Launching on December 1, it offers people driving to pubs and bars a free second soft drink when they buy a Coca-Cola, Coca-Cola Life, Coca-Cola Zero, Diet Coke, or Schweppes
Designated Driver is a nationwide campaign that rewards drivers who choose not to drink during the festive season with ‘buy one, get one free’ on soft drinks - ideal for those who end up pulling the short straw and end up being taxi for the night.
To further help drive footfall into participating locations, a new online Designated Driver Pub Finder will go live on December 1 at www.holidaysarecoming.com/designateddriver so consumers can search for a venue near them.
Bottle of spirits in the Mrs bag , sounds like free mixer to me
dorito
19 Nov 1512#14
The Nuka Cola truck! (sorry, I'm in the middle of Fallout 4).
terayon00 to Bargainhuntersupreme
18 Nov 159#5
Good man. Next time you're in the pub drinking water have one on me. Just as the barman / barmaid to stick it on my tab ; )
Bargainhuntersupreme
18 Nov 157#1
Great idea but doesn't help me - I don't drink carbonated drinks, just water, and always end up being the driver!!
All comments (54)
Bargainhuntersupreme
18 Nov 157#1
Great idea but doesn't help me - I don't drink carbonated drinks, just water, and always end up being the driver!!
pnaylor39 to Bargainhuntersupreme
18 Nov 156#4
drinking water is precisely why your the driver. if you don't want to be the driver don't drink water!!!
terayon00 to Bargainhuntersupreme
18 Nov 159#5
Good man. Next time you're in the pub drinking water have one on me. Just as the barman / barmaid to stick it on my tab ; )
davej1710 to Bargainhuntersupreme
19 Nov 15#26
In the locals around here, Coke is so watered down and flat you probably couldnt tell the difference anyway. :smirk:
edzieba to Bargainhuntersupreme
19 Nov 151#32
If you're getting charged for water, you should probably rethink your choice of pub.
Rebel_1980 to Bargainhuntersupreme
2 Dec 15#47
I bet you're a RIOT at parties! And the first person on everybody's Guest List!! :wink:
leon121
18 Nov 151#2
a good deed for the festive period merry xmas to all
David23
18 Nov 157#3
I actually prefer Coke to alcohol, I love sugar and it always tastes better in pubs :stuck_out_tongue:
Hotmeal to David23
19 Nov 15#35
Me too, but doesn't half make your nose hurt.
effingandjeffing
18 Nov 155#6
coke for designated drivers is still illegal
Graham1979
18 Nov 15#7
OR DON'T GO OUT! ;-)
happyfeet0
18 Nov 151#8
That's great for me as I only even drink coke
neilm22
19 Nov 152#9
In America they often give you soft drinks for free for designated drivers, so this is just a bit of PR, it costs pennies for a soft drink so they could do a lot more to promote not drinking and driving as the difference in pubs between a pint and soft drink is often negligible, so a lot of people often have "1 or 2"
wozukSilencer
19 Nov 1530#10
Bottle of spirits in the Mrs bag , sounds like free mixer to me
androoski
19 Nov 151#11
I really wouldn't want to drink a lot of soft drinks just for the sake of drinking something, makes no sense to me.
I can see how this will work out well for CocaCola. If it stops idiots from drinking alcohol and driving home then it will be a good thing.
deano0131
19 Nov 151#12
My local Toby pub you buy Pepsi and you get Unlimited Pepsi or lemonade which is great
HotUKBeal
19 Nov 151#13
*this offer does not apply in my chippy
dorito
19 Nov 1512#14
The Nuka Cola truck! (sorry, I'm in the middle of Fallout 4).
xchaotic to dorito
2 Dec 15#43
Middle would mean 200 hours in, I bet you've just started :wink:
brendonhope3
19 Nov 151#15
A diabetes inducing deal.
yrreb88 to brendonhope3
19 Nov 154#16
You could order diet? Pretty sure the weight gained from the alcohol is more likely to cause diabetes. :wink:
asiot
19 Nov 15#17
As a designated driver could i still get vodka added to it?
Bugeyed to asiot
19 Nov 15#18
Indeed. In fact adding 3 or more shots of Vodka to it, as designated driver, will also get you a cooked breakfast the next morning (in time for your sobered up interview with the arresting officer)
countryreport
19 Nov 151#19
#LAD
ratsdomino
19 Nov 15#20
what a good idea and how has it taken someone so long to come up with it?
dodgymix to ratsdomino
19 Nov 15#30
11m since last Christmas???
thomas58
19 Nov 151#21
Good Idea would be better if some non carbonated drinks could be included as well. In some pubs I have been to in the past the price of a pint soft drink (e.g coke or juice with lemonade) can be more than the price of a pint of alcoholic drink
dearley1231
19 Nov 15#22
If they could provide the lorry load of Coke as well please.
tunrip
19 Nov 151#23
Surely if this is for designated drivers it would be better if the offer was half price rather than BOGOF?
GNKelly07
19 Nov 153#24
Yep - what on Earth is the point in socialising unless you get absolutely rat-faced, kick in a bus shelter then throw up in the cab home.
PhilMcCaverty1
19 Nov 15#25
Does it still count if you have a shot on the side then mix them away from the bar
RivalSon
19 Nov 15#27
Really good idea!
For those who don't do carbonated drinks, grab one of the concentrated diluting juice miniatures. Fits in your pocket, and you can just order water at the bar! You can even carry a few to give you a few options!
aerodeck
19 Nov 15#28
a pint of coke is almost as expensive as a pint of larger! I'll stick to squash..
effingandjeffing to aerodeck
2 Dec 15#51
no it's press to squash
Istanbul_Kop
19 Nov 15#29
The best idea would be if, you know, people just drink responsibly, and not drive after drinking. I mean, it can't be to hard can it? You shouldn't need to be rewarded for not putting the lives of others or yourself at risk.
loopylloyd
19 Nov 152#31
Should be all year round in my honest opinion. I went to a Flaming Grill recently and for a large lemonade and lime it was £3.75! More than a pint!
mike1212
19 Nov 15#33
Last christmas I decided i wasn't going to drink and spent a fortune. During the meal a pint of coke was £5 and after that i went on the becks blue which was more than normal becks!
"...an increased risk of developing Type 2 Diabetes, however, more research is needed to prove a causal link".
Correlation isn't causation and the article also stated that long term studies show that consuming sweeteners reduces calorific intake and thus promotes weight loss or maintenance. The study also had some limitations such as only asking participants annually to recall their consumption. There's also no biologically plausible reason for sweeteners to directly cause diabetes, particularly when some sweeteners aren't even digested.
A recent systematic review found that sweeteners do indeed reduce calorie intake and thus promote weight loss. A good write up of this is found on the Science-Based Medicine website.
ellietoo
19 Nov 15#38
I've seen one theory that the sweetness fools the brain into thinking you're eating sugar, and therefore your body reacts as if you had. Another theory is they don't satisfy sweet cravings so you eat more. Who knows if it's true, but one of those studies showed people who drink diet drinks tended to have a higher increase in bmi.
smellyonion
19 Nov 15#39
Still better off bringing a big bottle from the supermarket.
Bargainhuntersupreme
19 Nov 15#40
I drink water out because a medical condition means I can't have carbonated liquids. I don't pay for tap water, and I expect ice and lemon for free too. It would be nice if the offer included squash or fruit juice.
yrreb88
19 Nov 15#41
The article I linked to discusses those theories somewhat. I appreciate that there are studies that suggest otherwise, however it's worth mentioning that the BMI study you mentioned was an observational study using data that is over 30 years old. The review I linked to only looked at clinical trials and the evidence seems to consistantly show that sweeteners have positive benefits for weight management.
reviestand
20 Nov 151#42
A night of caffeine followed by going home and attempting to sleep.
You do? How do you expect the publican to make a living? I trust you bring your own glass, and refrain from sitting on any of his seats, using his heating and lighting, or anything else that costs him money.
FAMILYGUY
2 Dec 15#46
Yuck, now if they had a Pepsi Max truck :wink:
937666
2 Dec 151#48
effingandjeffing
2 Dec 15#49
:laughing: lovvvvve how she's named mrs bag
effingandjeffing
2 Dec 15#50
:laughing: in northern ireland they do pronounce it fruice juice
SteveM79
2 Dec 15#52
So they do
wozukSilencer
2 Dec 15#53
You just keep paying 5p I've got my bag for life.... :wink:
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Opening post
Designated Driver is a nationwide campaign that rewards drivers who choose not to drink during the festive season with ‘buy one, get one free’ on soft drinks - ideal for those who end up pulling the short straw and end up being taxi for the night.
To further help drive footfall into participating locations, a new online Designated Driver Pub Finder will go live on December 1 at www.holidaysarecoming.com/designateddriver so consumers can search for a venue near them.
http://barmagazine.co.uk/coca-cola-enterprises-to-extend-designated-driver-campaign/
Top comments
All comments (54)
I can see how this will work out well for CocaCola. If it stops idiots from drinking alcohol and driving home then it will be a good thing.
For those who don't do carbonated drinks, grab one of the concentrated diluting juice miniatures. Fits in your pocket, and you can just order water at the bar! You can even carry a few to give you a few options!
Ordering diet might not stop you ending up with diabetes
http://www.hotukdeals.com/deals/coca-cola-buy-one-get-one-free-for-designated-driver-campaign-2071350
Correlation isn't causation and the article also stated that long term studies show that consuming sweeteners reduces calorific intake and thus promotes weight loss or maintenance. The study also had some limitations such as only asking participants annually to recall their consumption. There's also no biologically plausible reason for sweeteners to directly cause diabetes, particularly when some sweeteners aren't even digested.
A recent systematic review found that sweeteners do indeed reduce calorie intake and thus promote weight loss. A good write up of this is found on the Science-Based Medicine website.