Or it could be some sort of sales tactic to, you know, sell stuff.

GAME deserves to go under with their prices. The trade in prices they quote for your games are just offensive. I've not been in for a year. Probably 3 years since I bought something.

CEX beats them every time, by some mile.

If they're targeting mostly the sailor/pirate community as their customer base, I feel that that may actually be the root of their problems.

ok this is fun. I'll break it down for you.

1st the article you linked to, If you read more than the headline. It refrences the fact the decreased credit insurance is NOT affecting game's ability to purchase stock from suppliers. later stating since this inital announcement many of the crediters have changed their minds.

If you read other articles detailing this information there are refrences to the fact the drop in credit insurance is related to game's strategy of focusing on digital content. example being in two years game have gone from 80% physical pc & 20% digital to 90% digital and 10% physical. which probably requires a different kind of financing.

as for the "property of sony until sold to customer" stickers that's "began to surface". they've appeared on every single new and sealed sony first party product for at least 9-10 years. That's not a game only thing either, seen them on the back of new copies of games from argos and asda to name a few.

Also there have been rumours about EA pulling stock from game. in the build up to mirrors edge. People were saying due to financial issues game wouldn't be stocking more than pre orders etc...NOPE like most ea games they're not in short supply. This stems from when game had financial issues in 2012 and couldn't stock mass effect 3. ever since game restablished themselves every ea release is met with the same rumour.

alot of folk enjoy jumping to conclusions with little evidence. "they're offer 20% off preowned for ONE DAY so they must be going out of buisness. " if it was 20% off all products, you might have a point.

Most of the hotukdeals community moan about games terribl etrade in value...a valid point (but that's why they price match) however 90% of the customers who trade in, just trade in at games prices. That's the reason they can do these offers. The profit margins on preowned are so high that these kind of offers don't make a dent in profit.

The cynical part of me says this will replace the 3 for 2 offer that had been on recently!

won't replace it.

but you won't be able to combine them.

t&c says not to be used with other offers. 3 for 2 is an offer.

So they offer double the value of games then sell those games at 20% off. Looks like a quick cash grab. If I had any vouchers I'd be looking to get rid sharpish.

I'm sure there's no need to worry and get rid of vouchers... Probably they just wanna increase their customers coming inshore and chance that they'll buy normal priced or preorder stuff as well... They've only really got cex as competition other than supermarkets and they only stock current or chart most of the time... so i feel my gift vouchers are safe

cold 20% off an already over inflated price

​nah he is right GAME are struggling again.

EA is refusing to send them new stock and Sony are "lending" them stock and taking money after the sale.

Cashing in on vouchers is a wise move.

Proof?

where has anyone read any of this? i could believe that they're struggling because there's been naff all out pretty much all year (lots of amazing games en route though) but I've not seen anything to suggest it.