I purchased this card 2 weeks ago for £340 from same company, and was delivered by amazon.

Probably because someone else already had.

http://www.hotukdeals.com/deals/kfa2-geforce-gtx-1070-8gb-dual-fan-delivered-for-340-28-fulfilled-amazon-2609433

Nvidia has the evil empire bias is my impression, AMD is the spirit of free enterprise. Nvidia I might go with because they seem to bribe alot of game makers and are allied to Valve a big player who I use alot. This also keys into Linux use as Valve is trying to oppose another empire builder from dominating games, thats microsoft. So valve supports linux use and their drivers are far superior then AMD on that platform so far as I know. So its all swings and roundabouts, depends what you want but AMD is usually the highest performance for price longer term but Nvidia quite often has the early advantage from insider deals with games makers.

1060 is arguable equal to 480 in a general view. Its all about to change so chill anyhow

I think the most compelling reason is the stability of NVIDIA and their broad support of games. If you have a large, varied, gaming library, you are going to have less issues with NVIDIA.

Also, if you don't have a great CPU, NVIDIA is less of a bottleneck.

If we are going to talk about company ethos and morality, then I don't have much to discuss, I don't think anyone company is really valiant or noble.

I think you're worrying about it too much, I wouldn't care myself. I believe you're convinced of what you're saying I personally can't find any really compelling evidence to get the 1060 over the RX480, if others can then that's their business. I will look at RX470 and compare with the RX480 as you mentioned earlier.

Starter for 10, you looked very hard to not find a sub 240 card.

http://www.hotukdeals.com/deals/msi-geforce-gtx-1060-oc-6gb-209-98-novatech-2614550
208.99 on Hotuk Deals.

https://www.amazon.co.uk/Zotac-NVIDIA-GeForce-GDDR5-Graphics/dp/B01IA9FEOO/ref=sr_1_7?ie=UTF8&qid=1488417965&sr=8-7&keywords=nvidia+1060+6gb

228 on amazon, 229 on OCers. You claim you don't have a bias, but you are willing to throw an extra 10ish on top of base prices to make your point?

And I checked, that Nova Tech link still exists.

So yeah, about that 'no bias' thing... Are you sure? You didn't even search amazon, hotukdeals or overclockers for the 1060 6gb card before making a claim it was '240'. You're off by 31 quid.

186 versus 208? Oh, and it's an MSI card versus with 2 fans versus a blower reference... Yeah, I dunno, maybe you think 'no bias' has a different meaning that I do.

You do, good job I got DDR4 RAM whilst it was cheap, now we'll see how AMD Ryzen versus Intel plays out, one of them is getting my money.

You pay your money and take your choice.

I can't find any compelling reason to spend that amount for the GTX1060 over the RX480. I also don't believe the decreased levels of performance argument as AMD generally support their cards for longer and continue to offer performance enhancements in their drivers. Here's an example >

https://www.youtube.com/watch?v=gEw3CaNSbUo

I'd buy a GTX1060 if that £55 extra was giving me something worth £55 but it's not.

As I said I have zero bias I just buy what works for me, the RX480 8GB seems a perfect upgrade for the almost free R9 270 4GB I have currently. I like what Ryzen is doing, but I wouldn't buy any of the current initial Ryzen releases are they're overkill especially as I don't ever plan on streaming whilst gaming. Also if benchmarks come out and the IPC is still better for Intel and Intel dropped the prices significantly then I'll buy Intel. I have the DDR4 RAM waiting for whoever gives me the best deal for gaming and general usage.

Ryzen eventually gives us more options thus you can now choose depending on the CPU and GPU performance you require:

Intel / Nvidia
Intel / AMD
AMD / AMD
AMD / Nvidia

Because the AMD card will likely run hotter, consume more power and offer decreased levels of performance especially in the long term. I would consider the extra £55 money well spent tbh.

The cheapest new RX480 8GB I can find is £185.99. The cheapest new GTX1060 6GB I can find is £240, I have no bias to either GPU manufacturer, what compelling reason would I have to choose the GTX1060 over the RX480 for 1080P gaming? The price difference obviously is significant. How are we factoring in false economy for the RX480 part, what's the reasoning behind it?

They both are. AMD is usually false economy at this point sadly and that's why Nvidia are gaining a market monopoly in the same way that Intel have.

From what I've read and seen on here, neither of those statements are true.

This. I used to be someone who was AMD all the way until a couple of years ago when my 290 broke and Gigabyte were taking an age to repair it. There was an amazing deal on a 970 on here at the time and I took a punt on it. Since then I've upgraded to a 1070 and AMD still don't have a comparable alternative to that card. I don't think I could ever go back to AMD now because it just seems like false economy these days.

And yet here we are, debating if Raji actually meant "High End" when he talked about it in his presser.

Look, I'm sure you can take a critical look at the 4xx lineup and see that there was indeed supposed to be a 'high end' product as part of the lineup. And you can connect the dots, they mentioned price ranges from $100-$300, yet we only saw a $200 or $250 card.

Where's the $300 card? It doesn't exist, they, logically, ran into issues and tried to rebrand the 480 as a 'savior of the masses' card that offers high end performance for budget value.

There are many idiots in this world, I quote Frank Zappa "Some scientists claim that hydrogen, because it is so plentiful, is the basic building block of the universe. I dispute that. I say there is more stupidity than hydrogen, and that is the basic building block of the universe."

Well, they did intend the price to be $250. And I don't think it takes an idiot to listen to the words of a company, see there is *no higher card in their lineup* and assume that's a high end card.

I'm not convinced only an idiot would look at a press release with a figure of $199 and think high end gaming performance. Granted there are many idiots in the world I meet many of them everyday in my work.

Personally I would get an RX480 8GB for £182+ instead of a GTX 1060 6GB, the VRAM is irrelevant for the intended purpose. The GTX 1060 costs more and out performs the RX480 in DX11, the RX480 out performs the GTX1060 in Vulkan/DX12, personally for 1080P gaming I would save the money and get the RX480. I currently have a R9 270 4GB, just because it was very cheap at the time, since I'm a mid range PC gamer and largely infrequent the RX480 suits me better.

Not at all. They kept comparing it to the 1070 and 1080. It had 8 GB of RAM, which suggested it was meant for higher resolutions.

http://www.pcworld.com/article/3077432/components-graphics/polaris-confirmed-amds-200-radeon-card-will-bring-high-end-graphics-to-the-masses.html

They kept calling it "High End Performance at a budget cost"

"Premium VR Experience"

http://www.amd.com/en-us/press-releases/Pages/radeon-rx-480-2016may31.aspx

Listen to Raj himself.

https://youtu.be/LwofXwfIDCM?t=750

Anyway, point is moot, the card ended up being a solid mid range card. I wouldn't call the 480 8gb the best card out there for the money, not when there is a 470 4gb out there for significantly less and it's within 10% of the 480. And not when the 1060 6gb sells for the same price and constantly outperforms the 480 8gb.

Is it a bad card? No. Is it a good card? Sure. But it certainly didn't live up to the original expectations laid out in that video.

There was dreams of dual 480s being this performance king, beating 1080s left and right for much cheaper. Of course, we know it's a fib and only works in AOTS.

Did AMD cite the card as a high end part? Where's the evidence for this? I don't care what journalists say, the only thing that matters is that AMD said the RX480 was a high end card. I never thought it was supposed to be a high end card, I was always led to believe it was mid range, wasn't this obvious from the architecture employed and the video RAM being conventional and not HBM2? As a mid range card the RX480 8GB is quite possibly the best card out there for the money especially with recent price drops.

It's a mid range card that wasn't meant to be a mid range card?

There were serious issues with the 4xx series of cards. The goal was to offer a high, mid, and low range of cards, but they ran into issues, hence the massive delays and no '490' card.

The 480 was never meant to be stuck at the 1060 level, there was tons of hype that it would compete with the 1070. Huge OC head room and tons of other hype.

It never lived up to that and was marketed as a 'mid range champion' when in reality it was a high end failure.

I must have missed what was wrong with the RX480 8GB, maybe you could enlighten us.

If you are genuinely not needing it asap, as said the money saving thing is to sit on hands. However it could be months for vega to actually arrive, prices might fall ahead possibly

£349 for a 1070 is hardly an amazing price either way...

Probably because someone else already had.

http://www.hotukdeals.com/deals/kfa2-geforce-gtx-1070-8gb-dual-fan-delivered-for-340-28-fulfilled-amazon-2609433

AMD and Nvidia conferences today, seems a crazy time to buy.

I purchased this card 2 weeks ago for £340 from same company, and was delivered by amazon.

Retailers should be reducing the price ready for the new vega cards and the inevitable flood of second hand 1070 and 1080s once the 1080ti is released

I agree it doesn't look right either, but it's fulfilled by Amazon so you should be fine. If anyone is on the fence over buying one then I probably would soon in case it's pulled.

PS - I have no idea if it's a good price or not!

Something doesn't seem right here...