.
Untouch
14 Feb 17#23
These have been a £1 in the Tesco's on Royal Avenue in Belfast for near a month. I tried the milk chocolate ones and they aren't as good as the full sized version, everyone I gave one to agreed.
royalkay
14 Feb 17#24
Also have Oreo ones too. Which are so <3
little_deal_minx to royalkay
14 Feb 17#25
Ooh yeh I've seen those advertised but haven't found them in my local yet. Are they nice?
omfgzbilly
14 Feb 17#26
Mmmmm.
Dogeared
14 Feb 17#27
On my way to Asda now. Thanks for the info, I'll hold off buying til I go near a tesco.
djames108
14 Feb 17#28
may as well buy a dairy milk and eat a square at a time, would be the same and without the gimmick. Or if your that serious about dieting then don't eat chocolate :stuck_out_tongue:
little_deal_minx to djames108
14 Feb 171#29
Not the same, it's a completely different taste and texture- nothing like a normal chocolate digestive....
Gary.Brown
14 Feb 17#30
Be quick as I am sure the offer ends anytime soon. These have been on offer for a few weeks now and I checked the expiry date of the offer and sure it was today
dezontk
14 Feb 17#31
Just buy a normal packet and have half a biscuit. Duh.
therealclaireh
25 Feb 17#32
The problem with these biscuits is you have the best intentions in the world to only eat 1 biscuit but before you know it you've scoffed your way through half the packet
![Fresh Breakfast Meat Box (Using code) @ Campbells Meat [Haggis / Lorne Sausage / Bacon / Black Pudding & More]](/images/topics/208684_1.jpg)
![[Xbox One] Q. u. b. e: Director's Cut on Deals with Gold](/images/topics/208716_1.jpg)
Opening post
They come in 3 different flavours (see picture)- I got the milk chocolate cappuccino ones and they are BEAUT!! Definitely recommend them, and at just 31 calories a biscuit, who could resist? <3
I couldn't find them online at Tesco yet as they are apparently just out, but for reference they are currently £1.59 at Asda and £1.80 at Sainsburys.
Enjoy :smiley:
(Hopefully this is not already posted, I used the search function on HUKD app and it didn't bring up any posts)
Top comments
All comments (32)
The retail price is affected by far more than the size of the biscuit. Given that McV will sell far more normal Choc Digestives than these you need to factor in the set up costs for manufacturing, the manufacturing cost per pack, even before you get onto the marketing investment. As it goes these are pretty good at £1, but I'd think twice about paying full price. :man:
They're crisp and not soft like a normal digestive, contains too many biscuits to count in the packet and the chocolate to biscuit ratio is far greater which makes it a more indulgent treat without the calories. I was never a big digestive fan but these are just delicious <3. And as a serial dieter myself, I for one welcome this new range and can't help but wonder where this has been my whole life lol.
Completely agree with you fedex1401- A £4.6m marketing campaign supporting the new launch, including TV advertising, digital and social media activity- makes the price of £1 for a box on special offer very good value indeed. And not to mention the fact that they are one of the first biscuit companies to acquire the technology and specialist equipment to make such uniquely sized biscuits, they will no doubt be followed by other companies in the next few years to make lighter versions of the biscuits we know and love- so offering at this price point is very decent when they are a market leader and could monopolise their market and charge a higher price if they wished to do so :man: