St John Ambulance, together with Tesco, has created the limited edition bodysuit for three- to six-month-old babies to educate new parents.
The launch comes after the charity found that 74% of mums and dads said that their baby not breathing is the first aid emergency they “fear most”.
In the survey of 2,000 parents, they also found only one in four knew what to do if their baby stopped breathing.
The babygrows will be available in Tesco stores on Thursday 13 October, with an optional donation going to St John Ambulance.
“We hope the worst will never happen but the babygrow, and our online video, shows parents what to do in a very clear and simple way,” said Sue Killen, CEO of St John Ambulance.
Source
Top comments
Rich44
10 Oct 169#6
Great idea but these should be in the Bounty packs too.
blondi1
10 Oct 165#4
Brilliant idea! They should give these out in hospital :smiley: x
jmb
10 Oct 165#1
What a brilliant idea, good find and good publicity for a very worthwhile freebie
kizzaleet
11 Oct 164#21
I hope everyone donates at least £3... I bet there will be some one who takes about 10 baby grows . "In selected stores on 13 October, we will be running first aid demonstrations and giving away these limited edition babygrows (while stocks last) – while helping to fundraise for St John Ambulance’s life saving work with a suggested donation of £3 per babygrow."
Latest comments (41)
LF7159
13 Oct 16#41
Not in my Stretford Manchester store. How do I find one?
Robj1
13 Oct 16#40
Not in Bidston Wirral either...
lucyferror
12 Oct 16#39
Bloody typical. Not in Grimsby **** hole store.
elphantasmo
11 Oct 16#22
It's a good idea, but does anyone know why they have chosen to go with 30:2 (compressions : breaths) rather than the Resus Council UK's guideline 15:2?
ziggycj to elphantasmo
11 Oct 16#23
They've gone with the adult CPR. Pretty sure for babies/children the breaths should be more frequent (15:2) due to their smaller lung capacity.
shareef to elphantasmo
11 Oct 161#26
No idea, but tbh it doesn't really matter. Any CPR is better than no CPR. First I thought maybe to avoid confusion as most people are aware of 30:2 but then again the national campaign for adult CPR advertised just continuous chest compressions for simplicity.
Jackisback12321 to elphantasmo
12 Oct 16#38
The 10th edition of the First Aid Manual uses 30:2 - I assume it's to maintain consistency with that?
Apogee00
12 Oct 16#37
LOL @ the multi
ykhan16
12 Oct 16#36
Such a great idea! But yes i agree with some of the other comments regarding training for parents. Even a helpful pamphlet in the bounty pack we're given would be extremely useful.
Bradleigh
11 Oct 16#35
This is a brilliant idea and hopefully will save lives
All parents should know basic first aid
RealBargainHunter
11 Oct 16#34
Cretin! yes this stuff is important. Please don't burden a child and become a parent or a midwife.
Elevation
11 Oct 16#33
Because being an over-populated country with way too many births mid-wives have enough to do already. But hey no let's just over-burden them even further - this stuff is important! They should also give first year baby care classes, run first year finance courses, advise on the best baby toys, make you a tea, fix your car, pick out a baby seat, choose your pram and run around finding you the best insurance deals as well. Honestly, the work shy layabouts.
yo11y
11 Oct 16#32
Brilliant! Well done St. John and Tesco.
Resonate
11 Oct 16#31
74% of mums and dads said that their baby not breathing is the first aid emergency they “fear most”.
So what do the other 26% fear lol? Its hard to top that one!
RealBargainHunter
11 Oct 16#30
Brilliant idea!
I've asked my midwife beforehand and also hospital nurse when my daughter was born why don't they show/teach parents how to perform cpr and they wasn't sure why not but thought it was a great idea and should be mandatory.
Thankfully never needed to perform cpr and we have a very healthy little girl but it really was a massive worry due to other complications at the time.
Although I believe it's most likely to do with lack of time and cost, but just as someone goes round offering photo packages at the hospital for £200+ surely they could have someone who can teach & provide cpr guidance too, at a cost even, as I would of paid there and then just for peace of mind to learn how to if needed.
mrB-boss
11 Oct 16#29
Awesome, will be really useful whenever required.
DeeDee2
11 Oct 161#28
Absolutley fantastic idea. A real shame its not in all branches (not one local to me has it) but for those who have a local store and know someone with a baby, its well worth it.
I think that all new parents should be taught this prior to becoming new parents, such an important thing to know.
hummybee
11 Oct 162#27
There is a suggested donation which goes towards St. John Ambulance funds - could the OP add this so people know that even though the babygrow is 'free' it would be great to raise money. There will always be those that don't bother.
Heat added. Great idea.
quinno1977
11 Oct 16#25
This is fantastic!!!
core
11 Oct 161#24
I afraid so. It's like saying that seatbelts will bring you horrible car crash or wearing a swim vest on a boat is asking for being eaten by a shark alive.
It's exact opposite, I think it's worth trying to overcome such thoughts.
kizzaleet
11 Oct 164#21
I hope everyone donates at least £3... I bet there will be some one who takes about 10 baby grows . "In selected stores on 13 October, we will be running first aid demonstrations and giving away these limited edition babygrows (while stocks last) – while helping to fundraise for St John Ambulance’s life saving work with a suggested donation of £3 per babygrow."
it was in the tesco magazine, septembers i think, i dont have it anymore though, i thought it was a bad thing to put your baby in, tempting fate kind of thing, but thats just me and my mind.
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Opening post
An exclusive and FREE babygrow designed to help teach parents how to give baby CPR is being launched by a leading charity.
https://www.tesco-baby.com/baby/get-free-limited-edition-st-john-ambulance-babygrow/
St John Ambulance, together with Tesco, has created the limited edition bodysuit for three- to six-month-old babies to educate new parents.
The launch comes after the charity found that 74% of mums and dads said that their baby not breathing is the first aid emergency they “fear most”.
In the survey of 2,000 parents, they also found only one in four knew what to do if their baby stopped breathing.
The babygrows will be available in Tesco stores on Thursday 13 October, with an optional donation going to St John Ambulance.
“We hope the worst will never happen but the babygrow, and our online video, shows parents what to do in a very clear and simple way,” said Sue Killen, CEO of St John Ambulance.
Source
Top comments
Latest comments (41)
All parents should know basic first aid
So what do the other 26% fear lol? Its hard to top that one!
I've asked my midwife beforehand and also hospital nurse when my daughter was born why don't they show/teach parents how to perform cpr and they wasn't sure why not but thought it was a great idea and should be mandatory.
Thankfully never needed to perform cpr and we have a very healthy little girl but it really was a massive worry due to other complications at the time.
Although I believe it's most likely to do with lack of time and cost, but just as someone goes round offering photo packages at the hospital for £200+ surely they could have someone who can teach & provide cpr guidance too, at a cost even, as I would of paid there and then just for peace of mind to learn how to if needed.
I think that all new parents should be taught this prior to becoming new parents, such an important thing to know.
Heat added. Great idea.
It's exact opposite, I think it's worth trying to overcome such thoughts.
https://www.sja.org.uk/sja/support-us/our-campaigns/baby-cpr-lesson.aspx
https://www.youtube.com/watch?v=mHsy4_nri-o
(and to the OP for passing it on)