I love this Simpsons but I could never justify that much on that, it's a hunk of plastic which probably cost less than £10 to create.

My kids had this last year, it's a fantastic set

Bought this at full price about a year ago. I do not regret it. Great set

There wont be another 20% off at Smyths

Thanks ... Thought there might be one more

Mr Lego must be minted.

I sooooooo want this. Holding out for sub £100 (if it ever gets there) :wink:

Mass prodiced tiny tiny pieces of plastic and you think it costs more than £10? they could churn out the pieces for this just one set in a second i bet. lego can make thousands of bricks a second so £150 is pretty much a £140 profit.

The sets don't design themselves. Lego isn't an endless chain of the same brick. The raw value of the actual plastic is nowhere near actual overheads.

Think a tenner's overdoing it, more like £2-£3

I used to think the same. Then I watched a documentary on Lego. The precision and care they take over every piece is mind blowing. Their tolerances on what is acceptable is incredible. Every piece designed and tested to fit with other pieces that are 50 years or 50 seconds old without issue. Yes it is just plastic and as a raw material you are getting screwed over. It is engineering in its perfect form though. People design these and then allow others to be able to do the same. Tested and refined into something that we all love. For about 6p a piece. What is more innocent than Lego?

Lego are charging £165 for this , I pity the mugs that keep them in business :smirk:

I won this set a year back on their facebook page and it is still a hit with the kids. The detail is fantastic and it looks great on display. I also used getting this one free as justification for buying the kwik e mart set which is also packed with detail and great fun to build.