4K UHD, Full Array LED BACKLIGHT SYSTEM WITH LOCAL DIMMING, XDR PRO, HDR = High Dynamic Range Compatible, X1 PROCESSOR, TRILUMINOS.
The Sony Bravia XE90 is a 4K HDR TV with brilliant High Dynamic Range picture and a beautifully slim aluminium bezel.
It also comes with the Android TV platform for all your favourite apps and online features.
The exceptional, true-to-life detail of 4K resolution and High Dynamic Range just got even better, thanks to our new 4K HDR Processor X1.
Whether you're watching a movie or a regular broadcast, the new and improved processor creates a reality that you can really feel - it's like watching the world through a window.
This realism is improved further by our Full Array LED Backlight system and Extended Dynamic Range Pro, delivering five times the contrast of our conventional LED TVs, while the Triluminos Display brings a much wider range of colours and hues to life, so you can enjoy exceptional picture quality, superb contrast and vibrant colours on screen.
With a slim profile and discreet aluminium bezel, this TV is designed to keep you focused firmly on the entertainment on-screen, while also complimenting your living space beautifully.
There's also a convenient cable management system, so don't need to worry about trailing cables anymore and the unique slate stand makes a subtle design statement of its own.
Enjoy a whole host of apps and exciting features now on the big screen, with Android TV. Chromecast built in lets you cast your favourite videos, photos and apps from your smartphone straight to the TV, while the intelligent Voice Search feature makes it easy to search the Internet or start watching that film you've been waiting for simply by talking into your Voice Remote.
Using Youview, the seven day scroll back TV guide brings together catch up TV across BBC iPlayer, ITV Player, 4oD and Demand. User interface may differ.
You'll also find hundreds of apps that have been specifically designed for the big screen in the Google Play Store.
Your smart TV just got a whole lot smarter.
The Sony BRAVIA XE90 delivers incredible contrast, colour and clarity in 4K HDR, plus the many features and benefits of Android TV, matched by an elegant design that will add style to any home.
Latest comments (26)
mobily
7 Oct 17#26
Latest on this deal. Co-op are now offering a free Soundbar worth £200!
mobily
5 Oct 17#25
I'm hoping it's decent. I've got an edge lit at the moment which has DSE, light bleed and other issues. We shall see if direct lit is better
Greentrunk
5 Oct 17#24
Yeah I'm just wondering if my expectations from Plasma to this will be left short? The picture I get on my plasma is awesome but always wary about newer picture tech.
Greentrunk
3 Oct 17#12
@mobily could you post in here your experiences with the set if thats ok. Really tempted by this. Thinking it might go lower before/after Xmas..
No, I'm saying that those complaints are strikingly similar to the crap that LCD salesmen used to say about plasmas, it's just a shame thay couldn't come up with something more original.
Masteryates
4 Oct 17#14
As this is getting near OLED money and not even 55", it's cold for me.
sion22 to Masteryates
4 Oct 17#16
There is no 49 inch oled and Its not like Oled is superior in everyday. its has problem with burn-in, image retention, banding, shorter life and low brightness level, HDR is better on LCD
ws007 to sion22
4 Oct 17#19
WOW! Blast from Plasma past those complaints, you forgot regasing :thinking:
sion22 to ws007
4 Oct 17#20
Are you saying they are not an issue for oled? If you go on avforums or something there is plenty of user reporting those problems.
Greentrunk
3 Oct 17#1
H E A T, keeping an eye on this badboy as my next step up from Plasma. Looks good from reviews, couple of negatives about the OS but I think that's livable. Hoping it's cheaper post Xmas
mobily to Greentrunk
3 Oct 17#3
I've taken the plunge, the OS gets the usual negative reviews, I just don't think android works well on a TV. The set will not receive Dolby Vision support if that's your thing and there are question marks over the ability of the YouTube and Netflix app to play 4K HDR content. I've asked the question and hopefully will receive a response.
The main selling point is the FALD which is very rare for a 49" TV and receives superb reviews for uniform lighting.
ws007 to Greentrunk
4 Oct 17#18
I doubt any LED TV is going to be an upgrade to a 2010/13 plasma, hold out for an OLED, that's what I'm doing
Masteryates
4 Oct 17#17
I agree there isn't a 49" OLED.
OLED has had some issues in its early days but my TV has none of the issues you mention. I've also got a 2009 Nokia N86 sitting in front of me that has an OLED screen. It too has no issues and looks like it did in 2009. On something like a phone, you'd expect burn in, but this is free. I'm not saying some sets do have issues, but if you buy OLED and have banding, just send it back.
LCD on the other hand will always have issues with poor black levels, pixels that respond too slowly and viewing angles.
thomps121
4 Oct 17#15
Great deal, does anyone have the link to where they got the code from? As John Lewis will not price match due to the following reason "Sadly, we are unable to consider the voucher code for a further £100 reduction as this code is not advertised on Co-op Electrical's website."
monkeymagik
3 Oct 17#13
fancy the 55 inch to go with my xbox one x so would appreciate peoples views
ctafield
3 Oct 17#9
Bought one of these a few months back. Wish I'd never bothered. Nice display, but that is where it ends. Pretty much everything else about the TV is buggy/unreliable.
mobily to ctafield
3 Oct 17#11
That doesn't sound good! If it's terrible I'll have to return.
mobily
3 Oct 17#10
I received free delivery... If it is £4 apologies
collectorcol
3 Oct 17#8
£1,073. Quidco isn't guaranteed and £4 delivery.
Disco.Dave
3 Oct 17#7
I have the older 8005. Remote unresponsive and telly is soooooo slow
![Fresh Breakfast Meat Box (Using code) @ Campbells Meat [Haggis / Lorne Sausage / Bacon / Black Pudding & More]](/images/topics/208684_1.jpg)
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Opening post
TV is £1,199 in all other outlet and receives excellent reviews online for it's full array back lighting and 10 bit panel.
electrical.coop.co.uk/tv-…bk/
4K UHD, Full Array LED BACKLIGHT SYSTEM WITH LOCAL DIMMING, XDR PRO, HDR = High Dynamic Range Compatible, X1 PROCESSOR, TRILUMINOS.
The Sony Bravia XE90 is a 4K HDR TV with brilliant High Dynamic Range picture and a beautifully slim aluminium bezel.
It also comes with the Android TV platform for all your favourite apps and online features.
The exceptional, true-to-life detail of 4K resolution and High Dynamic Range just got even better, thanks to our new 4K HDR Processor X1.
Whether you're watching a movie or a regular broadcast, the new and improved processor creates a reality that you can really feel - it's like watching the world through a window.
This realism is improved further by our Full Array LED Backlight system and Extended Dynamic Range Pro, delivering five times the contrast of our conventional LED TVs, while the Triluminos Display brings a much wider range of colours and hues to life, so you can enjoy exceptional picture quality, superb contrast and vibrant colours on screen.
With a slim profile and discreet aluminium bezel, this TV is designed to keep you focused firmly on the entertainment on-screen, while also complimenting your living space beautifully.
There's also a convenient cable management system, so don't need to worry about trailing cables anymore and the unique slate stand makes a subtle design statement of its own.
Enjoy a whole host of apps and exciting features now on the big screen, with Android TV. Chromecast built in lets you cast your favourite videos, photos and apps from your smartphone straight to the TV, while the intelligent Voice Search feature makes it easy to search the Internet or start watching that film you've been waiting for simply by talking into your Voice Remote.
Using Youview, the seven day scroll back TV guide brings together catch up TV across BBC iPlayer, ITV Player, 4oD and Demand. User interface may differ.
You'll also find hundreds of apps that have been specifically designed for the big screen in the Google Play Store.
Your smart TV just got a whole lot smarter.
The Sony BRAVIA XE90 delivers incredible contrast, colour and clarity in 4K HDR, plus the many features and benefits of Android TV, matched by an elegant design that will add style to any home.
Latest comments (26)
rtings.com/tv/…00e
I've taken the plunge, the OS gets the usual negative reviews, I just don't think android works well on a TV. The set will not receive Dolby Vision support if that's your thing and there are question marks over the ability of the YouTube and Netflix app to play 4K HDR content. I've asked the question and hopefully will receive a response.
The main selling point is the FALD which is very rare for a 49" TV and receives superb reviews for uniform lighting.
OLED has had some issues in its early days but my TV has none of the issues you mention. I've also got a 2009 Nokia N86 sitting in front of me that has an OLED screen. It too has no issues and looks like it did in 2009. On something like a phone, you'd expect burn in, but this is free. I'm not saying some sets do have issues, but if you buy OLED and have banding, just send it back.
LCD on the other hand will always have issues with poor black levels, pixels that respond too slowly and viewing angles.