​just matt

Dulux Trade is the only decent stuff they still make (besides Endurance). This paint is absolutely terrible.

​trade paint is best I'm a painter for many years ,just add 25% water

Absolute nonsense regarding trade.

The trade paint is fantastic, just done my hall in it and, even though we did 2 coats, coverage was so good we could have gotten away with 1.

Covered up cracks and filler really well in old walls too.

Coming from someone who has used this exact paint and the Dulux Trade, I can't agree with this comment.
This (non-trade) Dulux paint is *very* watery, and required 4 coats to cover an off-white patch on a wall. The Dulux Trade is thick admittedly, but I find that as a result, it doesn't splash, even if you're trying to get the job done quickly.

As above, you'll spend much longer trying to get a half decent finish with this. I have half a tub of this left over from 2 years ago when I bought it, expecting it to be half decent being Dulux branded. I suspect I'll never use it.

​yes but if your on a budget and cannot afford diamond trade dulux whizz rainbows then this is useful.

​Yeah. I think all the hard wearing paints have more acrylic in although I'm not a chemist. I find the Endurance. Durable. Extreme. Touch washable type paints are thinner than standard trade paints but cover much better with a good looking finish. Johnstones paints make one that's £80 for 5lt. It's fantastic paint but way to expensive for what it is. Having big problems with valspar trade water based gloss at the mo. Absolutely no shine to it unlike dulux water based gloss that shines lovely but boy dose it run terrible. Can't always spray it but that's the only way I find to get a mirror finish. Yanks spray everything and so should we including emulsions. Even the cheap retail paints like this dulux offer can come out really good when sprayed.