Do you not see the irony in your comment/response?
Muffinss
25 Aug 163#22
AMD have 100% of the console market where AAA games are made for.
Gkains
25 Aug 163#15
Surely that depends on the game?
In the new Deus Ex, even the 470 beats the 1060. Nvidia since at least Kepler (and Ferni I guess if we consider the 1.5GB GTX 580) have aged poorly.
Of course, the past does not predict the future (and a lot of the poor ageing was due to less VRAM, although in the case of Kepler the poor compute performance didn't help). But with AMD in both the consoles, games will continue to design for GCN and those PC ports tend to run well on Radeon cards unless sabotaged by Nvidia's Gameworks binary blobs.
powerbrick
25 Aug 163#12
no they wont, stop talking rubbish.
All comments (77)
xela333
25 Aug 16#1
Heat, heat price but you need to add the seller to the title
MitchellT
25 Aug 16#2
14 in stock
Muffinss to MitchellT
25 Aug 16#4
Where do you see stock?
Muffinss
25 Aug 16#3
Thanks mod who did that, my bad
bobo53
25 Aug 16#5
is this one or the 8gb any better than the r9 390x ?? explain possibly, please. Consumption is not an issue
Muffinss to bobo53
25 Aug 161#6
The 390x is a bit better.
Also has more Asynchronous Compute Engines ;(
deanlfc
25 Aug 162#7
Got this for £210 from Overclockers a few weeks ago and I'm very happy with it.
MitchellT
25 Aug 161#8
When you add it to basket, look in the basket and it tells you the stock level.
Note: Sometimes it's not reliable because they don't update it correctly.
Sf2rox
25 Aug 16#9
1 Less now.
Nice one OP!
bobo53
25 Aug 16#10
thank you, so how do the NVidia compare with the more or less same equivalent? and if worse, does it mean that they will/will not eventually be on par with the right drivers?
Muffinss
25 Aug 162#11
The 1060 has a slight edge in older games. All the latest games will be running on this better though.
powerbrick
25 Aug 163#12
no they wont, stop talking rubbish.
Sf2rox
25 Aug 16#13
put your peckers away gentlemen please...
anyway can confirm this stock is real as mine is being dispatched as we speak, as confirmed by their online CS agent, just had to make sure after the Scan, OCUK debacles.
BetaRomeo
25 Aug 162#14
These were hot at £170 last month, but at £200? May as well spend the extra £30 on a 6GB 1060 - far less power usage, broader support (SteamOS, Linux, less CPU dependence), and a better performer.
deanlfc to BetaRomeo
25 Aug 161#18
These have never been £170.
Gkains
25 Aug 163#15
Surely that depends on the game?
In the new Deus Ex, even the 470 beats the 1060. Nvidia since at least Kepler (and Ferni I guess if we consider the 1.5GB GTX 580) have aged poorly.
Of course, the past does not predict the future (and a lot of the poor ageing was due to less VRAM, although in the case of Kepler the poor compute performance didn't help). But with AMD in both the consoles, games will continue to design for GCN and those PC ports tend to run well on Radeon cards unless sabotaged by Nvidia's Gameworks binary blobs.
BetaRomeo
25 Aug 162#16
That's the AMD-sponsored game that released less than 48 hours ago with a wealth of technical issues, isn't it..? (And the benchmarks I saw showed the 1060 ahead of the 470 at higher quality settings - so, at the risk of pointing out your comment's hypocrisy, "surely that depends on the settings?" :wink:)
But I do apologise for keeping my original comment so brief. Perhaps I should have been clearer: out of over 10,000 games available, the 480 outperforms the 1060 in, what is it now? Five games? (Assuming a high-end CPU and Windows, of course!)
Muffinss
25 Aug 161#17
I'm sorry, all games without bloatworks I mean.
powerbrick
25 Aug 16#19
could just as easily say AMD only have decent frame rates in games they 'sponsor'.
Muffinss
25 Aug 161#20
Yes because AMD sponsor DX12 and Vulkan.
powerbrick
25 Aug 16#21
I'll think you will find the core of Vulkan is that failed experiment, Mantle, that was in loads of games, wasn't it :smile:
end of the day Nvidia have a huge market share and devs will have no choice but to cater for that.
Muffinss
25 Aug 163#22
AMD have 100% of the console market where AAA games are made for.
Xemorph
25 Aug 161#23
I pre ordered with scan to begin with, was made promises I would be next. 3 weeks went past with 3 emails being told my order is important.
Had a chat with someone on facebook that said he ordered 2 days before me and got his 2 weeks before.
The last promise from Scan of a schedule of stock to be in came and past without an update email telling me they didn't get any on that day so I asked for a refund as I saw Overclockers had some in stock and got it dispatched 2 days later.
Will never use Scan again, even after being told I'd get a refund had to email them again asking for it a week later which they payed by paypal automatically.
powerbrick
25 Aug 16#24
Didn't know this post was about consoles?
Muffinss
25 Aug 161#25
Didn't know that games are developed for consoles and then ported to PC?
Well now you do I guess.
powerbrick
25 Aug 16#26
Think you will find they all start life on a PC then ported over to the dev kits.
Muffinss
25 Aug 161#27
I think you will find they will be developed to make best use of the AMD architecture which is in the consoles.
LazybeatX
25 Aug 161#28
just paid £209 from overclockers, oh well at least that included next day delivery as I'm impatient :smiley:
corrazy
25 Aug 162#29
hate to agree with muffins but he's technically got you here, start with lowest possible outcome and scale up to better equipment is the route most devs will take. Make a game that runs on consoles, most PC will easily run the equivilant
Nate1492
25 Aug 16#30
Ahh, you are conveniently forgetting that the console APU is very dissimilar to the 400/300 cards.
If you truly believe that development is done for 7 year old tech and then ported to current tech, you may be in for a surprise.
You may also be in for a surprise if you actually think game companies do heavy optimization on x86 architecture.
Hint, this isn't the PS3, x86 is very mature and there is very little specific optimization done.
Gkains
25 Aug 161#31
Well, actually Hawaii (290/390) is pretty similar to Bonaire (7790 etc). And a lot of console ports do show this especially with low-level APIs where Hawaii has aged really well.
For future games, the question is what PS4Neo (PS4 v1.5) will use. Current rumours are it will be some kind of Polaris based GPU but that might make it hard to guarantee backward compatibility with the current PS4. Another possibility is to keep the current PS4 APU and add a 2nd GPU. Previous rumours said that neither Microsoft or Sony were willing to pay to port their respective APUs to 16/14nm but the new XBoneOne S (and possible the new PS4 Slim) show that at least Microsoft were willing to pay. So it possible that PS4Neo could have a 16nm version of the PS4 APU plus an extra GPU. Would be strange for developers but might ensure better Crossfire support for new games.
Microsoft's XboneOne v1.5 aka 'Project Scorpio' is still far enough way that it could conceivable use some kind of Vega rather than Polaris.
Of course, just because the consoles use AMD GPUs does not mean all games will perform better with AMD GPUs. The console version of Rise Of The Tombraider would have had async compute but due to sponsorship the PC version did not at release. When it comes to sponsorship, Nvidia do have way deeper pockets...
Muffinss
25 Aug 162#32
I think you'll find GCN is much more future proof than that nvidia shill ****.
ace_rees
25 Aug 16#33
So is the deal any good? I think that's the point of the site :confused:
Muffinss to ace_rees
25 Aug 161#34
Yes, it is good lol. These nvidiots just wont give up with they patriotism
Gkains to ace_rees
25 Aug 161#36
Ah. Well it's not that bad, but really FinFet cards from both sides are overpriced. Guess there is a shortage of all (AMD's 460, 470, 480, and Nvidia's 1060, 1070, 180, Titan X Pascal) so there's no pressure to reduce prices but perf/price hasn't really moved like was the norm for node changes in the past.
The reference 4GB 480 were initially £170 or so and all of them actually had 8GB on board so with a BIOS update they were good value. Reference cooler is never that good though unless you have a case where you need the heat to go out quickly. Anyway 'were' so without a timemachine...
AlexFromAU
25 Aug 161#35
DX12 and Vulkan both stem from Mantle.
Muffinss
25 Aug 16#37
Having said that this is the nitro+ cooler :smile:
Adam2050
25 Aug 16#38
Is the 4gb version a bit of a pointless buy with more and more memory demand likely to happen with the next generation of games?
LazybeatX to Adam2050
25 Aug 16#48
Depends on resolution and settings, I'm sticking with 1080p for the next two years and am happy with med to high settings so I will be fine. If you want higher textures etc I would go for 8gb model. For example on Doom the nightmare texture settings won't even show up on a 4gb card as it requires 5gb minimum. I have seen the game at ultra and nightmare settings though and I honestly can't tell the difference at all.
stuellis to Adam2050
25 Aug 16#52
Ive only found 3 games that can hit 3gb vram usage or more at 1080p. 4gb should be good for quite a while at 1080p unless your into heavy modding of games (which I am not).
donbarney to Adam2050
26 Aug 16#64
The new Deus Ex uses upto 5.8gb of gpu ram
poot
25 Aug 161#39
decided to order this last night. also 1.5% top cash back
Only getting 20-30 fps on deus ex with my old nvidia 670 card. So hoping to double that now
Not had an AMD card for while but find it hard to go nvidia with their g-sync monitor price premium Vs AMD freesync and further consumer rip off with their founder editions premium price scam.
And I think you will both find that all people on here see are some rabid fanboys foaming in the mouth.........
Nate1492
25 Aug 163#42
Do you not see the irony in your comment/response?
Nate1492
25 Aug 16#43
There are other comparisons that don't really agree.
I think the issue here is the 2GB of VRAM on those cards. All cards with 2GB of VRAM are struggling with DE. Check out the brand new AMD 460 falling to the levels of the 670. They both have 2 GB.
A few other reviews show almost no difference over time.
If anything, Deus Ex shows us that skimping on VRAM may cost you in future games.
imcconvey
25 Aug 16#44
Garbage, as are all AMDead products these days. I hope Zen is decent. Never forget the FX series.
derp1664
25 Aug 16#45
AMD sucks. Nvidia sucks.
...and now we wait :man:
DARKSABER to derp1664
25 Aug 161#54
Maybe you can get them to suck each other off so we can all be happy :smiley:
friiza to derp1664
25 Aug 161#55
Onboard graphics FTW!
Gkains
25 Aug 16#46
Well, yes once a card runs out of VRAM it's performance will nosedive. But up until this generation (excluding the 3GB GTX1060*), Nvidia in their quest for max margins and planned obsolescence were hardly generous with VRAM. Even GTX580 with 1.5GB ran out of VRAM long before it ran out of power so it's hardly new. Nobody seems to have tested any Kepler 4GB cards though.
PCGH.de did included the GTX 780 Ti though and the R9-290 (non :laughing: beats it. GK110 was a far larger chip than Hawaii and the two used about the same power. So the real perf/watt and perf/mm² between AMD and Nvidia only really changed with Maxwell. (Although the later is really only of interest to shareholders but that doesn't stop it getting debated all the time on certain forums...)
However, I've said this before when those two retrospectives were linked: all the show is that performance hasn't regressed. They say nothing about how future-proof GCN1.0 and Kepler were. Of course, having 100% of the consoles means AMD were able to ensure current games took advantage of GPU compute and so on rather when Nvidia would try and force excessive tessellation or PhysX.
*(For some reason reviews of 3GB version fo GTX1060 are still scares - nobody sampling review sites and none of them good enough to go and buy their own cards.)
Gkains
25 Aug 161#47
Both faceless greedy corporation.
However, while that is true, one of them is greedier and lives by the adage 'business is war'.
Consumers may not care but a company which plays so aggressively is hardly the consumers friend as witnessed by how poorly their cards age (planned obsolescence? poor reading of how the industry is going?), or how they react when something goes wrong (the solder defects which affected millions of parts in the 8800GT era).
derp1664
25 Aug 16#49
So you think AMD are only in business from the good of their hearts? If AMD had monstrous market share you think they wouldn't be complacent with their morals? Right now they can't afford to be, both figuratively and literally.
Gkains
25 Aug 161#50
Of course not. But one company is consistently more aggressive and that's not just bad for their competitors but can also be bad for consumers.
Remember Nvidia's CEO has never changed so all the dirty tricks they did to get to their dominant position happened under that 'watch'. And all benchmark cheating in the early days, Nvidia focus group shill marketing, not paying for the damage their solder defects caused were under this CEO. Against that, that CEO did build them up from the beginning, created the big market for GPU compute etc. etc. Still don't like him or his tactics though.
derp1664
25 Aug 16#51
Psssst my comment was deliberately inflammatory as a joke.. I wasn't after reasoned and/or sensible responses :laughing:
fishmaster
25 Aug 161#53
Vulkan is a direct competitor to DX12, as gamers DX12 is bad very bad as an API, forcing people to use a crappy badly bugged piece of crap that is Windows 10 which gets even worst with every major release.
markianedwards
25 Aug 16#56
If nothing more, I've learnt a great deal about the history of graphic card manufacturers here. Cheers for the insight.
pritchdingo
25 Aug 16#57
heat, i will eventually invest once my two 7790s can't handle the abuse
russtyk
25 Aug 162#58
This seems like a pretty good card. Some of the comments I'm finding very confusing though.
All the talk of planned obsolescence is pretty silly. The nature of technology is progress. Who cares about a 4 year old 670? Really?
If you move away from AMD sponsored titles and unreasonably high settings that exhaust VRAM, there's just no evidence of this so called gimping by nvidia.
It's great that the GCN architecture is flexible with different workloads, but if AMD had produced an architecture that performed well in the here and now rather than waiting for software that didn't exist, maybe they would have been able to keep things more profitable and we'd have better competition.
In the old days it used to be that some titles worked better on Nivdia cards and some worked better on Radeon. Or Matrox. Or 3dfx. Or whatever. Guess what, nothing's changed.
Nate1492 to russtyk
25 Aug 16#59
This is absolutely correct.
The concept that people are comparing the hottest, best, game and saying that 4+ old technology isn't doing so well is crazy.
Who expects a GFX card to last 4+ years with the advancements we've seen in the last 10 years of gaming?
I expect the card I buy in the next few months to be replaced in 4+ years as well.
russtyk
25 Aug 161#60
Don't deceive yourself. All public listed companies have one master, the shareholders. The shareholders want a return on their investment. Profit is king. Call it greed but it's a form of honesty and we're talking about a capitalist system, which is how you and I can all earn our money, pay our taxes and buy nice things that other people made for us.
If it was your pension fund that invested in one of these stocks you'd want them to make as much profit as possible too.
Muffinss
26 Aug 16#61
Yes the difference is that I actually do research, unlike blind nvidia sheep.
coventgamer
26 Aug 16#62
Bought for 20£ on gumtree
michaeljb to coventgamer
26 Aug 16#63
go on then you twisted my arm, I'll part with £22.50 shipped and not a penny more :smirk:
ollie87
26 Aug 161#65
Novidia shill confirmed.
Gkains
26 Aug 16#66
Sure, public traded companies* do have that obligation.
However, that doesn't mean that anything goes and some companies do act far worse than others.
The range of behaviour of publicly-quoted companies range from as low as those willing to use near slave labour in third world countries.
A google (so no idea if the criteria used are the most appropriate, or if there is anything underhand going on) turns up a site like this: http://worldsmostethicalcompanies.ethisphere.com/honorees/
So even in the UK the range of behaviour would range from Marks and Spencer Plc (which made it onto that list above) to Sportdirect Plc (which most certainly did not).
Same laws governing corporation, shareholders etc. but two totally different outlooks.
So yes, both AMD and Nvidia are publicly-quoted companies but if one company has a long history of dubious practices, surely I should support the other one?
*And especially in the Western World a public traded company can often have a very poor long-term outlook since pleasing shareholders (and CEO pay etc.) can often have a detrimental effect on long-term strategic investment as shareholder often just want return this year.
dreamager
26 Aug 16#67
Does amd come with the ability to play 3D games built into the drivers these days? I'm currently on nvidea, and paying for tridef or something similar ups the effective cost of any Radeon card I would plump for
_Valen_
26 Aug 16#68
Is this quiet/cool? I've heard contradictory reports.
Snakeyes646 to _Valen_
26 Aug 16#69
It's only just come out, reviews state that driver updates are gonna sort any problems with heating but these seem aftermarket cards seem to be okay.
ttttd
26 Aug 16#70
Good price. This is the real price:performance king. It would have been better if other partners did 4GB aftermarket cards as well since the Nitro cooler isn't brilliant.
ttttd
26 Aug 16#71
Kind of missing the point. It's not so black and white and AMD are definitely more consumer friendly than Nvidia even when there's no obvious benefit to them, e.g. open source drivers.
imcconvey
26 Aug 16#72
Stop cry.
rickinyorkshire
26 Aug 16#73
Out of stock.
derp1664
26 Aug 16#74
Conjecture. Nobody knows what a successful AMD would be like because AMD are not successful. :man:
ttttd
27 Aug 16#75
Not the point. AMD's "morals" only buys them goodwill and goodwill means basically jack amongst consumers. For every AMD fanboy who responded to the open source drivers there are 100 Nvidia fanboys who respond to their endless advertising. My point is it's irrelevant to their success whether AMD keeps doing nice stuff. Whether AMD will continue doing it if they become Nvidia level successful is a red herring.
derp1664
27 Aug 16#76
Ah okay, so what you're saying is AMD are not very good at business. Thanks that's much clearer now I understand.
:man:
garbageguy
10 Sep 16#77
Just reading that most 4gb cards are actually 8GB and locked off in the bios, which is easily unlocked, so buying 4gb.....is actually buying 8gb, bonus
Opening post
Top comments
In the new Deus Ex, even the 470 beats the 1060. Nvidia since at least Kepler (and Ferni I guess if we consider the 1.5GB GTX 580) have aged poorly.
Of course, the past does not predict the future (and a lot of the poor ageing was due to less VRAM, although in the case of Kepler the poor compute performance didn't help). But with AMD in both the consoles, games will continue to design for GCN and those PC ports tend to run well on Radeon cards unless sabotaged by Nvidia's Gameworks binary blobs.
All comments (77)
Also has more Asynchronous Compute Engines ;(
Note: Sometimes it's not reliable because they don't update it correctly.
Nice one OP!
anyway can confirm this stock is real as mine is being dispatched as we speak, as confirmed by their online CS agent, just had to make sure after the Scan, OCUK debacles.
In the new Deus Ex, even the 470 beats the 1060. Nvidia since at least Kepler (and Ferni I guess if we consider the 1.5GB GTX 580) have aged poorly.
Of course, the past does not predict the future (and a lot of the poor ageing was due to less VRAM, although in the case of Kepler the poor compute performance didn't help). But with AMD in both the consoles, games will continue to design for GCN and those PC ports tend to run well on Radeon cards unless sabotaged by Nvidia's Gameworks binary blobs.
But I do apologise for keeping my original comment so brief. Perhaps I should have been clearer: out of over 10,000 games available, the 480 outperforms the 1060 in, what is it now? Five games? (Assuming a high-end CPU and Windows, of course!)
end of the day Nvidia have a huge market share and devs will have no choice but to cater for that.
Had a chat with someone on facebook that said he ordered 2 days before me and got his 2 weeks before.
The last promise from Scan of a schedule of stock to be in came and past without an update email telling me they didn't get any on that day so I asked for a refund as I saw Overclockers had some in stock and got it dispatched 2 days later.
Will never use Scan again, even after being told I'd get a refund had to email them again asking for it a week later which they payed by paypal automatically.
Well now you do I guess.
The PS4 uses GCN 1.1 (gen 2).
https://en.wikipedia.org/wiki/Graphics_Core_Next#second
If you truly believe that development is done for 7 year old tech and then ported to current tech, you may be in for a surprise.
You may also be in for a surprise if you actually think game companies do heavy optimization on x86 architecture.
Hint, this isn't the PS3, x86 is very mature and there is very little specific optimization done.
For future games, the question is what PS4Neo (PS4 v1.5) will use. Current rumours are it will be some kind of Polaris based GPU but that might make it hard to guarantee backward compatibility with the current PS4. Another possibility is to keep the current PS4 APU and add a 2nd GPU. Previous rumours said that neither Microsoft or Sony were willing to pay to port their respective APUs to 16/14nm but the new XBoneOne S (and possible the new PS4 Slim) show that at least Microsoft were willing to pay. So it possible that PS4Neo could have a 16nm version of the PS4 APU plus an extra GPU. Would be strange for developers but might ensure better Crossfire support for new games.
Microsoft's XboneOne v1.5 aka 'Project Scorpio' is still far enough way that it could conceivable use some kind of Vega rather than Polaris.
Of course, just because the consoles use AMD GPUs does not mean all games will perform better with AMD GPUs. The console version of Rise Of The Tombraider would have had async compute but due to sponsorship the PC version did not at release. When it comes to sponsorship, Nvidia do have way deeper pockets...
The reference 4GB 480 were initially £170 or so and all of them actually had 8GB on board so with a BIOS update they were good value. Reference cooler is never that good though unless you have a case where you need the heat to go out quickly. Anyway 'were' so without a timemachine...
:smile:
Only getting 20-30 fps on deus ex with my old nvidia 670 card. So hoping to double that now
Not had an AMD card for while but find it hard to go nvidia with their g-sync monitor price premium Vs AMD freesync and further consumer rip off with their founder editions premium price scam.
Not many sites still benching with the GTX670, but bit-tech did:
http://www.bit-tech.net/hardware/graphics/2016/08/23/deus-ex-mankind-divided-benchmarked/3
From you 20-30 I assume you're on 'High' or 'Medium' setting (the third and forth charts down). At both of these settings the R9-280X is nearly 50% quicker now.
On pcgh.de, the R9-280X versus the GTX770 (aka GTX680) is also 53% faster (mins are 300% as fast!)
http://www.pcgameshardware.de/Deus-Ex-Mankind-Divided-Spiel-55470/Specials/Benchmarks-Test-DirectX-12-1204575/
In fact, there the R9-270X (aka HD7870) beats the GTX770.
I think the issue here is the 2GB of VRAM on those cards. All cards with 2GB of VRAM are struggling with DE. Check out the brand new AMD 460 falling to the levels of the 670. They both have 2 GB.
http://www.hardwarecanucks.com/forum/hardware-canucks-reviews/70125-gtx-780-ti-vs-r9-290x-rematch-8.html
http://www.babeltechreviews.com/nvidia-forgotten-kepler-gtx-780-ti-vs-290x-revisited/4/
A few other reviews show almost no difference over time.
If anything, Deus Ex shows us that skimping on VRAM may cost you in future games.
...and now we wait :man:
PCGH.de did included the GTX 780 Ti though and the R9-290 (non :laughing: beats it. GK110 was a far larger chip than Hawaii and the two used about the same power. So the real perf/watt and perf/mm² between AMD and Nvidia only really changed with Maxwell. (Although the later is really only of interest to shareholders but that doesn't stop it getting debated all the time on certain forums...)
However, I've said this before when those two retrospectives were linked: all the show is that performance hasn't regressed. They say nothing about how future-proof GCN1.0 and Kepler were. Of course, having 100% of the consoles means AMD were able to ensure current games took advantage of GPU compute and so on rather when Nvidia would try and force excessive tessellation or PhysX.
*(For some reason reviews of 3GB version fo GTX1060 are still scares - nobody sampling review sites and none of them good enough to go and buy their own cards.)
However, while that is true, one of them is greedier and lives by the adage 'business is war'.
Consumers may not care but a company which plays so aggressively is hardly the consumers friend as witnessed by how poorly their cards age (planned obsolescence? poor reading of how the industry is going?), or how they react when something goes wrong (the solder defects which affected millions of parts in the 8800GT era).
Remember Nvidia's CEO has never changed so all the dirty tricks they did to get to their dominant position happened under that 'watch'. And all benchmark cheating in the early days, Nvidia focus group shill marketing, not paying for the damage their solder defects caused were under this CEO. Against that, that CEO did build them up from the beginning, created the big market for GPU compute etc. etc. Still don't like him or his tactics though.
All the talk of planned obsolescence is pretty silly. The nature of technology is progress. Who cares about a 4 year old 670? Really?
If you move away from AMD sponsored titles and unreasonably high settings that exhaust VRAM, there's just no evidence of this so called gimping by nvidia.
It's great that the GCN architecture is flexible with different workloads, but if AMD had produced an architecture that performed well in the here and now rather than waiting for software that didn't exist, maybe they would have been able to keep things more profitable and we'd have better competition.
In the old days it used to be that some titles worked better on Nivdia cards and some worked better on Radeon. Or Matrox. Or 3dfx. Or whatever. Guess what, nothing's changed.
The concept that people are comparing the hottest, best, game and saying that 4+ old technology isn't doing so well is crazy.
Who expects a GFX card to last 4+ years with the advancements we've seen in the last 10 years of gaming?
I expect the card I buy in the next few months to be replaced in 4+ years as well.
If it was your pension fund that invested in one of these stocks you'd want them to make as much profit as possible too.
However, that doesn't mean that anything goes and some companies do act far worse than others.
The range of behaviour of publicly-quoted companies range from as low as those willing to use near slave labour in third world countries.
A google (so no idea if the criteria used are the most appropriate, or if there is anything underhand going on) turns up a site like this:
http://worldsmostethicalcompanies.ethisphere.com/honorees/
So even in the UK the range of behaviour would range from Marks and Spencer Plc (which made it onto that list above) to Sportdirect Plc (which most certainly did not).
Same laws governing corporation, shareholders etc. but two totally different outlooks.
So yes, both AMD and Nvidia are publicly-quoted companies but if one company has a long history of dubious practices, surely I should support the other one?
*And especially in the Western World a public traded company can often have a very poor long-term outlook since pleasing shareholders (and CEO pay etc.) can often have a detrimental effect on long-term strategic investment as shareholder often just want return this year.
:man: