Ordered 2 on Saturday, they'll be delivered tomorrow by DPD, which seems to me that they'll be losing money on my order...
As for anonimousse, its not advertised as an OTG cable, its data and charge only.

nice and small ideal for keyring/wallet .. bet the packing will be crazy for the size of it

Gimme a break. ebay item 152087157049 is the same thing for 99p.

A nice compact keyring version for £1.39 (10p cheaper) is 351701659423.

Do some searching, this deal is no big deal.

This site is evil. Just bought 2 despite my phone having a usb c connector...

if you don't want the key ring bit and don't mind longer cables (50cm) you can get 2 for 99p item: 231940178808

Not really the same thing though. Yours looks more bulky (although I prefer the way that the connectors tuck away).

However, I did find one identical to the OP for 99p delivered - item #152087157049

I have got this exact charging cable, I got it from EE a few months back when they were giving out vouchers if you returned your charge-bank thingy...anyways it works well enough...although it's a bit of a stretch thinking this is suitable for attaching to your keys...its a bit too large for that to be honest but if you are after a true keyring phone charger then have a look at the Incharge it costs more..about £10 with shipping but it is a true charger thats so small it can be attached to your keys without you even noticing its there and you can a version for the iphone as well

As an alternative to the incharge take one of these, fold it in half over your key ring and substitute the magnets for a twist tie to keep it together. A saving of £9 and no strong magnets to interfere with bank cards, train tickets, electronic devices and other stuff you may have in your pocket.

Seems a bit fiddly tbh...but I have both and I dont use this one at all on my keyring, its a tad laughable they actually claim it is a keyring charger in the first place...its just a small-ish charger, not bad for the price but dont kid yourself it wont get in the way of your keys, it is bigger than the Incharge and unlike the Incharge, isnt designed to be folded in half, you do feel like it will snap if you fold in in half as you suggest...but you pays your money and you takes your choice...oh and the magnets dont really interfere with anything, they snap close and dont attract anything else, mind you I dont keep my keys in the same pocket as cards etc. but I have never had a problem...just ordered a new Orange one as well..

You can get them in poundland but the plastic bit snaps off the key ring easily. For an additional 49p you may as well get them from Vodafone. Heat added!

with DPD/Inter-express delivery for free .. I kid you not the delivery is way more than the item.