2p off - Hardly a war, more a minor disagreement..

I can only guess you drove up very steep hills to get there on tesco fuel & free wheeled all the way back down on shell fuel.

meh they will take a penny off for a few days & then put it back on, followed by another penny a few days later.

No he forgot to mention the extra mpg was due to the fact he was on the back of an AA lorry after putting in the wrong fuel at Shell

£114 per litre..? Jesus!

diesel is currently 115.7 at Asda

£122.9 at Sainsburys near me - will be doing 800 miles this week so this helps.

forget putting cheap nasty fuel in brand names all the way

i got about 10-15 mpg more using shell fuel then i did Tesco and shell are just about to launch their new fuel which will help even more towards mpg

Considering asda have no loyalty schemes, they can fund this 2p reduction. This dose mean war against morrisons which is its main competitor in fuel pricing.

118.7p for diesel at my Asda.

Morrisons are copying and Tesco is rumoured to be following too - source HERE

meh they will take a penny off for a few days & then put it back on, followed by another penny a few days later.

2p off - Hardly a war, more a minor disagreement..

No he forgot to mention the extra mpg was due to the fact he was on the back of an AA lorry after putting in the wrong fuel at Shell

Well done ASDA again!!!!

​Way to go!!

Part of the problem is the amount we use. Fair enough OPEC use production, but we drive inefficiently and tend to fill our tanks up (increasing weight and reducing supply).

Fill less, use less.

sorry cold... fuel price in uk is set by big players and because we have to buy it they can get away with it

Both stores have been £1.15.7 unleaded for a few weeks localy.

diesel has been 116.7 at our local Morrisons for weeks

Awesome!

Or you can get 12p per litre via a sainsbury voucher. Spend £60 in store and get another voucher for the discount

Someone's not good with numbers

Good news all round as it means that Costco will reduce their price also. They are closer to me than Asda or Sainsburys. Membership pays for itself when used every week.

Lol

Too late, i filled my tank yesterday.. :-(

Stop being an idiot look at the physics I.e. Difference in grade of fuel.

I mix fuel but clearly aware I get about 50 miles more on branded non premium diesel, and upto 100 miles on premium diesel (150 extra miles if motorway driving) per tank. Cost is not everything! I always use supermarket diesel if doing short trip only, this is based on science and basic maths

Physics huh? You just failed your chemistry exam.
I have used premium grade fuel & found it give very little mileage to my usual driving habits (though it is probably better for wear & tear on the engine). BP normal grade stuff, actually gave me 4mpg less than Tesco. Its each to their own though, but Tesco gives me clubcard points & clubcard points give me airmiles, So Tesco fuel gets me further!

so it's still gone up by 2p since I last filled up.

Where's the physics? Where's the evidence? Where's the science to back up your claim?

Don't think it's worth the extra drive to these places just to save a few pennies but great for everyone who lives close to one. Heat added

Wow i can book a holiday .

I always use asda fuel as it is generally the cheapest average 55mpg in a fairly large diesel estate car, if I use a premium fuel as some of you are calling it makes no difference. fuel economy is more to do with how you drive the vehicle.

Why how long are you expecting that tank to last :confused:

hardly a war it's 2p

​no i used to drive a fiesta St and it benefited my car

Operate on me/Taylor1981: You're dreaming! 15mpg more using Shell? If the difference was that much then it would more than cover the extra fuel cost in a pence per mile comparison. 50mpg instead of 35mpg, 60mpg instead of 45mpg etc - upwards of 25% more fuel efficiency for 7-8% extra cost over supermarket fuel...everyone would be buying Shell and nothing else.

Differences are marginal in mpg, and "premium" Shell V-power diesel is actually 8% less calorific than regular diesel as it is partially synthesised from natural gas, giving a lower average carbon chain length than regular diesel. The Cetane number isn't particularly impressive either. More additives can help clean up dirty injectors over time, but the fuel system would have to be filthy and seriously clogged for these additive to give significant improvements upon cleanup.

I used Shell V-power Diesel for the first few tanks in my (then) new MK7 Golf GTD and the car felt lethargic with poor mpg. As soon as I switched to normal diesel, the car's response was much improved, as was the mpg.

Premium petrol (higher octane number) can give significant benefits when put in a car set up to take advantage of a higher compression ratio (and will give no noticeable gains in a car set up for RON95), but premium diesel is all about detergent additives. Save your 12p a litre for premium diesel and add Millers to your diesel at the equivalent cost of 1.2p per litre if you buy a 5L can for £60 - it will up your Cetane number and keep the fuel system clean.

I have tried Shell V-power and Tesco Momentum (both RON99 premium petrol) in my Golf R and the Momentum is equal to the Shell in mpg, power and response, at 14p less per litre.

Plenty of science in there for you...from an actual scientist.

Cheaper at Costco

All base fuel is exactly the same only the additive packages vary, i sometimes fill up at BP and sometimes at ASDA as both are local and I've never had difference in mpg or any problem with any car i've ever owned that could be fuel related.. i'm skeptical of the "supermarket fuel is rubbish" argument i'd like to see a proper study with some categoric evidence

That's quite expensive

Anyone else notice Sainsburys have given up being competitive?

£1.23 a litre for Diesel.

Sainsburys in Mansfield have the dearest fuel in the town. They know people will still fill up there if they get shafted on cost...

Hopefully Costco will also reduce their prices from the current £1.12.9 for petrol to £1.10.9.

If you re-read my comments, it is clear I don't think supermarket fuel is rubbish -problem with categorical evidence is that supermarkets use a variety of different grades and mixes (sometimes it is better but it is pot luck) unlike brands that have a stricter quality control, that is evidence which is widely available if you look for it (but as it is in several places and will take time, you can do a search and read it yourself that way you cannot question the validity too). There is no such thing as a base fuel, the chemical process that 'creates' fuel dictates that (chemistry -its a fraction which is used, a good explanation is leaded and unleaded petrol they have different RON which is essentially a grade regardless of additives.The physics is the application of the grade and how you get the miles with various factors and driving condition, hence also an average for motorway driving).

This thread is about a good deal, which is hot. My reply was to someone whom was trolling another (everyone can have an opinion), which was not nice and failed to see the point of the person's thread.

​agreed, how people fall for this s***. the supply chain all ties back to same suppliers and fuel mix!!

Is this nationwide? Sainsburys was 117.9 locally today.

Exactly - Asda now vary their fuel pricing around the country (just like all other brands). Morrisons has been cheaper for diesel than Asda for the past couple of weeks in Hastings.

It's clear you need some scientific learning. The base petrol is almost identical in composition across the brands, to allow the consumer to buy from all retailers with confidence and to allow the car companies to develop engines to run predictably. If the potency/energy density and volatility varied hugely between the brands, that would present a huge problem for the car manufacturers to get output, emissions and knock control consistent. You clearly don't understand what RON is - it is not dependent on whether petrol is leaded or unleaded. RON is controlled by additives - additives are used to increase RON - RON98 fuel isn't more calorific than RON95. The higher the RON number, the more resistant to "knocking" it is, and so it can be compressed further before igniting cars meant to run on higher octane fiels have higher compression ratios. Compressing further before ignition is more efficient, creating a stronger expansion under ignition for greater output.

Asda fuel , is not to bad , tbh!

Wasn't it much cheaper like a year or 2 ago. They always increase the prices slowly then make us get happy after they take the pennies off here and again. Scam

Buy Better quality Fuel cheapscates

It is ok. I don't buy it myself as Asda don't do a high octane petrol and my car is meant to run on 98. The missus's A1 1.6TDI runs fine on Asda diesel, or Esso, or any other main/supermarket brand.

£1.14.7 is not a correct price. It should be £1.147 or 114.7p.

To All you diesel car drivers, The government will be slapping more duty on diesel in the Autumn budget
they are trying to discourage all the diesel users to go back to petrol because of pollution.

They are looking to ban diesel cars in 4 cities by 2025 and charge more to park in London if you have a diesel car
http://www.telegraph.co.uk/news/2017/01/27/new-london-parking-surcharge-diesel-drivers-predicted-spread/

If I had a diesel car I would sell it, the prices of these cars will fall through the roof in a couple of years

^ I doubt current private diesel owners will be punished at the pumps for the purchase they already made as it will also punish commercial drivers such as hauliers. The government are far more likely to charge you up front for choosing diesel by putting a big first registration tax on it. Current diesels attracting zero road tax may actually be quite an attractive proposition in the used market as a result.

But slapping a few pence on duty will still make it more viable for the majority of diesel users. They can't add more as the transport industry will go into meltdown.

Contrary to popular belief we all don't live in London! Even when I do visit London the car never gets much closer than the North circular.
As for banning diesel cars in cities. I live in Nottingham and that is expected to take measures by first banning diesel cars and then eventually petrol. While changing to greener busses is well underway I can't see the Hackney taxis getting replaced in a timely manner. Besides I think I have been in the proposed exclusion zone twice in the last 12 months.

I can see the difference creep between the two, there could be 5 to 7p or maybe more per litre for diesel
and the extra MPG you get with diesel wont be worth the extra cost you pay for these cars.

Fuel war? It's been overpriced for ages

Yes spot on with this! May be true , diesels time will come , but do not think it is time to worry just yet!! May be in 20 years or so!

You would expect to get 20% more MPG out of an equivalent diesel. So if petrol is £1.15 diesel would have to be £1.38!

The easier way to remove diesel cars is to make them not economical as a company car. With rule to help the transport industry. ie. it must have more than 4 wheels or have less than 4 seats. This will then exclude lorries and vans. There aren't that many 2 seater​ diesel cars about. Rep man will be encouraged to move to petrol.

Before the fuel price started falling diesel used to be upto 10p a litre dearer in places and was still massively popular.

You lot are easily pleased, 2p off overpriced fuel saving you £1.20 on a 60 ltr fill up. ???

Youd save more on a reduced to clear soggy aged sandwich instore.

another vote for costco fuel, especially their diesel.(avoid morrisons biodiesel!)
fair play to asda they (nearly) always lead the way with price drops.

You might get arrested for mentioning the D word these days. Think I might try electric power once my next lease deal is up, that is until the electrons start causing some terrible diseases or something.

All this scaremongering about diesel having duty added in autumn , I highly doubt that is going to be any significant duty given the numbers of diesel vehicles on the road , particularly in the haulage , trades and transport industries .

As for the other scaremongering about diesels , chances are any attempts to deter private car users from using diesels are going to come with a pretty generous scrappage scheme which will turn out to be pretty good for anyone with a diesel of the appropriate age , something I am certainly keeping my eyes on as the owner of a diesel car which will be 14 years old in 2025 so probably about the age and mileage to be scrapped .

As for getting reps to stop using them , given the miles covered and the savings in fuel alone this is not going to be an easy task and wont be popular with manufacturers , and perhaps it is users who are buying diesels and using them predominately in the major cities(like taxis and commuters ) we should be looking at . People munching through the miles up and down the motorways are probably not the best people to deter from owning diesel cars .

perfect just when my bl0ody car is being returned tomorrow

This might tempt me to put in more than a tenner for once lol

They were at 123.2p (what the .2 is meant to prove is beyond me) for diesel at my local the other day. Couple of miles down the road the diesel was 117.9 at several garages. Even the wildly overpriced BP garage on the main road only had it at 121.9. Another local-ish Sainsbury's has a Tesco a 5 minute walk away, so obviously much less to drive, and the Sainsbury's petrol is 2.5p more. All the prices there end in .4 now for some reason. Some weird marketing **** they haven't thought through, like their stupid food dancing crap.

Lol.
It's "Handbags" on the forecourt!!!
Morrisons are nearest to me.
Tesco Shell garage is crap & Asda miles away.
I'm on AA app so get local updates & comparisons.
I've given heat :sunglasses: for the heads up but it's way too expensive to get too excited about, really.

Taxman is the only winner in this dealio.
:disappointed:

can confirm shell fuel is better than tesco, morrisons asda and sainsbury's, the price difference is made up for with the mpg, and depending on the engine the vpower+ is actually a great way to save money.

On my ER5 (500cc motorcycle) I got 110 miles to a tank with supermarket fuel, 120 with shell normal, and I get 155-165 with Vpower+. Plus you can very noticeably feel an increase in torque/bhp with vpower, again depending on the type of your engine.

So it is better for your engine (contains a load of cleaning agents etc) saving you maintenance money in the long term, and you get a higher MPG/£ spent ratio, it also increases performance *and* to top it all off you get triple shell drivers points on shell vpower+.

It is 10-15% more expensive, but I get 30-35% more mpg, no brainer for me. Definitely worth a try for those who haven't before. AFAIK it is more effective on cars/motorcycles with a high BHP/cc ratio, but you will never know till you try it.

(y)

Absolutely not a deal because of this:


Buy into the "price war" nonsense and they'll keep ripping us off.

Why all the arguments? Just buy a VW and you'll get brilliant mpg - it's not like they wouldn't give accurate figures?

Sigh, it's been pretty much the same price for the last 3 years, give or take a few pence.

Do people honestly care?

LPG was discouraged into obscurity with scare stories about reliability and explosions in the channel tunnel, Bio Ethanol was never really allowed to even take off at all in the UK apart from being mentioned on the badge of the odd Volvo and Saab.
Bio Diesel "ooh its food crops being used for fuel, how horrible, best we buy the old black gold that has never been responsible for the deaths of anyone, ever, and all those starving people will have so much more to eat".

And now finally normal Diesel is on it's way out, with all modern diesels being made excessively complex and fragile to meet supposed consumer demand for smoother, faster and quieter engines and stupid emissions regs.

But somehow the future is hybrids which require the mining of rare earth elements by poor folk in Africa and Asia, that have batteries with a finite life, and only achieve similar MPG to a plethora of normal petrol and derv cars from 20 years ago. 60mpg in a Prius is no where near as green as 60mpg in a 17 year old Octavia.

And hydrogen cells seem to be off the radar these days too...

Hydrogen really is the future but it will have to come down a ton in price. In the meantime electric will dominate, all that clean energy coming from the coal power stations!

You do realise "premium" fuel is for super cars, it doesnt benefit normal cars, theirs a experiment about it

Need more than 2p off especially after energy Swines are putting up gas and electricity by 15%!!!!

You've neglected to take value of the Pound against the Dollar into consideration.

ASDA was still 118.7p for diesel when I drove past this morning :disappointed:

First thing this morning (14th) and Tesco haven't put their prices down yet - 117.9p/L unleaded, 119.9p/L diesel and my favoured Momentum 99 is 122.9p/L at my local, Kingston Park, Newcastle.

Price war what a laugh its 2p.

Instead of drinking it, if you put it in your car the results between brands are very similar.

Always one

Not voted....they gradually increase the price and then make a big sing and dance over it when they reduce it by 2p. Give it a week or 2 and will be back to normal

Not exactly gonna retire on the savings!!

I use Shell fuel instead, it increases my engine's output (currently a 1L unleaded engine) to the equivalent of a V8 Ferarri. Just fill up with the V-Power fuel. Better than this cheap Asda stuff

FYI: Diesel £1.129 at Thurrock Costco at the moment, but you need to be member and not many Costco fuel stations at the moment.

Wholesale price have been dropping for a while now, so it's about time the reduction is passed on. So not really do us a favour as such!

This is because the price of oil has gone down. It should be a lot cheaper considering..

dammit. just put 65 litres in yesterday :disappointed:

It is the same oil, from the same refinery, transported in the same tanker.

Next you will be telling us that your Npower electricity powers more than my co-op energy electricity. As it is brand name and more expensive electricity supplier.

No you didn't. Probably the most ridiculous comment I've seen on here for a while. Unless of course, you used Tesco fuel in a Porsche and Shell fuel in a Ford Focus

We should all get electric cars and then they will lower the prices!

Omg no way wow
2p offf
I'm going to fill my car now
And maybe a couple drums

I'm glad you can confirm.
Puts my mind at ease it does.

:man:

Ooh pictures.
That makes ALL the difference

​haha no chance so your saying you got what 50% more miles to the tank. magic beans

I really can't believe this thread has gotten so much heat!?

0.02p - WHOOOOPY DOOO!

The average car fuel tank is approximately 40 litres. With that in mind; you would save 0.80p per tank.

Uh-Maze-Ing.

:smirk:

​its the same stuff with a different additive mixture. for example tesco 99 momentum has 4 times as many detergents as their normal fuel does.

shell and bp use different detergent profiles too. some which could not be identified under lab testing.

shell and bp stuff is better. however you should only really spend the extra if you drive a decent car.

no point sticking 99 momentum or bp ultimate in a corsa. drive a turbocharged 3 litre sports car then yes avoid cheap fuel.

How do they always manage to announce these cuts the dayafter I fill up?

It's joke

Thanks

It's £0.02, not 0.02p. That's an £0.80 saving for 40 litres.

Regardless of supplier Fuel is made to a Specification and must meet those standards, only difference to me is ordinary or premium grade and I always buy ordinary, so price and Points are the deciding factors.

Fair play to Asda, normally the first to drop prices, along with pretty much always being the cheapest around in my area.

Price of oil tanks, supermarkets give you 2p off a litre.

The media reported last week at the Budget, that the difference in a price of petrol in the last year is quite staggering - Budget 2016 was on average 101.9 for petrol, fast forward March 2017 Budget, average price per litre for petrol is £120.9 - 19p in year fuel has gone up, someone - governments, oil companies are making us look like dummies, stupid!
When is ever going to end, just going up and up!! saving 1p or 2p wont make lot of difference!!

I noticed you edited your post, why did you not edit in the science and basic maths proof?

When it has been refined that is the BASE fuel that the different RON rates start at and then the additives are added for the different fuel companies to their individual recipe, that is a fact and has been clarified on all previous fuel price threads on this HUKD site, so why are we still discussing this. And no negative posts will change this fact, ask a fuel delivery driver, I did years ago because I worked with quite a few.

Most of the performances fuels are only good if you have a car mapped to take full advantage of them,putting 99 Ron fuel in a car that only requires 95 Ron will see little difference,the biggest gain will be in your mind.

I personally have tried all the performance fuels and find there is nothing wrong with Tesco 99 Ron fuel and my car is mapped to use it and has run like that for 50k miles,and is driven HARD !

I personally have never met a tuner yet who has said NOT to run Tesco 99 and to run Shell instead.

That's because oil was at its lowest price since 2000 or something. Recovered slightly, and brexit affected the exchange rates.

If they looked at the budget a couple of years before that, petrol would have been at least £1.35.

Birmingham is trialling 63 taxi's converted to LPG, these are the London type, saw it on the TV.

Just done a search and can't find one Tesco Shell fuel station did you mean Tesco Esso of which there are many?

People celebrating a 2p reduction when the UK is one of the most expensive through the government's taxing of it's people and not the corporations who produce and sell it. Simply unacceptable.

http://www.globalpetrolprices.com/gasoline_prices/

Now that's Asdal Price!!

Typical, drove home & filled up yesterday. Used to get loads of offers from Morrisons & like to buy my fuel from them but only get the normal points now. Sainsburys seems to have got really expensive! Don't use Asda, will occasionally use Tesco.

It is the same fuel that arrives at the refinery, but different additives and different tankers that leave the fuel depot. I do wish people knew what they were talking about before they made a post.

Hardly a war, no guns, no tanks, no one dies.
Cold

Is that cold war?

That will end before it gets started. The company that makes them has already showed an all electric in. The council's will just force new ones to be electric.

Cold, barrel prices are low and keep dropping. Prices drop 1p then 2p... whooopi!?

edit:Can I click expired when they add 3p on next week?

Bl00dy know alls.

Great price for my lawnmower fuel! That's the only thing I'd put this fuel in.

Do you realise all the fuel comes from one of the major refineries in the UK and is the same no matter where you buy it from. At this time of the year usage is low and the refineries must shift the fuel (which is a byproduct) to make way for more production!

Why is fuel expensive here? And I thought it was expensive in Sydney, Australia. We get unleaded for $1.20 per litre which is 75p/L. We also have a much smaller market and are geographically disadvantaged!

Amongst other disadvantages. LOL.

Money off fuel is really just a feel good thing in my opinion. I have deliberately gone out of my way to buy at Asda for instance when it was one or two pence cheaper than Tesco and the total saved was negligible. Silly really but I felt like a real bargain hunter!

diesel should be at least £50 a litre. nasty stuff

I fill my car about every 2-3 weeks, how come they always start a price war the day after I fill up, it's happened about 3 times now, think I'll put a post up next time I fill up some people know there's about to be a price drop :disappointed:

I don't think you are supposed to drink it , I bet its nasty !

I wouldn't be too sad , it is a saving of just £1.20 for 60 litres , I doubt it'll change your life.

For my car Tesco 99 is far better than v power and the results show on the dyno. Had my car mapped to even out the power and Tesco performed better (+2bhp) first map was on v power and also it gives me more pops and bangs than v power also. I was with shell for so long too and they are far more pricy than Tesco time to get those club card points :smiley:

You realise it's the SAME fuel right

With different additives. When will you people learn?

Yes this is my kind of porn love it :smiley:

I'm a z man myself and it only pops on 3rd gear when close to the redline and also on the down shift that's with the motordyne shock wave exhaust haha. Don't have an hr engine so can't have more than one map on the ecu :disappointed: (well until 6 months time when the mod comes out for de engines

The additives may be different but there is no possible way to get a 10-15mpg difference on fuel additives. Some people report 2-3mpg but I am pretty sure that these are down to variance. Im sure 1mpg is possible but any more than that and you are talking rubbish. Maybe the pumps at the shell garage click earlier than they do at the supermarket, or maybe you drive differently because of the fuel. This is almost certainly a placebo effect or down to traffic near the supermarket etc.

Is it diesel as it sure smokes like one.

Doing winter testing now. Full production will start by the end of the year.

It doesn't when the cat is fitted :wink:

I Dont drive as I walk to work so lasts me 2-4 weeks

Fair enough,wish I could make it last that long,I think I use a full tank just getting to the petrol station :laughing:

BP Ultimate Super Unleaded is the only fuel for my motor. Much more detergent present to keep the Engine clean and reduce carbon deposits with slightly better MPG. Sometimes more is more not less.

Another war?

​A miracle in Automotive fuelling. Or perhaps utter nonsense.

​Where??

I agree no way 10 t0 15 MPG I think the poster only put it up for reaction. But 2 to 3 is possible, I religiously do brim to brim and used super diesel from my low-cost fuel station and gained 3 MPG extra. Stopped using it when a self serve auto station opened up saving me 8.5p per litre. Well that's my rubbish spoken. LOL.

Yes this will be one solution when it is ready as Geely has stated that it will have to be sold world wide to be viable, the London cabbies say they need a bigger subsidy from tfl to be cost effective, but they also have a TX5 hybrid, petrol/electric that with the government subsidy will cost no more to buy or lease, that should be out soon if not yet.

Tried that in my Golf R, in my car it is noticeably inferior to Shell V-power and Tesco momentum, it is only RON97, like Esso's Super. May not matter on a car optimised for RON95.

There are a few test that can be read on the internet and they all seem to find that the difference between supermarket and branded fuel is neglible or non existent for the standard unleaded or diesel. They even find a variation from week to week if using the same filling station, so it's just not possible to determine the relative performance of these fuels.

Anyone who watches their fuel consumption carefully knows that it only takes a small change in conditions, weather, traffic, driving style etc to make a noticeable difference in fuel consumption. If I'm unlucky and end up in the hold ups behind the regular bus on my way to work, then the car measures 5 MPG less for the journey.

tesco and morissons in redcar only reduced all fuels by 1p,so why are they saying they are cutting 2p per litre!!

Your injectors notice the difference, tests have shown that.

If you were tracking your car every weekend then aye the injectors may take a minor beating but for a daily nothing to worry about. I mind in 2013 Tesco had the best out all garages when it came to the injector test not sure about it now a days but I bet you shell and Tesco are basically the same.

what's shells new fuel?

It's called "Ecoboost Miracle", gives 20mpg more than standard fuels. :stuck_out_tongue:

I'll have a pint of that then.:smile:

5p a litre more and get yourselves shell fuel which will increase your mpg. I will never buy supermarket fuel again as it is a false economy, believe me I tried supermarket fuel and shell/bp fuel and it there is a difference in terms of how your car runs and what range you get on full tank of fuel. For those who buy supermarket fuel, try shell/bp and you will not go back

Shell have loyalty cards and you get points for filling up. Quite often they do promotions, triple points on using Vpower fuel etc and that's where you stack up your points. I use shell fuel only, doing 8k miles per year and every 3 months I get £10 voucher. Engine runs nice and smooth, it's quiet and I am getting 47mpg in comparison to 43mpg I got when tried tesco/asda fuel previously. Would never go back. Just a little calculation here....I have 2015 Ford Kuga 2.0l diesel 60L fuel tank capacity.When filling at tesco/asda @ £1.16/l it costs me £69.60 to fill up and I will get 567miles range.Filling at shell I will pay £1.21/l total £72.60. It will give me range 620miles. It means I spent £3 more, but getting 53 miles more from the full tank which would cost further £1.50ish of fuel from asda/tesco to buy to get that far. For me paying £1-2 more per tank and drivinig cleaner, better quality fuel with car engine being smooth and quitet and knowing it will last longer in a long run is not a brainer.

Shell have loyalty cards and you get points for filling up. Quite often they do promotions, triple points on using Vpower fuel etc and that's where you stack up your points. I use shell fuel only, doing 8k miles per year and every 3 months I get £10 voucher. Engine runs nice and smooth, it's quiet and I am getting 47mpg in comparison to 43mpg I got when tried tesco/asda fuel previously. Would never go back. Just a little calculation here....I have 2015 Ford Kuga 2.0l diesel 60L fuel tank capacity.When filling at tesco/asda @ £1.16/l it costs me £69.60 to fill up and I will get 567miles range.Filling at shell I will pay £1.21/l total £72.60. It will give me range 620miles. It means I spent £3 more, but getting 53 miles more from the full tank which would cost further £1.50ish of fuel from asda/tesco to buy to get that far. For me paying £1-2 more per tank and drivinig cleaner, better quality fuel with car engine being smooth and quitet and knowing it will last longer in a long run is not a brainer.

Very good point and very good reasons. I have living accommodation in two towns in Spain and I must admit to using cheap in manned stations in both places. In one the fuel is about 3p a litre cheaper but I appear to get 30 miles or so a full tank less from this station than the other which gives me about the same distance per tankful from branded stations. No problems after 40,000 miles.