I always see it on offer for £1 at Tesco and Co-Op. You're obviously not looking very hard.

It would be like posting that 2L bottles of Pepsi are 'on offer' for £1. They are all the time, there's no point.

Next time I see it, I'm taking a photo!

I haven't seen it for a £1 anywhere.

Not since Steve Cram endorsed it in the 80s perhaps

So much sugar, but very tasty! I remember thinking it was a healthy breakfast when I was growing up. The power of marketing...

Well it's been that way for at least a year!

http://www.hotukdeals.com/deals/kellogg-s-multi-grain-start-375g-ocado-was-2-79-now-3-for-5-00-ocado-2397977

I went in today though and there's none on the shelf ;_;

Post is from 14 months ago and was 3 for £5 (£1.66 per box), current Ocado price (online) states an offer of 2 for £4 (£2 per box). Both offers still more expensive than this B&M deal and not £1 all the time like stated earlier. But if you could post next time you see them for £1 that would be greatly appreciated as i never seem to find it for that price. Thanks in advance

I was really referring to my year old comment as evidence that I'm not some kind of lunatic...

Ah right with you. I'll have to check my local co-op next time i'm passing

Wtf I thought this was a myth or some forgotten foodstuff from my childhood

Im in

I buy this often at full RRP from asda/Tesco. I've never had the fortune of paying a quid for it. Good price OP.

never at this low a price: bought 8 boxes the other day.

ahhh i would always make sure i was first to open the the Kellogs variety packs when i was younger just to nab this

Aldi have started doing a cereal similar to start, marketed as a protein cereal

My kids love this. Tried the ALDI one, but it's not quite good enough for them. As for Start being regularly £1. I'm not sure I've ever seen it that cheap. It's never in the discount shops and as mentioned above the best deals seem to be the 3 for 2 or £6 ones.

My kids love this. Tried the ALDI one, but it's not quite good enough for them. As for Start being regularly £1. I'm not sure I've ever seen it that cheap. It's never in the discount shops and as mentioned above the best deals seem to be the 3 for 2 or £6 ones.