Morrisons will start selling deformed avocados at a third of the average cost of normally-shaped ones as growing demand and reduced harvests from major producers has pushed up prices in recent weeks.
The supermarket said on Friday that it would start selling the misshapen and superficially blemished fruits for 39p each or £2.40 a kilogramme in the majority of its stores across the UK starting from 15 May until the end of the summer.
Morrisons claims that its offer is the cheapest on the UK market and compares to an average retail price of £1.05 apiece, which is up from 98p last year
Morrisons is sourcing its wonky avocados - Hass, Pinkerton and Fuerte varieties - from South Africa, where growers would benefit from reduced waste, increased crop yields and higher farm incomes.
Top comments
InTheKnow444
12 May 1717#14
Mis-shaped fruit and veg tastes exactly the same, it's a crime when farmers are forced to dump tonnes of the stuff
geebeegooner
12 May 1714#1
Deadly these in the wrong hands :laughing:
fiqqer
12 May 178#13
An avocado is an avocado irrespective of its shape, colour or belief. Bargain price. Heat added.
Hotmeal
12 May 176#5
RELEASE THE VEGANS
All comments (67)
geebeegooner
12 May 1714#1
Deadly these in the wrong hands :laughing:
jimmybo to geebeegooner
12 May 173#12
How true!
Quote: "This week, plastic surgeon Simon Eccles suggested that avocados should carry warning labels following a rise in the number of knife injuries from cutting into the fruit.
Mr Eccles, honorary secretary of the British Association of Plastic, Reconstructive and Aesthetic Plastic Surgeons, said he treated about four patients a week at Chelsea and Westminster Hospital for wounds caused by an avocado accident, with staff dubbing the injury avocado hand"
Tweenie2017 to geebeegooner
20 May 17#64
Haven't you seen all the new gadgets on the market now? Some really good ones. Apparently A&E see lots of people come in with Avocado related injuries same as when Corned Beef was popular in those oblong shaped cans with the rubbish key!!
chortle to geebeegooner
21 May 17#65
You've never faced a quince fiend.
snowflake75
12 May 17#2
I love avocados
fireman1
12 May 173#3
Avocados, the fad of 2015.
Wonky veg, the fad of 2016.
afroylnt to fireman1
12 May 172#8
Wonky labour policy, the fad of 2017?
snowflake75 to fireman1
12 May 171#21
don't you just love a good fad?
dark_shadow
12 May 174#4
Why put yourself through that when Aldi sells perfectly normal ones for 45p? Or if you buy the 4-pack ripe at home, it works out to even less!
dudea729 to dark_shadow
12 May 17#17
How much is the 4 pack at Aldi?
retrend to dark_shadow
13 May 17#34
They're not perfectly normal, they're all stringy and gross inside.
Hotmeal
12 May 176#5
RELEASE THE VEGANS
funkeymunkey to Hotmeal
12 May 172#6
johnthehuman
12 May 171#7
What shape are avocados supposed to be? Aren't they normally wonky?
tryptase
12 May 171#9
Aren't they a fruit?
reakt to tryptase
12 May 17#32
Yes, a single-seeded berry to be precise.
mhwu
12 May 171#10
Next thing you know well be eating staight bananas!
what is this world coming to? is it the start of the Brexit effect? :stuck_out_tongue:
brilly
12 May 173#11
deals gone a bit pear shaped
fiqqer
12 May 178#13
An avocado is an avocado irrespective of its shape, colour or belief. Bargain price. Heat added.
InTheKnow444
12 May 1717#14
Mis-shaped fruit and veg tastes exactly the same, it's a crime when farmers are forced to dump tonnes of the stuff
jat2474 to InTheKnow444
12 May 172#24
No one forces them to dump it, they could easily donate it to food banks or soup kitchens. The only reason they are able to dump it is because they over produce and only select the best to sell, the fact we are alive and are not starving to death proves this. As stated before there is a shortage of avocados at the moment so they are selling the one's that would previously not make the grade.
kjfrazer
12 May 171#15
Wonky avocado. Otherwise known as, an avocado.
teh.arn
12 May 17#16
Avacados are 45p @ Tesco, not sure where the £1.05 a piece comes from.
dark_shadow
12 May 17#18
£1.65 IIRC
PG9999
12 May 171#19
Fabulous deal
jkd
12 May 17#20
Tesco do frozen ones now too.
jimmybo
12 May 17#22
Or a good Fuerte (Avocado variety in this Morrisons deal)
mikegrath
12 May 17#23
free shvokado
Raydar81
12 May 17#25
Are these cheap because of their wonkyness?
GlentoranMark
12 May 17#26
49p non wonky medium sized Avocado's in Tesco's atm
qwerta369
12 May 17#27
Fad hag.
fireman1
12 May 171#28
Actually I think VR is the fad of 2017.
I can just imagine walking around my virtual avacado before I buy it, then chucking the headset in a drawer until 2018.
seaniboy
12 May 17#29
Well the last 7 years have doubled the debt, I'm all for a bit of progression the Tories of the last 7 years have been a fraud to what Tories stand for, at least Labour have gone back to their roots! Copying SNP policies lol
seaniboy
12 May 171#30
Wait till Brexit, there will be a food shortage every week even though it will cost more lol couldn't make it up!
drummerdickens
12 May 171#31
Avocados a fad? They're super healthy AND tasty for you. I'll have one of these sliced up with Salmon and eggs every day!
terrykbrown
13 May 17#33
They are not dumped, the demand domestically in South Africa is huge, anything that is not considered suitable for export is processed and used for either fresh guacamole or frozen product which is then exported for processing, usual bull **** PR from the supermarkets trying to convince the public they are doing the farmers a favour.
MakYe
13 May 17#35
What 's different between the good wonky avocados and the misshapen and superficially blemished one?
goldy12
13 May 171#36
I agree Media rubbish convincing people that that all this mis shaped/blemished produce goes to waste. In reality it is used and always has been in many other products such as soup/ ready meals/ smoothies/ juices etc., where shape and size is not important to the manufacturer Even if it's just used for animal feed , that then goes onto produce the meats and animal products we require, so still a valid use from our perspective .
Some supermarket Wonky fruit/veg is as good if not better than the normal variety and I often buy it, price is not a factor in my decision as the supermarkets are charging almost as much for the Wonky varieties as for standard
To me the Wonky fruit/ veg is just the rebranded Class 2 fruit/veg they used to sell many years ago which then became their economy brands and now called Wonky . Nothing new just marketing .
redbiro
13 May 17#37
Are these in season now, I know they come from abroad; When is the best time to get these when there's lots in the markets and also supermarkets ?
redbiro to redbiro
13 May 17#44
Anyone?
gibblesuk
13 May 175#38
as usual from Morrisons :neutral_face:
sarkymark1 to gibblesuk
13 May 171#48
Avocados from Colombia? Pablo Escobar has found a new route!
dealomatic to gibblesuk
15 May 17#62
The stone looks good :smirk:
charles.w
13 May 171#39
I saw Wonky Avocados supporting Happy Mondays in the late 80's.
stuarthanley
13 May 172#40
Morrison's fruit and veg is terrible. It all seems to have been frozen or stored incorrectly prior to sale.
gibblesuk to stuarthanley
13 May 17#42
unless you source through Prime Now - shocked at how good the quality is from Morrisons when ordering through Amazon; almost like a whole different stock/supply
Rebellion to stuarthanley
13 May 17#59
Would agree on the most part except their tomatoes from the Isle of Wight are much better than anything found in most supermarkets e.g tasteless toms grown & shipped over from Spain, Morocco, etc.
SamuraiJB
13 May 17#41
Don't buy these they are the Devil's Avocates
JumpMan1980
13 May 17#43
Agreed, force is the wrong word choice. However the consumer are to blame - Majority shunned local stores/ markets for supermarkets. Putting the power in their hands. What we eat, where we buy it and traditional family meals where everybody pitches in should be what we return to. Naturally, Mobile phones and fidget spinners are allowed at the table, I'm not insane! :man:
Betabet
13 May 17#45
Avocados are so good for you and the perfect lunch to go. I mash it up and spread inside a pitta bread.
liamf12
13 May 171#46
Just wait until the middle of next week before using them or you will have a long wait at your local hospital or doctors surgery, should you slip with the knife.
roguesspam
13 May 171#47
Sounds like its an excuse to sell even smaller avocados than the baby avocados that they usually try to pass off as avocados to ppl who probably wouldnt have even been able to tell what one was 2 years ago ;/ I miss proper spanish avocados rather than these israili/chillean pebbles ;/
And yeah, morrisons fresh section has always been poor, they have no idea what temp to keep things at.
sarkymark1
13 May 171#49
Avocado knife injuries in Chelsea and Westminster? Talk about a middle class hazard!
patrick_000
13 May 17#50
I'll be heading down there to buy some. Great to know they're not sourced from Israel too.
KentishLad
13 May 17#51
No way, those regular ones are dangerous enough. How are people going to cope cutting these at an angle
seaniboy
13 May 17#52
Probably because the Morrisons/Ocado home delivery partnership ?
seaniboy
13 May 171#53
Agree, but...
Factually most new homes in the last 30+ years are not built with dining rooms or space for such contraptions, it's all about TV dinners in house design. If the gov wanted to encourage eating well AND together from a mental aspect they would change the building regs to require a dining space of minimum proportions like a minimum bedroom measurement, the Dept of Health knows this as much as lower ceilings and less natural light with smaller windows is detrimental to mental health and outlook. But let's face facts easier to pass the buck to DWP, HMRC etc etc any other gov body to deal with outcomes out their budget (which they all fail to grasp comes out one budget - OUR tax).
Same as environmental impacts, we are building homes & businesses premises unsuitable and unsustainable en mass that are not improving people's lives and values.
Frankly why a retail parks should not provide co-op housing above retail premises for adult only households is a joke, we can't keep building out or poor design quality 'new' housing.
My apartment is new build 35 years ago, lounge is small (not as small as today's requirements) and I compensate by the fact I have a old wooden extendable table that sits lower than today's dining tables a few inches with my tv on one side with 3 chairs around the non walled sides, it also doubles as desk/PC, can extend if needed on the rare occasion.
I make the best of what I have got, which further to your other point we have a Tesco or a (expensive) greengrocer closer, there is no fruit and veg market anywhere close...Edinburgh is the closest, why local authorities don't convert some ground housing into shops in each 'housing estate' that farmers from within X a radius can sell direct to the public is beyond a joke - you could even have a notice board/twitter/Facebook where people share recipes based on stock for each 'farmers store'.
Successive U.K. Governments fail in general, leaving the EU won't help brits, the failures are within.
Psychic
13 May 17#54
Heat added but in your post you use "Deformed". I think mis-shaped is better.
People are right a lot of fruit and veg grow mis-shaped but you are conditioned to believe that only the perfectly shaped fruit and veg are the best quality.
seaniboy to Psychic
13 May 17#55
I think the ladies are more guilty!
:laughing:
ssc1
13 May 17#56
seems right for 39p wonky or not
gibblesuk
13 May 17#57
Very clever how then they gear the app content to Postcode/delivery address. We only ever see content from Morrisons when using the app. No Ocado delivery in our area sadly. I gather from the confirmation via the app our delivery comes from a center in Gateshead - some distance to us - at least 25 miles. Nonetheless, never ever had a poor fresh produce item delivered.
seaniboy
13 May 17#58
I assume they choose areas between them and the logistics are buying power too? Certainly as ex retail project management to keep costs down that's how you would do it. Ocado takes better off area deliveries and Morrisons everywhere else ? Certainly Ocado won't be delivering to the worse areas or have stores nearby.
Can anyone give me a lift to Morrisons? I drive but I don't avocado.
jeczap
16 May 17#63
I like Morrisons, but saw these last night - not good value for money, in my opinion. Much better value at Aldi/Lidl or local market. Also, they didn't look that 'wonky' to me......just poor value for the size of them.
hukduserr
28 May 17#66
is this still in store? if yes i will go to morrisons tomorrow
hukduserr
4 Jun 17#67
hi guys. i went to morrisons yesterday to look for these. to my disappointment, they were out of stock. left without option and did not want to go back without my avocados, i bought the normal loooking ones (four in a pack) priced at less than 1.70.
they were good and well cheap.
morrisons and tesco are now my two friendly go to shops for avocados.
Opening post
The supermarket said on Friday that it would start selling the misshapen and superficially blemished fruits for 39p each or £2.40 a kilogramme in the majority of its stores across the UK starting from 15 May until the end of the summer.
Morrisons claims that its offer is the cheapest on the UK market and compares to an average retail price of £1.05 apiece, which is up from 98p last year
Morrisons is sourcing its wonky avocados - Hass, Pinkerton and Fuerte varieties - from South Africa, where growers would benefit from reduced waste, increased crop yields and higher farm incomes.
Top comments
All comments (67)
Quote:
"This week, plastic surgeon Simon Eccles suggested that avocados should carry warning labels following a rise in the number of knife injuries from cutting into the fruit.
Mr Eccles, honorary secretary of the British Association of Plastic, Reconstructive and Aesthetic Plastic Surgeons, said he treated about four patients a week at Chelsea and Westminster Hospital for wounds caused by an avocado accident, with staff dubbing the injury avocado hand"
Wonky veg, the fad of 2016.
what is this world coming to? is it the start of the Brexit effect? :stuck_out_tongue:
I can just imagine walking around my virtual avacado before I buy it, then chucking the headset in a drawer until 2018.
Some supermarket Wonky fruit/veg is as good if not better than the normal variety and I often buy it, price is not a factor in my decision as the supermarkets are charging almost as much for the Wonky varieties as for standard
To me the Wonky fruit/ veg is just the rebranded Class 2 fruit/veg they used to sell many years ago which then became their economy brands and now called Wonky . Nothing new just marketing .
And yeah, morrisons fresh section has always been poor, they have no idea what temp to keep things at.
Factually most new homes in the last 30+ years are not built with dining rooms or space for such contraptions, it's all about TV dinners in house design. If the gov wanted to encourage eating well AND together from a mental aspect they would change the building regs to require a dining space of minimum proportions like a minimum bedroom measurement, the Dept of Health knows this as much as lower ceilings and less natural light with smaller windows is detrimental to mental health and outlook. But let's face facts easier to pass the buck to DWP, HMRC etc etc any other gov body to deal with outcomes out their budget (which they all fail to grasp comes out one budget - OUR tax).
Same as environmental impacts, we are building homes & businesses premises unsuitable and unsustainable en mass that are not improving people's lives and values.
Frankly why a retail parks should not provide co-op housing above retail premises for adult only households is a joke, we can't keep building out or poor design quality 'new' housing.
My apartment is new build 35 years ago, lounge is small (not as small as today's requirements) and I compensate by the fact I have a old wooden extendable table that sits lower than today's dining tables a few inches with my tv on one side with 3 chairs around the non walled sides, it also doubles as desk/PC, can extend if needed on the rare occasion.
I make the best of what I have got, which further to your other point we have a Tesco or a (expensive) greengrocer closer, there is no fruit and veg market anywhere close...Edinburgh is the closest, why local authorities don't convert some ground housing into shops in each 'housing estate' that farmers from within X a radius can sell direct to the public is beyond a joke - you could even have a notice board/twitter/Facebook where people share recipes based on stock for each 'farmers store'.
Successive U.K. Governments fail in general, leaving the EU won't help brits, the failures are within.
People are right a lot of fruit and veg grow mis-shaped but you are conditioned to believe that only the perfectly shaped fruit and veg are the best quality.
:laughing:
My nearest Waitrose (let alone Ocado) is Comely Bank Edinburgh, the Morrisons store checker does not even work lol https://groceries.morrisons.com/webshop/getStaticContent.do?siteId=612&dnr=y&site=desktop
they were good and well cheap.
morrisons and tesco are now my two friendly go to shops for avocados.