Get the look...

Fair price for a t shirt just up your size by 2 or 3 sizes

Naff...

Get the look...

​It's still a sleeveless top...

Why don't we all go to Shoe Zone and put plain black 4 quid trainers on our feet instead of Nikes? I mean, it's still a shoe right?

Your logic is flawed

I'm not arguing about the brand I own some superdry stuff. I'm saying it's not a good look. It's my personal opinion which I would imagine is shared by others. I did it in a light hearted way with my original post.
As for your comment about 'it's hardly superdry' what is superdry? Well it's a company from Leicester. All clothes are made in Asia and India. Some of their stuff is OK quality some of it is over priced 'primarni' as you say. These are essentially vests with some random thing printed on the front. Some of their other stuff is different and has style like some of their jackets and hoodies.

Branding is all that makes brands what they are, therefore a primark unbranded is very different to Nike, at least considered so, therefore people buy the brands and pay the premium

People buy clothes for their quality and style. I personally follow this model. I own clothes that cost pennies to hundreds of pounds. I don't just buy everything a brand has to offer just because it has a name on it. I buy items for their own merits. Many branded products start with the same 1 pound t-shirt that primarni do, made in the same Bangladesh factory. Very few companies these days actually have well made non mass produced clothing that is consistent. I recently found a company based in Nottingham called Sauce and Brown who make very good quality limited run clothing that's the same price as this mass produced big name brand stuff. But the difference is the quality and the fact they only make 100 of each design. Each item is individually numbered.

​Yeah that's cool and at the end of the day fair play. I personally know that some of their stuff is total crap and other stuff is OK. Bought one of their leather jackets last year. Two poppers fell apart on the first wear was 250 quid I expected more. Ended up buying an all saints for 350 best leather jacket I have ever owned. Then again I've owned some of their early wind cheater jackets that are still wearable after 8 years. It's swings and roundabouts and it doesn't mean everything is well made. I wouldn't buy anything else other than leather, from all saints after finding that unless you hand wash all jumpers and tops they shrink.

Dunno why you're spending so much energy on people who can't understand a joke enough to restrain themselves from defending their superdry tank top collection.

HOT! If not, I will not wear it anyway!

Perfect to go with the high end designer Superdry flip flops posted yesterday :smiley:

Ignoring occasional differences in quality its because most people are quite gullible and care (as a result of careful marketing programmes and conditioning) what income bracket / life style group somebody else thinks they are in.

I get what you're saying, and I haven't claimed once that these tops are gold lined, but they are branded, people like the brand, and its (relatively) cheap, hence a deal. I'm not giving a guarantee, or a warranty, but I like and own some Superdry, they've served me well for pretty low prices, and generally their products, for me, have lasted just as long, if not longer than any other brand

All Saints are top class on leather btw, my dad had one, dayum, 300 quid well spent

I wish you were right, people do not buy clothes for quality or else half our stuff would not be made of plastics and low quality cotton. As for style, tro a certain extent yes, but most the time its the brand over anything. I have some rlly nice Tokyo Laundry stuff and some less so Nikes, I prefer the TY but most would probs choose Nike, so that someone looks at them as thinks 'Hes wearing Nike', not 'Hes wearing a t shirt'


I honestly don't know what you're referring to

Yeah cos of marketing people are gullible, they assess products as worth more due to a name, a logo, a price promise, a warranty, etc... but in the eyes of that consumer the brand adds value to the product, therefore it warrants a higher price. You can say its a ripoff but I bet 90% of your stuff is branded, simply cos brands dominate every single market. Even most cheap knockoffs brand themselves.

The income bracket is relevant at the higher end e.g Rolex, Ferrari, but for low to mid range, e.g clothing and smartphones, the most impressionable and brand aware people I know are on lower incomes, the brand is worth more to them than someone who can afford a hundred pair of shoes. So in this case, I would say income is quite irrelevant

wearing these makes you look like a mink or a wufter

Exactly!

I wear vests for the gym, not as a fashion statement but purely to have more freedom of movement.

Stupid brand, making itself out to be somehow Japanese related when it's based in Cheltenham..

Fair price for a t shirt just up your size by 2 or 3 sizes

Onitsuka was a Japanese brand and design though, if not manufacturered there still.
I don't like the implication that the founders of Superdry think people are so stupid they won't notice their trick.

​Apologies I must be mixing it up. Saw a documentary a few years ago and they were at a site in Leicester.

Not at all; brands have their target markets and people are aspirational - they want to aspire to the next level brands.

You misundestand the whole of point of retail marketing - its to target specific customers, build in features that the market will value and differentiate the brand from its competitors. In building in features they will look to spend the least money for the most perceived benefit generated for their target market. Marketeers are not guilible but they are good at pressing the buttons of the brand conscious consumers - that's their job.

I'm no brand junkie but you can't compare the quality of superdry to primark