Indeed. "Free From" being the brand would be fine if they actually didn't make it into a naturally readable sentence on the product packaging. Which they invariably do. Plus, half the time they aren't terribly clear what they're free from, instead implying they're actually free from the main ingredient. I wouldn't have thought it hard to address these issues instead of essentially writing nonsense on a product (which could even be breaking the law - you can't legally say a pack of biscuits is "free from biscuits").

To add to your point, it isn't even ice cream. It's a "Ice Dessert"
I am not great with grammar and am wondering whether, as the brand name is "Free From" does your amusing point still apply?

Also in Romford branch along with other flavours yesterday.

"After all these years, I'm finally free from coconut based vanilla ice-cream!"

(free from coconut) based ice cream <- makes sense
free (from coconut) based ice cream <- yay free ice cream
free (from coconut based ice) cream <- sounds revolting but hey, it's free!
(free from coconut based ice) cream <- most cream already is?
(free from coconut based) ice cream <- nonsense
(free from) coconut based ice cream <- nonsense

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Where is your local?

Have you got a proper link to the product?

That's a fine lookin' oval you've drawn on your receipt - heat for the photoshop effort :smile:

good find op, heat added