Looks cheap when compared with other places but still way too high ( for a card which came out in Autumn 2014.) I think at the moment it is best to wait for the new pascals, and either buy one of them,or wait and see if these prices drop to something a little more reasonable.

Saw thread, thought "Oh Christ, Ferrari100 will be all over that like a rash" which will turn a discussion about the relative merit of the deal into a prolonged b*tch-fest rant against NVidia

Lo and behold ... :smirk:

Just because the cards remain at this price does not mean they are selling.
There is real competition for this card called the AMD 390 and it is selling far more than this GPU right now for that very reason.
Nvidia are relying on tomb rapier to sell a now poor value GPU.
No one is buying it though. Most people are fully aware this GPU has almost reached the end of it's useful life.

Looks cheap when compared with other places but still way too high ( for a card which came out in Autumn 2014.) I think at the moment it is best to wait for the new pascals, and either buy one of them,or wait and see if these prices drop to something a little more reasonable.

http://www.scan.co.uk/products/4gb-zotac-gtx-970-gaming-ed-7010mhz-gddr5-gpu-1076mhz-boost-1216mhz-1664-cores-dp-dvi-hdmi (£242.36) plus free tomb raider

Argh these need to drop in the next month. Buying parts for a new build in Feb, don't want to buy a 970 and then drop straight after but alternative is waiting and having no card!

Ha recommened PSU 500w yeah ok,
on another note waiting until the pascal's come out also

Building a new Skylake rig at the moment, these prices are not even close to tempting. I'll be putting my old 670 in it until the Pascal cards come out.

Just because the cards remain at this price does not mean they are selling.
There is real competition for this card called the AMD 390 and it is selling far more than this GPU right now for that very reason.
Nvidia are relying on tomb rapier to sell a now poor value GPU.
No one is buying it though. Most people are fully aware this GPU has almost reached the end of it's useful life.

How would you know the GTX 970 isn't selling and the R9 390 is selling like hot cakes?

Looks like they're selling well http://store.steampowered.com/hwsurvey/videocard/

Actually, I can prove that you are lying.

http://store.steampowered.com/hwsurvey/videocard/?sort=chg

Note .30% is the lowest reported figure. If the graphics card has less than .30% it is not listed.

The 390 is not listed. It currently commands less than .30% of market share.

See that? That's the percent change of cards on Steam.

The top changing card? The NVIDIA 960 with a .39%
The next best? NVIDIA 750 with .26%
Next? NVIDIA 970 with .14%

I mean, here's some proof, how can you possibly ignore this?

You can't ignore it. The GTX 970 is used more than the entire 200 series, both are increasing.

I'm glad someone replied to the bordering on fanboy comment. I'm definitely no Nvidia fanboy (my previous card was an AMD) but they currently have the graphics card market sewn up. I for one hope AMD can do something interesting with their future tech otherwise Nvidia will continue to keep their prices nice and high (I would do the same if I were Nvidia).

High prices are simply down to a lack of competition in this case. As a consumer, I want a competitive market. If the channel was overloaded with stock you might also see price reductions but that's not happening. Bundling isn't desperate, merely nudging sales along and showcasing the graphics card.

"Just because the cards remain at this price does not mean they are selling."

Er, actually it does! Nvidia isn't dropping prices because it doesn't need to. The GTX 970 - month after month - is the most popular discrete GPU on the Steam Hardware Survey. The Radeons are grouped by entire families and none of them are close.

The actual real-life stats are quite interesting actually: http://store.steampowered.com/hwsurvey/videocard/

GTX 970 share of actual Steam users has risen from 3.97% in August to 4.89% in December. AMD's nearest competitor is the entire 7900 series, down from 2.2% in August to 2.05% in December.

So that's one Nvidia card vs both 7970 and 7950.

Nvidia have managed to secure a distribution package deal for a game that is actually optimised for Mantle.

If that's not a clear indication of how things are going then I don't know what is.

Pretty sure it's not the Strix version for that price.



You can get the Mini version for around that price:

Saw thread, thought "Oh Christ, Ferrari100 will be all over that like a rash" which will turn a discussion about the relative merit of the deal into a prolonged b*tch-fest rant against NVidia

Lo and behold ... :smirk:

I paid £250 when these cards first came out surprised these are not around the £220 mark just shows how well they have been selling.

A reminder,
Check out what ASYNC compute is before investing on a GPU that will be outdated within 12 months.
This round up article points to places where the best news around the technology are:
http://www.gpunit.com/index.php/2016/01/20/amd-vs-nvidia-asynchronous-compute-engines-aces-in-a-nutshell/

Wow I remember people saying don't buy it when it came out because the price will drop.. it's still £30 more than I paid! I've had no trouble with it, great card.

You won't see a GPU thread without this comment. I remember constantly seeing people warn others to hold out for the 3xx range as they should equal the 9xx range and be cheaper. They ended up being rebadged 2xx with a little more VRAM added and more or less the same price as the 9xx cards!

I've seen somebody here (probably Ferrari100) claim something like "you won't be able to give this card away once the Pascall/GreenlandGPU's are released. It'll drop down to about £120".

Performance with each series of cards released increases at ~15-20% each time for a reason. The companies want to improve just enough to make people want to upgrade but not so much that it renders previous (or even future) cards being pointless purchases.

I think those expecting this to drop massively in price are going to be in for a rude awakening. Maxwell/Greenland cards will more than likely be priced higher than launch cards prior solely because of the technological advancement to 14nm and much better efficiency.

So by my guess... I'd say these could drop to around the £200 mark? And even then I don't think it'll happen until we start seeing non-reference cards pop up.

Impending oculus keeping the prices high I think :disappointed:

Considering all GPUs have been limited to the 28nm fabrication process (at best) for many years now this being 5 seasons old is an irrelevance.

This year is a one off though with a shift of 2 nodes (28nm to 14/16nm, skipping 20nm) plus a new architecture all at the same time so who knows how it will play out.
If their fastest new cards are dramatically faster than the current fastest ones there is only limited room at the top end to bump prices except for a small niche so that will have a knock on effect on performance per £ across the board. Well eventually once all the new chips have been released and are competing against each other. AMD have 2 new chips this year and Nvidia 2 or 3 I imagine; this is across multiple segments so only 1 per market sector per company.

I think a big issue is how aggressive they have gone on die sizes. If they have both gone for relatively big dies across the board then that should lead to massive performance increases across the board and the current cards will have to take large price cuts once everything shakes out. But who knows how long it will take for all that to happen.
But if they both have gone for relatively modest die sizes the performance increases won’t be so dramatic so obviously then the older cards will hold up pricing wise much better.
What would be interesting is if one of them is much more aggressive die size versus the other as that might lead to a large discrepancy between the two products ranges which will affect the overall pricing in the market.
But too many variables at this point to call it.

Note: Remember that Intel only makes one change per new platform usually; either a smaller node or a new architecture on the old node. But here we have a jump of 2 nodes plus a new architecture all at once. This might be unprecedented.

Can't imagine a worse time for upgrading your GPU.

Might as well get a stop gap card like the 950.

With news cards not due for many months, no good estimates yet, you are exaggerating.
A bad time is a few weeks before an official launch date I'd say.

Bloody annoying I want to get a new gfx card for the oculus but whether new cards will be out by April is anyone's guess :/

I think the msi gaming card is slightly quicker and quieter. But I have not seen it that cheap.

Ccl refused to give a game code (metal gear) to me with a purchase of a 970 despite them confirming in an email that they would!

Polaris is the future
Deus EX should finally show what performance benefits can come from having Async compute hardwrae when done right.
http://www.gpunit.com/index.php/2016/01/21/dues-ex-mankind-divided-and-amds-new-polaris-release-date-set-to-align/

It looks like they will improve the hair with it.

http://gearnuke.com/deus-ex-mankind-divided-use-async-compute-enhance-pure-hair-simulation/#

Sounds familiar, can't help but recall the negative criticism NVIDIA got for doing 'good hair' in the Witcher 3 ;-)

http://www.digitaltrends.com/computing/nvidia-and-amd-argue-over-who-has-the-best-hair-again/

Anyway, conjecture about what will be the future is just silly.

Didn't know the next TressFX took advantage of it. Maybe more games will use this one...

I agree.

Any cpu instruction relating to physics can be passed to the gpu. In future other effects will also be able to do the same. This is what I mean when I say games will see more emotion on faces in game and more cars on racetracks. It's bread and butter stuff for async compute and finally DX12 allows it to be tapped into on PC. Deus ex will most likely be the first title to fully exploit it. I mean, not just bits here and there but the game will be created to maximise performance using it.

No. You are just full of AMD support.

At no point in time were you in favor of NVIDIA game works. You've never supported this concept, until it suited your M.O.

You cay say "yeah awesome" but in reality, AMD and NVIDIA had a massive spat about hair.

That is my point. AMD users were claiming the hair effects by Game works was not needed. I see you are 100% on board now though, so, that's interesting.

I've been looking at building a mini itx as a second PC and would be looking at 950/960/380 for a budget build. Something that could play games like GtAV at 1080p comfortably and not cost a fortune.

I've had a 970 for a year and it has quickly shown its age already. Would have stuck with my 670 if it hadn't blown up.

Mind expanding on that bit? Like, what do you mean by shown its age?

Look, I supported the AMD corner for a long time but last year I just had to cave and admit to everyone else and myself that it was a lost cause. Give it up man, honestly. There's no future in it.

I was lucky to grab a GTX 970 for £224 months and months ago... Wish I had got two now! Looking to go into SLi and I can't find a card lower than £250 :disappointed: Gutted.