Probably making way for this

Unilever is to cut the size of British ice-creams including Magnum, Cornetto, Ben & Jerry’s and Feast by up to a third to bring them all under 250 calories.

From the spring, Ben & Jerry’s single portion tubs will be reduced from 150ml to 100ml, a 33% reduction in size. The price, however, will only drop by 26% – from £2.04 to £1.50, according to a report in the trade journal, the Grocer.

There will be smaller drops in the size of other ice-cream treats with a Magnum Almond, the most calorific of the brand’s choc-ices on sticks, dropping from 110ml to 100ml, a Magnum Classic will drop from 120ml to 110ml and just 2ml will be sliced off a Feast Chocolate, taking it down to 90ml.

good find op, heat added

Just goes to show how much profit is in these in the summer...