No, they say the price is "terrific" they say the performance is "excellent" at 1080p, and "most games will run seriously well at 1440p".

Of course the region makes a difference, this card costs over 40% more here than there based on the pound from last week, the pound we all got paid in.

Here it is for $200 in Newegg as AMD promised http://m.newegg.com/Product/index?itemnumber=N82E16814202222

This is not a high end card. It was never supposed to be. It sells for $200. It is called the 480. That means it replaces the 380. The 490 is coming.

I think its best to wait and see what the 1060 is like, what the RX 480 is like with updated drivers and what further price cuts the 970 has to clear old stock, maybe this time next month we will have a better idea on all that price performance wise.

That's your fault for buying into the hype, though, isn't it?

I'm disappointed with the 480 as well, but that's entirely irrelevant to whether or not it's worth buying or recommending. The only thing that matters is how it performs at its price, compared with how everything else on the market performs at its price.

It's basically 970 performance. The 4GB 480 at £180 offers broadly better DX12 support over the 970, but the 970 (also £180 with rebate) offers usable SteamOS and Linux, as well as (as far as we know) better performance on a lower end CPU. I'd probably still lean to the 970 there.

But if the 8GB 480 hits £200, and you've got a good CPU, and you really don't care about SteamOS and Linux, then I think it's worth the extra £20 for double the VRAM. That and the DX12 support might keep it competitive for an extra year or so, potentially postponing an upgrade. (It's been £213 so far... I'm not sure which way I'd go at that price! :stuck_out_tongue:)

So forget your preconceptions. When buying or recommending, judge it on what it is, not what you thought it might be based on speculations from Old Man Ferrari. It's an adequate card that does compete with other cards on the market.

(Also, unless I'm missing something, it's not "hot"? It's ~4-5 degrees warmer than the 970..? That ties in with using 5-10W more - hardly offensive, is it?)

I rate this deal 3.5/4 :wink:

Still a lovely card and lovely stable drivers make this a great alternative.Easy overclocking to boot.

Slightly better and cheaper HERE after £20 claim/ cashback.

Better in what way?

Slightly faster clock speed on the GPU, so it should have marginally better performance.

EVGA tend to be thought of as a higher-end card manufacturer. In this case 3 years warranty vs the Zotec's 2 year warranty shows they have better belief in their cards.

Slightly higher clocks out of the box, and three years' warranty instead of two. (If memory serves, EVGA coolers didn't quite properly fit their 970 cards on launch, but that might have been fixed..?)

I'm surprised to be saying this, but from the benchmarks so far, the 480 hasn't exactly beaten the 970. And Guru3D have the 480 using nearly 10% more power than the 970, too. So for £180, that two-year-old EVGA 970 is still, unbelievably, a decent competitor for the 4GB 480. :confused:

I'm not sure which shocked me more - that, or the Brexit result!

But if you're not interested in SteamOS or Linux, and have a decent CPU, I'd still suggest the 8GB 480 (as soon as it hits £200).

It's really hard to recommend the 480 right now, after such massive disappointments and over hype.

The reference card can't overclock at all (1350s on reviews, not even 100 mhz), it's hot (75c stock) and noisy (40 dba+).

Unless the AIBs completely turn the page, it's looking like a bit of a stinker.

The 1060 is being announced for July 7th, it may be a competitor. Either way, today was a disappointing AMD day.

Now overpriced.