I have a volkswagen golf.

The only debt you could argue that is ever needed is a mortgage. Taking on debt and risk to get anything else is daft.

Why not? That used to be quite standard, although admittedly TVs used to be more of an investment.

Still better than drinking a Latte Macchiato on credit - and I know quite a few people who do that.

i got the LG 610 version a while back it was awful (poor colours, really juddery movement, and the sound was awful too) even though all the reviews said it was great, i sent it back!

Would be surprised if anyone could notice the difference between 8bit and 10bit.

Extremely surprised. I wouldn't let it stop me buying a TV I liked. I happen to have an 8 and a 12bit TV (dolby vision 12 bit) and I can't tell the difference. Even when watching stuff in HDR. And even when watching the same thing in Dolby Vision and a MKV of the same thing ripped from a bluray.

True colour is 24 bit anyway.

I think it's really a case of more = better logic. Go check out the TVs on display in a store, look at the ones in dolby vision in demo mode and look at the ones that are 8bit in demo mode. Doubtful you will notice any better picture on the 12bit/10bit ones.

Very high colour bit rates often look quite cartoonish... like when you take a HDR picture with a camera, it can look a bit like it's CGI not reality.

Great tv for the price. Just a few simple setting tweaks for great picture and sound.

Great TV for the money - bought one a few months back for the children's playroom, and it does an excellent job with Sky Q, PS4, Netflix etc. Sure, it can't really be compared with a (far) pricier set - for example, the JS9000 we have in our living room is a more rounded view - but I looked at quite a few TVs in the sub £500 range before settling on the LG.
For reference, I paid £399.99, which was a good price at the time, so this is a good price - however, as others have said, would prefer to buy from RS/JL where possible.....

looks like its gone, too bad, fantastic product

Oos...made up my mind for me!

The link still says nearly £500, so how can you get it for less than £400?

What's the input lag on this? Thinking of spare room / man cave gaming

I have this TV. Bought last summer for much more! It has been excellent so far.

Nice price - shame you can't add it to your BT bill and pay it later

It says HDR in the title, what it doesn't say is 4K which is bizarre since this is a 4K TV.

http://www.displayspecifications.com/en/model/36ae4f1

Panel Bit Depth (8bits + FRC)

"FRC is also used to enhance the colour depth of 8-bit panels, boosting them from their standard 16.7 million colours to 1.07 billion in the case of "10-bit" panels (8-bit + FRC). There are a number of FRC algorithms which vary in their effectiveness. Sometimes, a twinkling artefact can be seen, particularly in darker shades, which is a side affect of such technologies." Source: http://www.tftcentral.co.uk/featurescontent.htm

Your so much better off by shopping at Richer Sounds. You might save a pound or two bit you will save so much more aggro with Richer Sounds SIX YEAR WARRANTY. Well worth any price difference.

Like the look of this & voted hot.... But its annoying that every advert for it praises the very real advantages of "Ultra Luminance". The problem being that on the UH661V range Ultra Luminance is only included on the 55 inch or above models. Still a good TV, but the only reason LG get down to these prices for a 4K TV is by the inclusion of things like RGBW panels & leaving out things like Ultra Luminance... Makes comparing even a single manufacturers range very hard especially when all the advertising blurb is so misleading.

Is this HDR 10?

I have a volkswagen golf.

I have the 55 inch which is about 660 now

Bought a similar model this this just under a year ago for £400 from Amazon. One of the best electronics purchases I've made. It's been a brilliant TV.

Link has been updated.

Your link shows £498.99!,how are you getting deal price?