you need to take a sharp knife to the store, rip open the plastic & smell the meat

if it smells fresh, it's fine

if it smells foul, it's chicken

don't stab anybody on the way out

Do you think that all the "fresh" British lamb was killed the day before it was delivered to the supermarket? Meat is usually aged before sale - sometimes for several weeks!

To summarise...
Most NZ lamb shipped to the UK is frozen. It is kept in the freezer cabinets and is described a "frozen"

A lot of NZ lamb is shipped as "chilled", which means it has been transported at a temperature that is not quite cold enough to freeze it. This is described as "fresh" because it has never been frozen.

Some NZ lamb is air freighted, if the supermarkets are getting desperate and don't mind losing money on meat to get people into the stores to buy the profitable merchandise.

This is from an NZ report:
"Major supermarket chains in the UK have indicated they will be taking a step back from promoting chilled lamb this Christmas as they are unwilling to absorb the same losses generated in previous seasons, according to the report.

The lower prices mean it won't be economic for many meat processors to air freight lamb meat to the UK, resulting in a narrower production window and ensuring there will be very few new seasons lambs ready in time to make the slaughter window for sea freight, it said."

Please stop lying. There's no way a leg of lamb will stay fresh all the way from New Zealand to the UK without being frozen.

You do have a valid point there.

Out of 30 test matches between Ireland and NZ, Ireland have won once, NZ 28 times (+ 1 draw).

At this time of the year, the British lamb sold by supermarkets will have been fattened on grain. NZ lamb is grass fed. I would prefer the grass fed stuff myself. :smiley: British lamb from specific localities will be better but you're not going to find them in the supermarkets!

I think it's still on... just seen their site, and it mentions the deal... http://groceries.iceland.co.uk/event/easter?utm_source=iceland.co.uk&utm_medium=website&utm_content=carousel1 says "The Butcher’s Market Whole Leg Of Lamb 1.8Kg
£7.11
was £8.97
£6.41 per 1 kg"

Anyone know if this is still the price, it says its day 1 of 5..... we're now technically on day 2, but it shows this price on the website. Gonna try to get to the store in the next couple of hours.

It is chilled NOT frozen. What part of those words don't you understand?

I'd still rather have a fresh leg of lamb than a frozen one, so I'm voting cold on this deal.

People are really arguing about fresh or frozen for £4 meat?
All jokes aside, if it bothers you that much, visit your favorite butcher and pay double or more.

Halal

Lol nope, Ireland are the better rugby team :smiley: and better lambs, catching them is tricky tho with butter fingers :wink:

These legs are fresh alright. I just went to pick some up. And they ran off

​https://www.google.co.uk/url?sa=t&source=web&rct=j&url=https://farmersweekly.co.nz/section/beef/view/lamb-price-lift-temporary-report&ved=0ahUKEwim5pTd0ZrTAhUKfRoKHVISBDUQFghLMAU&usg=AFQjCNFBSIcG5G6gdl3ZgCMBk0vkBUPIpg&sig2=mowocYLCKNH0o_qpS4bwgg

NZ lamb IS flown to the UK (as well as by sea) and air freight does cost a ton, but some supermarkets are prepared to take the loss to get people into the store.

Wrong - it has not been frozen.

Wrong !

Cooking instructions on the item on their website are 'From chilled after defrosting' and storage instructions state 'keep frozen'. Also the item in the link has this as British and not from New Zealand. It's the only whole leg of Lamb that shows up in a search on the Iceland website.

That's why they're currently having an advertising campaign on radio, telling people the difference between 'best before' and 'use before' - because lots of people are stupid :smiley: If you're an adult and don't know the difference already - probably won't understand the advert!

IT does NOT freeze! It would be like trying to freeze salt and water at 0 degrees! That's why salt on the roads stops ice forming!

Freezing point is at 0C. So it is transported in frozen conditions, they call it cryo-vac/TDK and its unloaded/load in the frozen section of the RDC (regional distribution centre).The description "fresh" is right on the line that has been manipulated in favour of the supermarkets. Either way, great product great price so who really cares?

Yes, because meat does not freeze at that temperature, as it isn't pure water! In fact if it does freeze at temperatures only slightly below 0deg C, it RUINS the texture, fast freezing at -18 and much lower is essential to minimise the crystal formation that occurs and minimise the damage.
The vacuum packing extends the keeping period, and to som extent the enzymes in the meat d tenderise it, although I find it gets a bit "gamey" if kept for too long this way.

Here's the info you need: http://www.mia.co.nz/docs/publications/mia_chilled_lamb_f_web.pdf

you need to take a sharp knife to the store, rip open the plastic & smell the meat

if it smells fresh, it's fine

if it smells foul, it's chicken

don't stab anybody on the way out

LOL

Air freight costs a tonne. Mass produced meat still comes via ship. This has been frozen 100%, I worked in a supermarket food logistics centre for a while and it comes in large TDK boxes at -2C. Still nothing wrong with that @£4kilo its a bloody bargain!

It's definetley fresh and not been frozen! In iceland they always sell chicken, mince, pork chops, all sorts of things that they sell from the fridges not the freezers!!

In the days when the only way of transporting meat from NZ to the UK was by ship, it was all frozen. Nowadays, they have flying machines that can be used to transport chilled meat halfway round the world in a day or so....

Also, NZ lambs eat grass, whereas, at this time of the year, British lambs will have been fed on grain based processed animal feed. I suspect the NZ lamb will taste nicer....

NZ also has a better rugby team....

The Lamb is 'FRESH' it has NEVER' been frozen. It is brought to us 'CHILLED', above freezing so therefore is classed as FRESH !!

I bought one this morning and it was good quality FRESH lamb (NZ). I also bought one from the Aldi next door and it wasn't a patch on the Iceland lamb. The Aldi one was British, but will be 'old season' and probably classed as Hogget. None of them had any fat on them and the vacuum bag was full of water for which you are paying £3.75 per kg. The NZ lamb had a nice cover of fat and was 'dry' in the bag. Pity they didn't have two left or I would have taken the Aldi one back.

heat given. Just received email from Iceland about this offer.

This is sold in the fridges, its not frozen. Perhaps deliberately defrosted? However I believe that NZ lamb is transported at near freezing temperatures rather than actually frozen? Regardless, when you buy it you can poke it and it squishes a little, its stored next to the allegedly fresh chicken and the possibly fresh beef in the fridges.

It has NOT been frozen at any stage.

No I am not stupid, but you seem to be hard of understanding. Some New Zealand lamb is imported Frozen, some is imported NOT frozen. This is imported NOT FROZEN. If you can't understand that, go and bother someone else.

Jokes aside. Some people genuinely thing frozen food is fresh.
Due to the likes of birds eyes and their clever marketing.

Hot fresh made up frozen cold jargon :confused:

Scientifically - as soon as you have frozen food some cells expand, burst and die.
Living matter is made entirely of cells. We eat the cells to gain nutrients.

As soon as u freeze u begin to lose cells in large quantities and it's no longer fresh.
Lose more and it goes off.

Simple GCSE science.

I know but thought I would wind up prash_2k lol.

No wonder we have an obesity crisis in the U.K. adults don't know what fresh means.

Here it is from the dictionary.

Noun. 1. fresh food - food that is not preserved by canning or dehydration or freezing or smoking. fresh foods. solid food, food - any solid substance (as opposed to liquid) that is used as a source of nourishment; "food and drink"

Look its fresh - killed in New Zealand , frozen for the ship journey , then defrosted on the sunny shores of England , then sold as fresh
Therefore its fresh, as been fresh twice and only frozen once :stuck_out_tongue:

Aldi £3.75 a kilo, fresh.

Omg?!? Honestly are you stupid!!

If it's frozen it CANNOT be

New Zealand lamb (whoever it is that is selling it) comes in to the country fresh (vacuum packed) as well as frozen.

this is fresh, its also very nice meat I had one for dinner yesterday

Hi does anyone know if this is fresh or frozen?

No they don't. They sell jars of stuff too. Anything you need for your doomsday bunker.

But frozen is not fresh and at £3.95/kg and the fact it's from Newzeland and Samani post means it's frozen.

Therefore not fresh.

It's frozen; if it's "fresh", someone left it out of the freezer in the shop :smiley:

From description:

Product Information
Storage
Keep Frozen

Can't be fresh if it's frozen...?

It's fresh. A good deal compared to other supermarkets.

http://groceries.iceland.co.uk/the-butchers-market-whole-leg-of-lamb-1-8kg/p/67655