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Costcut and richard booth. were both hacked. Hence the name changes, unbelievably low prices and exact same prices on similar listings.
I contacted richard booth as can be seen in the linked pic

That moment when realize you are late by some 3hours and 30mins for blazing hot GPU deal.

Got my cancellation email now :disappointed:

Hey ho.

Mine hasn't been cancelled yet and oddly it says "preparing for dispatch".
You never know eh! Highly bloody unlikely though.

​I got the same email as ST3123. I hoping it would go through. Guess I'll have to wait for a deal on a GTX1070 :neutral_face:

​good price! They want £727 now... so good luck

Mine got cancelled too. Just the bog standard price was incorrect email nowt special:

"Hello,

The price for `Zotac ZT-P10800C-10P GeForce AMP Edition 8 GB GDDR5X VR Ready Graphics Card - Black' (ASIN: B01KELNCZE) was displayed incorrectly when you placed your order.

Despite our best efforts, with the millions of items available on our website, pricing errors can occasionally occur.

In our Conditions of Use and Sale (see http://www.amazon.co.uk/gp/help/customer/display.html/?nodeId=1040616), we state that where an item's correct price is higher than our stated price, we will, at our discretion, cancel the order and notify you of that cancellation.

Your order has now been cancelled. If you still want to purchase this item, please place a new order which will be charged at the correct price, when we dispatch it to you.

We’re sorry for any inconvenience caused and hope to see you again soon.

Regards,"

Still got open orders on the two Ichill ones (X3 and X4) so hoping one of those might slip through but isn't looking good, especially since the missprice lasted a lot longer on those, in fact it was still showing at the lower price today, so they would have a lot more to fulfil....

cancelled here too :disappointed:

me too

Same here

Had mine cancelled

Fraud listings like these are now absolutely rife on Amazon - and they seem completely relaxed about it. These listings are incredibly easy to spot (e.g. a seller with minimal activity listing 12000 items overnight at stupid prices) but Amazon sometimes takes days to remove them, in which time some people could have been scammed.

The scammers urge you to contact them to complete the sale, then ask for bank details and the like.

Pretty sure he is either fibbing or maybe bought it from the "Richard Booth" seller rather than Amazon directly, from what people on here say their account was hacked so whoever has access to it can probably just mark the item as dispatched, doesn't mean it's actually coming.

I think on pre-order/out of stock items Amazon have to get an estimated delivery date before they can ship, they don't just instantly go from out of stock to shipped, at least in my experience....

What one's been dispatched?

lol 1080 amp at that price....too good to be true

Imgur pic
IMPORTANT:
Please like so everyone can see

Costcut and richard booth. were both hacked. Hence the name changes, unbelievably low prices and exact same prices on similar listings.
I contacted richard booth as can be seen in the linked pic

Something dodgy with all of these. Checking the cheaper 1080's all of the listings are by individuals, newly launched sellers or existing sellers with newly changed names.

Unless it is sold by Amazon don't feed the trolls.

Deal has been expired but I can still see a seller called 'Costcut' selling for £419.

It's a shame this isn't for the AMP! Extreme! edition otherwise I would've gone all in.

There was one for £294 last year, but I don't think they can seriously be referencing that apparent one-off..?

Thing is though not everyone needs constant 60fps all the time, yes it's the ideal or gold standard, but for those of us used to console gaming (most commonly 30 fps) or just not all THAT sensitive to fps, I am pretty sure you could comfortably game in 4K at 30fps+ on the vast majority of games with one of these, even with high (or above) settings. You can ease the load on the card a bit by disabling AA as you just don't need it at 4K, unless on a massive screen, the sheer volume of pixels provide all the AA you need.

So with a few IMHO minor compromises I think this could be a very good 4K gaming card, that's what I intend to do with mine if Amazon are kind enough to honour this.....

Amazon basically sort the seller out and you're covered. If anything isn't as advertised then the seller has to provide you with a replacement/refund

I'm wondering the same, his website looks legit as do the reviews, majority of negative comments to do with delivery or poorly packaged items.

How does Amazon's refund policy work for things like this?

I have placed a pre-order on one of the other 1080 (£460) but am tempted to give it a go.

These lower prices all seem to be driven by a single seller (Richard Booth . The Game Booth) who is offering much lower than market price on these cards and then Amazon are price matching. They are all on secondary entries for these devices (ie Amazon has another page with higher prices and existing stock) so it will be easy enough for Amazon to never get stock for this particular page.

For example, one here for £410 https://www.amazon.co.uk/dp/B01GBX8SIU?m=A1EC7MNWIANLK8&ref_=v_sp_detail_page

I agree, been enjoying my 1080 for months. Plus I will probably either break even or get more for mine than what I paid when I sell it

Has there been a development on the 1080Ti ???

Seems interesting that the prices are falling fast.....

\speculation/

For those who missed this, Inno3d GTX 1080 £473.02 pre-order and sold by amazon.co.uk here.

or £461.10 here.

new vega pricing

1070 for £294 was still better value. you're only getting about 20% increase on 1070 performance with a 1080.

I got my order in just before the price changed, very close though, as I had it in the basket thinking about it, I know its a no brainer in theory, but £419 is a lot of money to blow on one component still. Anyway, I figured if this comes through I could sell my current GTX 1060 for ~£200 to soften the blow of this somewhat and pulled the trigger. Order came up fine at £419, but I noticed by the time I actually paid at checkout people on here were talking about it being back up to £575 so wonder if having it in the basket at £419 somehow 'held' the price for me? though I didn't think that was possible.

Anyway, really hope we all get this. Amazon have a decent track record with honouring miss-prices though I fear this one may be too much for them to swallow though being this early it is possible they don't have too many orders to deal with. An interesting wait and see.....

That will get cancelled. But hope you get lucky.

​I never wait and always buy the high end card. Always waiting means you just have to pay more. Reselling the previous high end makes the upgrade a lot more sustainable!

Missed it!!

That moment when realize you are late by some 3hours and 30mins for blazing hot GPU deal.

Well, I'm convinced. I'll get a £294 GTX 1070 instead.

Link..?

Expired

Amazon sometimes have double listing. e.g i7 6700k here and here.

1080 might reach 4k 60fps in some games, but in others it won't.

it's no silver bullet for that criterion. i would wait until the next gen before i bought a card for that.

Expired, gone up in price. Just have to wait and see what happens now.

This isn't getting honoured.

Up to 575.43 now. If you get a 1080 bagged for a little over 400 then congrats! Great price if they honour it...

Amazon have it listed as in stock but for £585 here.

This isn't going to be honoured.

There are other sellers that have it in stock for £419

Preordered. Cheers OP, didn't plan on upgrading my gtx 980 ti waterforce this early but this card is a performance monster! Hoping they honour the price

cancelled last deal from you. ordered this one instead. which one is better?

I have 980ti g1 sli. Selling both of them to get this would leave me in profit but in most games, lower performance. My main reason for fancying a 1080 or a 1080ti is supersampling in vr. Sli isnt supported by anything other than 1 or 2 games in vr.

Ordered....see that happens

in for a cancellation

Nothing to lose. Amazon already have all my details so they'll probably just cancel it like they have my last few HUKD inspired orders.

Price will probably be the norm when vega comes out

Ordered one, now let see how long they will keep my money, before I get the email about a missprice. Thanks OP

Strange that it's a pre order. It's in stock elsewhere.

Missprice?