Probably mixed oil.
http://rise4you.com/2017/02/the-14-fake-olive-oil-companies-are-revealed-now-avoid-these-brands/

Considered by whom and for what purpose? Evoo is not a better product to use whist cooking as it has different properties to standard olive, therfore I don't understand your point.

Good price for 250 ml. However, Costco currently have Filippo Berio Extra Virgin Olive Oil on offer until 20 March @ £16.99 for 5 litres = 85 p for 250 ml.
http://viewer.zmags.com/publication/a8befaf8#/a8befaf8/4

Well, its olive oil made from olives - but extra virgin olive oil is generally considered a better product and is usually more expensive , so it makes the Lidl stuff look even better value compared to this.

good find op, heat added

I would go to Lidl this weekend and pick up 750ml bottle of their Extra Virgin Olive Oil fro £1.59. Much better flavour.

Same price in poundland as well