Apart from when it was cheaper

You've provided that price tracking WITHOUT the Heart Tracker; whereas the OP has posted the deal WITH the Heart Tracker (only available at this price for the Black version); so it is a HOT deal.

Voted Scorching HOT; don't need one but a very good deal.

Except you're trying to prove yourself a smartass with a different product! OP specifically states its with the heart monitor

Try this:

Well get the link right! Your link goes to the watch without the heartrate monitor.

This is the correct link to the watch WITH heartrate monitor
https://www.amazon.co.uk/gp/aw/d/B00OBZKT2E

Have some hear OP, bought mine over a year and a half ago, switching from Fitbit HR, no HR monitor though. Been through all you can think of, still going strong. A well made piece of tech, well worth it.