HTC never really seemed to crack marketing in the same way Apple and Samsung did.

Firstly, as you say, it's rare that you ever see an actual advert for an HTC device (certainly in the UK), so consumers forget that HTC even exist.

Secondly, by constantly faffing about with the naming scheme of their flagship devices (Desire HD, Sensation, One X, One M7, One M8, One M9, 10...), rather than having something easy to understand and remember (Galaxy S, S2, S3, S4, S5...etc) consumers are left not only forgetting that HTC exist, but not really understanding which HTC phone is best and which one is the direct competitor to the latest Galaxy S or iPhone.

Generally there's little wrong with the HTC's flagship products and they compare quite well to the market leaders, the problem lies with their terrible marketing strategies (or apparent total lack thereof) and the resulting consumer apathy towards the HTC brand.

Until it starts to bootloop!

https://9to5google.com/2017/04/10/class-action-suit-against-lg-over-bootloop-issues-expanded-to-include-nexus-5x-g5-v20/

I'm still rocking my HTC one m8, nearly 3 years old now and still going strong , best smartphone I've ever owned, battery life is still holding up , camera is awful , but these front facing speakers and the build quality <3

I've heard the last few HTC phones haven't been so good so I'd read some reviews on this before you take a punt

Gonna treat myself to a new phone this year , gonna keep my eye out for the Pixel 2 as I fancy a pure Google experience , either that or a one plus

Owned Samsung s2 many moons ago and also loved that phone but these new Samsung's don't really interest me

Hardware is better on the S7 Edge bar the DAC. However the amount of bloatware on a Samsung phone means resetting it every 3 months and constantly being harassed. I owned and Edge but sold it. Buy this or the OnePlus 3T or iPhone. Hardware is nothing without software. HTC listened to their customers and this runs near stock android with most apps being google defaults. It even has some extra cool features like AirPlay. Shame it isn't waterproof. I've used many different versions of android and the only ones apart from stock worth it are the OnePlus variety or this phone.

Son of a ****. Just bought used albeit 'like new' condition from eBay yesterday. Granted I 'only' paid £320, but I probably would have paid this here full price for a brand spanking new phone. Let's see...

Edit: just seen this here phone is the silver colour version only. Makes me slightly less annoyed as black was a must for me.

A lot of people have been waiting for it to hit this price. Hot.

If your after this phone its a good price and therefore HOT.

Personally, I'd still take the 3T.

Great price for a great phone
Heat

Torn between this and graded S7 edge

This or a OnePlus 3T for the same price would be a genuinely difficult decision...

I think the OP3T would still edge it for me for the bigger screen and extra storage, but it's damn close.

Lg g5 is better phone

Glacier silver HTC 10 should have a white front, not a black one, FYI.

Whats the battery life like ?

I hear that HTC 10 has very good audio stage - does anyone know what DAC it uses?

Personally, I've switched to using Sony MRD-1000X as my daily drivers, so it's now academic as the decoding is happening in the headphones with the apt-X bluetooth signal, but I'm still intrigued as to what HTC have done with the audio stage that has granted it such a strong reputation.

Should I get this or galaxy s7 at £430?

Easy solution is to install custom firmware without bloatware. Best of both worlds!

Im considering the Honor 8 Pro but its a little more expensive than this.

Any particular reason why? If u have one could u let me know whats the cameras like on this?

Still quite a bit of money for a phone a year old. Plus the photo on Sainsbury's website is not correct. The Glacier Silver has a white front. This has a black front, so it's a little misleading.

Camera is excellent since the nougat update, on a par with S7 but not as quick to open. Battery life gives me 5hrs 30 mins screen on time with heavy usage over 16 hrs . Can't recommend it enough, premium build , excellent software that doesn't slow over time and fantastic sound.

Premium build yes, BUT I've had mine almost a year and the power button is already broken (and this is with fairly light use, given that I unlock the device with the fingerprint reader).

Thanks pirate1. I think I'll go for the htc then.

Tesco outlet on ebay but only 3 left the last time I checked

As commented previously, this looks/sounds a lovely handset, so much so I've one incoming via eBay, HOWEVER...

After reading more up on it since, I can't help but feel I've picked the wrong handset for myself. Wish I had spent that bit more and opted for the Google Pixel instead. Anybody up for a swap?

^ What do you think is wrong with this, that the Pixel offers better value?

Also, the Pixel is quite a bit more expensive.

Do HTC still exist? Hardly see any advertisements from them lol

They use to rule back HTC One M7/Mini era. Now HTC is hardly mentioned or heard of lol

my one is working no issues

Until it happens. And if it's out of warranty. Then you're in tears.

Like both me and my wife and millions others. LG left a very sour taste in my mouth as LG G4 was honestly one of the best phones I've ever owned.

i had a choice between this a pixel but discounted it due to price & can't get a 128Gb one
(i had some time with a 10 & wasn't sure about it for £479)

in the end I took risk & bought a S7 it's Slimer lighter & more pocket friendly (coming from a Z3 this was my biggest requirement)

although the price difference between them now I'd have to consider HTC 10 :smirk:

Many times unless the manufacturer releases an ASOP ROM/unlocks the bootloader/releases drivers for the hardware you lose functions or they work far less well (often the cameraand fingerprint scanner). There are exceptions. I have a HTC M8 with a GPE ROM on it that is perfect. Plus you are asking someone to do more technical work then many can do.

Don't use his reviews as guides. Mr Mobile is a much better benchmark of real reviews. This has actually reviewed very well. The speaker config on this is still good as has a front facing speaker and sub system. Agreed maybe not as good as M8 but better then 95% of other phones.

HTC never really seemed to crack marketing in the same way Apple and Samsung did.

Firstly, as you say, it's rare that you ever see an actual advert for an HTC device (certainly in the UK), so consumers forget that HTC even exist.

Secondly, by constantly faffing about with the naming scheme of their flagship devices (Desire HD, Sensation, One X, One M7, One M8, One M9, 10...), rather than having something easy to understand and remember (Galaxy S, S2, S3, S4, S5...etc) consumers are left not only forgetting that HTC exist, but not really understanding which HTC phone is best and which one is the direct competitor to the latest Galaxy S or iPhone.

Generally there's little wrong with the HTC's flagship products and they compare quite well to the market leaders, the problem lies with their terrible marketing strategies (or apparent total lack thereof) and the resulting consumer apathy towards the HTC brand.

HTC 10 can stuck on bootloop too:

https://forum.xda-developers.com/htc-10/help/htc-10-randomly-restarts-stuck-bootloop-t3376411
http://forums.androidcentral.com/htc-10/772044-htc-10-stuck-bootloop-after-restart.html
https://androidforums.com/threads/htc-10-stuck-in-bootloop-after-restarted.1123427/

there's more, just google it.

I used to have LG G4 and I'm proud owner of LG G5. Never had any issue with them. If you'll start looking you'll find almost every single flagship phone made in 2015/2016 is having this kind of issues. Of course, LG G4 was really widespread.

I'm still rocking my HTC one m8, nearly 3 years old now and still going strong , best smartphone I've ever owned, battery life is still holding up , camera is awful , but these front facing speakers and the build quality <3

I've heard the last few HTC phones haven't been so good so I'd read some reviews on this before you take a punt

Gonna treat myself to a new phone this year , gonna keep my eye out for the Pixel 2 as I fancy a pure Google experience , either that or a one plus

Owned Samsung s2 many moons ago and also loved that phone but these new Samsung's don't really interest me

https://youtu.be/nX1OY8syaJQ

A realy review of this phone from a week ago. BTW I use an iPhone 7+ so have no bias to HTC or android. I love both iOS and android for different reasons but this is a good deal for a well balanced phone.

If I hadn't just gone for the Moto Z deal at £300 I'd have probably had this. Enjoying the Moto Z though to be fair.

Ah, was about to order then noticed they don't do front facing speakers anymore. On my m8 they made it.

Hot deal though.

I've had my S7 Edge for nearly a year and never had to reset it. I had no trouble disabling any bloatware and notifications. I only get notifications for things I want like emails, SMS, calls etc. Each to their own though. :smiley:

Heat for a good price on a good phone still, especially for audiophiles.

If you are used to stock android or iOS you would have! Check out all the reviewers doing 6 month to 1 years reviews. They all say the same as me and it has even put some of them off the S8 (they mention it in their reviews and yes my was the Samsung chip variety). My Nexus 6 runs better then my S7 Edge (in fact it has got better with the last two android version with Doze etc). Any person who has run a Sasmung phone after using stock or very lightly tweaked android vs Samsung bloatware would be saying the same. There are some things you just can't disable if you are using the apps like S health.

Not read all the comments on here, so sorry if this has already been discussed. I have the 10 and it is a brilliant phone, but I am gutted they messed around with the speakers. There was no need. These do not go very loud at all, the front facing ones were incredible for volume and sound quality. These sound great but lack volume. It is certainly a higher than average phone though. Both cameras are superb.

LG extended the warranty to 2 years on the G4 due to the bootloop issues. They fixed mine a couple months ago, only took a week and the service was excellent

That's better than my SOT, only been using for about 4 days but yesterday it was off charge for about 18 hours and my SOT was about 2.45
Today took phone off charge at 6 am, SOT of 35 minutes and a bit of music and I'm on 71% atm.
I imagine right off charge I might get 3.5 to 4 hours

Ordered thanks for helping me save!

Sadly mine was from eglobal central goons. Hopefully my wife's phone will be fixed not sure about mine but what happens after 2 years? Completely unacceptable either way.

If you want 10+ hours of SoT get a Lenovo P2. 4 months in to mine, excellent.

Honor 8 pro looks better

I owned the S6 and I own the S7 Edge and bloatware on both was minimal so would you mind explaining what this bloatware is? Samsung has cut down on it drastically after the S5.
Most pre-installed apps can be uninstalled anyway. I find some of the GApps bloatware but they come preinstalled on Andoid phones and I have to keep them!

Never needed to reset any of them. Maybe it's how you use the phone that makes a difference.

Mines been dispatched, but just noticed now out of stock,

Why are these still so expensive? Great phone, but over a year old.

Not that its very relevant for the UK with import taxes, but grey imports from HK are <£300

Best phone of 2016 so hot from me. Likely as the HTC 11 is due out on the 16th.

OOS

And the LG G3 had the same. There's no manufacturer anywhere near the bootloop issues LG have had which is cutting because I lived the phones, will never get another now after basically losing 2 phones to the problem

I've got the m8 too, its a brilliant phone. Think m9 is a miss, but heard good things about 10. I'm waiting for Nokia 8/10 or next Oneplus.

TOOOOOOOO LATE Oos

Ah. If you've had a S5 onwards then you wouldn't notice the difference.

£399 is too much for this phone. Superb DAC and SD820, that's about it. OnePlus 3t, Moto Z, Axon 7 and Huawei Note 8 are all better and cheaper.

Can you tell me what SOT is ?

Thanks

SOT = screen on time, you can check this in your battery / power settings, it's the main benchmark for your device's battery Vs efficiency, most flagships will be worse than mid level device's due to thinness and/or powerful chipsets.
Moto Z Vs Moto Z Play are very good examples of this.

although restricted from using banking apps maybe not as secure..?

My friend won't spot going on about this phone as he really wants it heat added :sunglasses:

New HTC out imminently (was going to be called ocean which was a good name but now HTC 11 U?). So prices will drop for this everywhere...

http://www.pocket-lint.com/news/139054-htc-u-11-ocean-what-s-the-story-on-htc-s-next-flagship

The S7 Edge was 450 brand new from amazon warehouse last week... nearly went for that but decided to wait for prices to drop.

HTC 10 used - like new - in original packaging - £398 from amazon warehouse:

https://www.amazon.co.uk/gp/offer-listing/B01DO2NGI8/ref=dp_olp_used?ie=UTF8&condition=used&m=A2OAJ7377F756P

I'm not saying you're wrong, just that my experience differs from yours. I've had a nexus phone and used custom ROMs on various phones so I'm familiar with stock android.

S Health is easy enough to disable in the application manager, but can't say I noticed any difference before and after disabling it. I must admit that I find it odd that anyone would complain about bloatware when they are using bloatware though. :smiley: Disable S Health and then make comparisons with stock android, but don't complain about a phone because of a pre-installed app that can easily be turned off.

My S7 edge runs great, doesn't harass me and hasn't needed a reset. Don't get me wrong I'm no fan of bloatware, but if you have the option of disabling and silencing it then I don't think it's a big problem, especially when you have a micro SD card to expand storage if you're worried about the space it uses. I avoided the S6 for the lack of expandable storage and the Nexus phone was my biggest regret for this same reason. I ended up giving it to my wife lol.

mine took 1 day to fix. Collected on a Wednesday and returned to me fixed Friday morning!