Use code TVSAVE save 10% Packed full of exciting new technology, including HDR Plus and the world-class webOS 3.0 operating system, the LG 49UH770V is set to lead the field.

Super UHD with HDR Plus for stunning contrast levels
With their unique 'HDR Plus' technology, LG have pushed the abilities of 4K UHD resolution to the max. HDR (High Dynamic Range) Plus extends the range of colours for enhanced realism. It also delivers brighter whites and darker blacks, helping to give this TV stunning levels of contrast.

Dolby Vision for dramatic imaging
Dolby Vision optimises the HDR format to give quite simply the sharpest, most accurate images possible. Dolby vision-equipped TVs, like this LG, can decode both generic HDR content and content that's specifically been encoded in Dolby Vision - a leading format in Hollywood and cinemas. Dolby Vision also adjusts the picture to take full advantage of each display's characteristics and presents an optimized picture for each scene in specially mastered content.

SDR to HDR conversion - the best possible picture from Blu-ray
Another unique feature with LG's HDR Plus technology is the ability to convert SHD (Standard Dynamic Range) video to HDR for near-HDR quality from all your standard High Definition sources. This means that Blu-rays and other FHD content has greater realism, more depth and sharper detail than ever.

Superior sound thanks to Harmon Kardon
Developed in conjunction with AV and Hi-Fi experts Harman Kardon, this 49 inch TV's audio system offers a step-up from the average 'thin' flatscreen TV sound. ULTRA Surround is also standard and gives a more spacious and immersive sound. With a compatible LG soundbar you'll be able to take advantage of the Wireless Sound Sync for a wire-free connection between components.

The best smart interface is better than ever with webOS 3.0
Widely acclaimed as one of the best smart TV interfaces, LG's webOS 3.0 operating system is now better than ever. WebOS 3.0 uses superimposed icons, folders and side bars for clear and easy access to smart content without leaving the current screen image. New to webOS 3.0 is the ability for split screen viewing, letting you watch live TV and Blu-ray, for example, at the same time. Other new features include LG smart appliance control and access to the LG Music Player app playing through the TV's speaker system - even when it's turned off.

Freeview Play for catch-up TV
Freeview Play makes catch-up TV easy. Find programmes from BBC iPlayer, the ITV Hub, All4 and Demand 5 sitting alongside over 60TV Channels and up to 15 HD channels. Simply scroll back in your TV guide to watch shows you missed from the last 7 days. Just make sure your TV is connected to the internet and you're good to go.

New "Magic" tech
Linking in with the new webOS 3.0 system is a range of "Magic" features. These include Magic Zoom for screen magnification without loss of image quality. The Magic Mobile Connection lets you stream apps from your smartphone, straight to the TV, for seamless big screen entertainment. An updated Magic Remote will now also operate the power on your set-top box, giving effortless one-remote control of your TV.