Scrub off the logo and it makes no difference to the product at all, but equally that doesn't have any impact on the 'worth' either, so your comment is irrelevant and senseless.

A product is only ever worth what someone is willing to pay for it. In your case, evidently you wouldn't pay this, but who cares what you think - you aren't the purchaser.

This site is for hot deals, and that judgement is entirely based on the opinion of the purchaser - not you. For someone who wants to purchase a North Face hoodie and prepared to pay £50+, this is a hot deal.

I wouldn't either, but for many people this is a hot deal and you just wasted a sentence.

Is it £28 because it says north face on it, or does it have a feature/benefit that a normal reasonably priced hoodie does not?

Scrub off the logo and it's not worth £28

chavtastic. does it have a secret coke stash pocket.

Joking apart north face clothing for outdoors are excellent for whatever purpose they are made for. Very unlikely they make clothing just for the hell of it. It's not a brand that anyone would just buy unless required for an outdoor purpose.

A lot of younger people see it as a fashion brand now. So its not really only bought for an outdoor purpose, just for fashion.

Sure appreciated

What I would say is that they do make very good jackets and winter gear (it is why you will see those who go to extreme climates wearing their gear), but because of the materials they use, this makes them expensive.
By being expensive, they are desirable to have and therefore fashionable.
So there's 2 types of people that wear North Face; those that need it, and those that want to show they can afford it.

Or people who dress high-fashion/designer?