Wasn't this supposed to be £150?

How many clueless idiots browse this site. The price is as expected it has nothing to do with the exchange rate get a grip. They did not buy the stock after Friday. Honest to God never read so much deluded nonsense, including amd with their ridiculous performance.

That was for the 4GB version and will be without VAT.

8GB 480 has a RRP of $229, 4GB at $199.

$229 + 20% (our VAT rate = $274.8 )

$274.8 current rate according to Google = £206.62

Not exactly an economy breaking difference. :wink:

I'm not entirely sure people understand how businesses work.
If you think that UK businesses bought this stock in the last few days based on the current exchange rate...well....I got nothing.

£212 lol

Ordered vs £400 for a 1070. Performance is on par with a 970 apparently

just ordered oc edition!

Wait for the custom designs.

Any idea on the noise levels?

You can't compare the RX 480 to the GTX 1070. They are made for different markets.

Wasn't this supposed to be £150?

Great! Now its more expensive because we left the eu. Last time i heard, this was $200 usd. X(

I think 8gb is $230 and 4gb $200 then add 20% v.a.t
also this has a backplate I think so that's possibly extra $10

Looks like a Scorpio candidate.

​I think it's a good price considering it has a back plate also

For those complaining that the price isnt cheaper, I'd suggest you remember Brexit amd the devaluing of the pound.

Whats the recommended PSU required for this please?

Also whats the power consumption like please? I heard this is on new tech and is power efficient apparently?

Oh for those with the student discount code it comes down to £202.34

Left the EU... might as well join the US for better deals, They'd also make France build a wall for us...

400W or so.

These things pump out some serious hot air under load. During a quick test on FurMark I saw 83c in a very well cooled case. If you insist on RX480, wait for the custom cooler variants.

I can't wait to put this in my PS4

It should draw a maximum of 150W (1x 75W 6pin connector + 75W from the motherboard). recommended minimum would be around 350W if it's a very high quality power supply and you don't have to power much, else around 450-550W should have no trouble

At the rate of the update cycle. In a few years you may as well just buy a PC :smile:

Showing as out of stock for me, ordered it anyway.

Where from?

Just to add to that, $199 = £149, so add VAT and you get £180, ie. the minimum you'll see the 4gb 480 for.

This is the 8gb edition

What day are proper shops starting selling these?

it's amd cold.. amd if it's on par with a 970...... buy a 970. I have a 1070 and it was worth every penny..

Yeah but a week ago the pound was worth more so it would have cost more like £190.

This is 8GB

Peasant. I have 2 1080s. Worth every penny

Some people prefer 3.5gb it seems? :smile:

3.5gb vram vs 8?

I'll take 8 thanks. :stuck_out_tongue:

Bretix effect, get this now, we are out of the game, lol

These cards were always intended at this price point, regardless of Brexit.

Yep :smiley:

Is Bretix some kind of new weetabix? Because it sounds awesome if so.

so, another fail from amd then, no point to use 8gb of unusable vram unless I buy 4 of them

Reviews at 14:00, I'd wait a few hours before buying.

Buying 4 wouldn't help.

It's the other way round, the pound was worth more mean we buy US good cheap, now US buy our good cheap since the pound has devalued

Ferrari is pretty noisy but you can use the ignore user button if it gets too much... :wink:

Just a heads up its xfx... dont buy

No no no :smile:

Aren't they just a reference card made by Sapphire (at a guess)? Unless you mean warranty.

Their customer service is none existant. And no black edition is not reference.

It looks a lot like reference, with a plate, and a minuscule overclock.

Well it is this time since new release but its normally not.

Also who would want a ref card these days? Who would water cool this?...

Sorry still new to graphics cards and still learning, is this Reference Graphic Card or Non-Reference Graphic Card pls?
Also is XFX a good reliable brand/manufacturer?
Thanks

If it wasn't for Nvidia, AMD would be ripping us off.

I can't answer that. I'd never buy a reference card unless it was cooled like the Fury X (I wouldn't buy the Fury X though).


Reference. I would wait for custom PCB's with better cooling and more headroom, hopefully. If you must have the 480 today then go ahead. The waiting game continues :smiley:

tic toc tic toc, pound started bad today, shall we by now or wait for an increase later??

No chance. This is Polaris. This is more likely going inside PS Neo, with one set of shaders disabled and lower clocks hence 4 teraflops and coming out this year.

Scorpio is nearly 18 months away because Microsoft are having to wait until AMD's full size chip is ready next year, called Vega.

Buy today if you need it today. Otherwise wait for better custom cards.

Yes yes yes

Pound was worth $1.46, so $230 card becomes £157, plus VAT = £188

​It will do, the NDA in the UK doesn't lift until 14.00 today. That is when they can officially be put up for sale. By rights this card should not even be on the website at the moment.

Since when was it that simple?

It's not even just the 3.5GB bit although the 970's 3.5GB + 0.5GB does require driver writers to work extra to optimise for it.
No, the problem with Nvidia with Kepler was that as soon as Maxwell came their cards started to fall way behind (GTX680 went from beating Tahiti (7970 / 280X) to being beaten by Pitcairn (7870 / 270X etc.), GTX780 fared similarly against Hawaii (290X / 390X)).
So it would be crazy to buy old Nvidia tech. The same thing applies to all the thread we've had on HUKD about 980Ti since GTX1070 launched. If the speeds are similar now, I for one do not trust Nvidia not to actively sabotage the performance of the 980Ti (special high VRAM setting which strategically uses more than 6GB making the 1070 and 1080 perform far faster, etc.).
As for this deal: guess the price is not bad for 8GB as per your post #14, but I would wait for reviews and other AIBs as XFX don't have great costumer service (although the 1st year should be with Amazon).

just buy a ps4 pc losers

PS4 PC. Ironic.

Wondering if it is better than this?

For that sort of usage, I suggest this

click

Just before Brexit result pound strong at £1=$1.50 so 229/1.33 = £153 plus 20% VAT = expected to pay for 8GB card £183
After Brexit result pound is weak at £1=$1.33 so 229/1.50 = £172 plus 20% VAT = expect to pay for 8 GB Card £206

So brexit is bad for anyone buying anything made outside of the UK in terms of you will pay more than you would have going forward probably around 10%

Just to clear that up :stuck_out_tongue:

All press comment on this card so far points to it being great value either way and Ill be buying one when theres stock, as I need reference blower fan for my small form factor Alienware case.

What time are the reviews likely to happen?

In 5 hours the NDA lifts.

The NDA is not up until 14.00 today in the UK so the card will be for sale and the reviews will go up after that.

Bet it's Corbyn's fault, everything else is!

I'm not entirely sure people understand how businesses work.
If you think that UK businesses bought this stock in the last few days based on the current exchange rate...well....I got nothing.

2pm today is when NDA is lifted and it officially goes on sale

https://countingdownto.com/countdown/rx-480-nda-29-june-2016-countdown-clock-0

No. It was meant to be $200. But we have extra taxes to be added etc

I did, and many other consoles. Well. Pretty much all of them.

I'm now thinking to upgrade my PC. Didn't someone recently say there was little advantage is going for 8Gb over 4Gb? Or was it that there's no use going above 8Gb? My poor addled brain doesn't remember this stuff like it used to.

Also, I built a monster i7 at the time around the G1.Guerrilla board http://www.gigabyte.com/products/product-page.aspx?pid=3776#ov
I didn't really want to go to the expense of replacing my whole rig - will I be OK just plopping this card in?
I understand it should be backwards compatible with my slower PCI Express slot and the data throughput being a little slower won't hugely affect performance?

Doesnt really work like that lol...

The GPU here probably won't make full use of the 8GB. Bottlenecked by other things first.

Can't figure out if that's supposed to be 'buy a PS4 PC, loosers' being smart and joking about how they are basically rubbish P.C's or 'buy a PS4, PC loosers'... being really stupid especially considering even PS4 fans will be moving on soon..

My arms just fell off because we left the EU... just straight fell off... it's also raining.

Ye this is about £40 overpriced so no, the proper price is the familiar price we all know in the amd camp, £190 release n about a month later £179.99 were it sits pretty much all the time and that's for custom cooler not reference which is cheaper, but maybe being xfx overclock regardless how small, then the back plate, maybe that's the extra £30-£50.

But no i'll pass.

It's the 8GB version. The 4GB will be closer to £190.

$269.99 on newegg for US so this price does not look that bad in the scheme of things to me.

http://www.newegg.com/Product/Product.aspx?Item=14-150-772&utm_medium=Email&utm_source=GD062916&nm_mc=EMC-GD062916&cm_mmc=EMC-GD062916-_-index-_-Item-_-14-150-772

Well, maybe.
But all else being equal for an extra £20 or so, it's well worth having 8GB. Maybe the Skyrim revamp with a 64-bit exec and new rendering engine will make it worthwhile having 8GB once loaded up with the likely new fan mods.
Anyway, extra memory does mean a card will age better. All it takes is for console games to require 4GB+ in a few years and then a texture mod or similar for the PC. That should make the 8GB well worth it. Certainly there have been far to many cards which aged badly because they had too little vRAM (1.5Gb GTX580, 2GB GTX680, even 3GB GTX780).

Right. I've got nothing against the progression of more VRAM in GPU's, 8GB this level is great.

no the 4gb should be around the usual £159.99, but hey it's your money, you'd think by now though people would have learned though :smirk:

Also good luck getting anything from amazon they have stock or delivery issues they're not getting in any new stock of electronics everything from phones (galaxy s7) to gpu's, it's been this way for a few weeks now, the only 480 is an xfx and amazon will be price gouging it's not in stock nor will be in the next few days, hopefully some common sense will win out otherwise amd's big release will fall flat due to the usual greed of these e-tailers esp amazon.

Learned what?

Was hoping for under £200 but still great value

The 8GB will only be useful if you plan on investing the £££ into the VR gear. 4GB is enough.

Is this going to be man enough to run an Ocolus Rift?

£213, oh dear AMD.

Nvidia must be p*ssing themselves laughing.

Is Ferrari ok? Someone go and check on him.

Definitely, I expected the 4gb edition to hit in at around the £200 mark. A fair price (even if its still more than I'm personally willing to pay :laughing: ) that's only going to get cheaper as proper aftermarket cards are released.

geez man if I need to explain it, everybody is talking about this card every release of a new gpu is hiked up this is no different it's been this way for years, with the same arguments this is not the proper price is gouging same as its always been this card is no different to any other in that respect..

RX460 - £89.99 - £109.99
RX470 - £119.99 - £139.99
RX480 - £159.99 - £179.99

These are the U.K. prices, always have been and this is where they will settle, and they better settle fast the gtx 1060 with 3 lol or 6gb vram is on it's way, it's believed it will be very close to the 480 and with the massive overclocks of pascal all that will hold back the 1060 is it's price, so the amd cards better level out soon.

Just abouts.

What can I do about it? This is the price. Buy it or not. The way NVIDIA is going the 1060 will be £300.

There is always hardware shortages whenever something this high profile is released... hasn't stock for the GTX 1080 only just just started to become stable?

​Meh lots of GPU default fan curves aim for 80, that wouldn't worry me at all, especially from AMD. If it was hitting 95+ under regular load you'll start to see issues with throttling. That said I do agree people should wait for non-reference unless they're planning to water cool (in which case they're probably too experienced to be taking advice from HUKD :smile:).

​Yup, there is absolutely no chance in Hell that the 1060 will be below £250. I genuinely believe that spot will now be for the 1050.

​Yup, there is absolutely no chance in Hell that the 1060 will be below £250. I genuinely believe that spot will now be for the 1050.

Where's the "care in the community" guy?

What's going from a Gtx 680 to this gonna be like? Can't really justify the 1070 prices

After the reviews are published we'll know :smile:

Decent price around £200. Just need to see some reviews/benchmarks first.

Currently unavailable.

​Won't be available until later today. The card is still under NDA until after 14.00 so no retailers are allowed to sell it until after that time.

No it was supposed to be free and you get a biscuit as well.

So all the posts of 1070 and 1080 dropping in price and being in stock voted cold, but this this get super hot without benchmarks and what benchmarks that have been released put it exactly in this price bracket?

Oh, ok.

They're all custom. There's no reference card :P

The speculated performance is supposed to be around GTX 980 performance, there's speculation the cards can be overclocked more. A spanner was thrown in the works by one Polish magazine review, where they had GTX970 performance and couldn't overclock by even 5%. However it seems likely they had a duff card, as there would be no point in AMD Wattman app which is for overclocking. So we'll know when the reviews come out, which is later today.

http://hexus.net/tech/news/graphics/93998-amd-radeon-wattman-overclocking-tool-details-leak/

https://www.reddit.com/r/Amd/comments/4q80xw/polish_magazine_reviews_rx480/

If the performance isn't on par with a GTX980 then I think AMD have problems, as this card was hyped up so everyone thought it was giving them that sort of performance, I think matching a GTX970 would be a mini disaster for this card and AMD.

Working for an IT software and hardware reseller I can confirm it is that simple. Stock is supplied from a channel where pricing is determined on the day of purchase. At least for components like this.

link has been deleted.

So I guess you are buying and selling in GBP? The channel has to buy the stock from somewhere, and in this case it is likely to be in USD or other currency. If that channel buys in USD and sells in GBP then they would have a reserve of USD based on a 'peak' exchange rate (if this year, probably of just under 1.50 to USD) After landed costs are factored they are unlikely to sell a product based on todays exchange rate, but their usual profit margin

This card makes the founders edition 1080 look like a deal.

How do you work that out?

Would this be a huge upgrade to a GTX 960 2gb? and would a 450w psu be good enough?

links now dead :disappointed:

Why, is it coming out next Christmas?

:wink:

No, it's 199$ for 4gb version + 20% VAT

A decent upgrade if you have a decent CPU. PSU is enough.

We're still in the eu for now. Silly bankers crashed the pound in revenge, nothing real.

Not revenge..fear...get it right.

do both black editions have a backplate or just the oc model

Sorry, but don't try to defend the economic effects of your Leave vote.

Retailers have said themselves that the Brexit vote will affect prices, the pound is down to $1.35!

This card is supposed to retail at $199 including taxes for the 4gb version, which WAS £140.
Of course, nobody expected it to actually sell for that in the UK. With our slightly higher electronics importation fees and VAT retailers expected to sell the card at around 15-20% higher than in the US ~ £160-170.

Bear in mind we haven't even left the EU yet. There are no extra tarrifs on these cards at the moment. This is purely the effects of Stirling being devalued. When we leave, expect much worse.

Better get used to paying through the nose, Brexiters.

Oh ok. I feel stupid. I forgot to add VAT. Thanks for the explanation.

​I think it's just the OC from what I read but I can't be certain.

I ordered the normal one for 213 "/

Looks like someone got into trouble and they have removed the listing for now, Oops lol.

Can we leave the EU referendum out of this thread please, it will just turn in to a sh&*fest as it usually does, and there's people who are genuinely interested in this card and don't want a to and fro debate on the EU Referendum.

The Hexus link I gave earlier, where they found RX480's on Amazon UK before this deal was listed even, they've been changed to temporarily out of stock. I'll wait until OCUK, Scan and others get the prices up, possibly later today.

Overclockers, and presumably many others, get their stock on tick, they wont pay for it for 28 days.

Price of 480 in the USA

http://www.newegg.com/Product/Product.aspx?Item=N82E16814131692

The price isn't over exaggerated here.

Review:

https://www.youtube.com/watch?v=5CJBaZ9V2Eo

The 970 is still a good buy for around £230 (if VRAM doesn't become an issue soon).

So it costs almost the same as a last-gen GTX 970 and is worse? Ouch.

The 970 has dropped recently around £20/30. But yeah. I expected more. Reference though. Need to wait and see if the chip can overclock well with more power headroom and better cooling. If it cant, then there's no way I'll be getting it.

I call it for what it is then, a mini disaster for AMD, it's a little less than GTX970 performance.

Yeah it was all hype sadly, this card is off my list now. AMD should sponsor the England football team as both have predictable performance, another AMD hype fest.

The no data NDA til release day hype has come true again. Just like Fiji.

​Not that I care but I believe I found it before they did. I posted this deal at 3am they published their article at 9am :smiley:

I'm looking at the chart AMD used at the event. 2x RX480 = Nvidia 1080. I'm that use case, I want the performance of a 1080 but not at the hiked price point.

No I've been factoring in the whole crossfire debacle and that the 2x = 1080 was a very select benchmark, also looked at leaked benchmarks and it appears this card will not be approaching the 1080 in crossfire.

So 3 cards is 1080? I then take into account crossfire again, it's a potential **** show right? The cost is also higher than a 1080 at that point and the performance is not guaranteed in all games.

I was really looking forward to this card and would have purchased at £212.99 today (2 in fact!) but the chart shown off at reveal vs leaked bench's don't match. Happy to be wrong.

2 480's were used against the 1080 in AotS. An AMD showcase game. A pinch (or truck load) of salt was required. No one should have ever took that seriously.
CFX is just not worth it.

Because of varying sales tax and laws state by state, all USD prices are without tax which is then applied once a person has purchased an item.

https://www.tripadvisor.co.uk/Travel-g191-c1484/United-States:Sales.Tax.html

The RRP is the base cost of the item throughout the United States which is then subject to any local taxes and fees.

How on earth can the same card cost exactly the same amount of money throughout the whole of the United States of America when each state has different tax rates?

AMD (or anyone really) has two choices when announcing a product for sale in the USA, one base price minus tax which will be applied at the time of purchase or, they do the calculations on each and every state have different pricing for each change they come across.

The first option is easiest, which is what we have here.

Brexit has really thrown up a hornets nest throughout the United Kingdom, but please dont make nonexistent arguments on the (amazingly) reasonable prices we still have on these cards.

Because of varying sales tax and laws state by state, all USD prices are without tax which is then applied once a person has purchased an item.

https://www.tripadvisor.co.uk/Travel-g191-c1484/United-States:Sales.Tax.html

The RRP is the base cost of the item throughout the United States which is then subject to any local taxes and fees.

How on earth can the same card cost exactly the same amount of money throughout the whole of the United States of America when each state has different tax rates?

AMD (or anyone really) has two choices when announcing a product for sale in the USA, one base price minus tax which will be applied at the time of purchase or, they do the calculations on each and every state have different pricing for each change they come across.

The first option is easiest, which is what we have here.

Brexit has really thrown up a hornets nest throughout the United Kingdom, but please dont make nonexistent arguments on the (amazingly) reasonable prices we still have on these cards.

TBF a lot of the benchmarks are using all the gameworks settings, I don't know why, turn gameworks off and at least do an apples to apples comparison.

The issue you're overlooking is it's crossfire, crossfire does not scale 100% and where it does scale well, it won't for every game, therefore 2x RX480 would never be the same as GTX1080 as it can't perform to a consistent level like a GTX1080. Also the RX480 benchmarks now show the performance level to be a little less than a GTX970. AMD always deliver this, always, I thought maybe once they would buck the trend, failed as usual. I now expect their Zen architecture to be all hype as well.

More reviews...

It's not all hype. At £160 this would be a fantastic card. I know you don't want to talk about the EU but it is Brexit. In the US this car will sell like hot cakes. R9 390 performance for $199, can over clock to match the 390x which did cost $399

Yer, i hope its not a complete flop, I have a 980ti but a friend getting into PC gaming who didnt want to go crazy i urged to buy a freesync monitor and wait for this, as it stands will probably urge him to buy a 390x

1. It's not £160, it's over £200

2. It was hyped to have GTX980+ performance

3. You don't know how well it overclocks.

Absolutely, pinch/truck load of salt. However I was expecting a moon apart distance in performance vs the chart of the 1080 in real world gaming - not WORLD'S APART.

Good price for the card so heated, but the card is not what was hyped (That sounds familiar).

You signed up just to come up with that load of bull.

Never in this day has anything been worked out based on a simple US Dollars exchange.

You have so many more costs involved. It has nothing to do with any brexit decision, leaving EU etc

Some states in US have no Taxes on top of goods, some do. Prices fluctuate greatly in the US depending on where you live. Here we have duty, VAT on top. 15-20% extra you say, seen as VAT is 20% why mention possibly 15% extra, it had to be 20% minimum.

And point to where it clearly states anywhere inc of taxes, as this isn't common practice in US

I fully accounted for crossfire losses but did not count on AMD being so massively far out from the claims made.

That's why AMD used it as the benchmark (the only benchmark). Because they knew they couldn't test normal games like GTA V for example.

It wreaks of desperation. Dubious is the more polite term I guess.

The hype generator :smile:

I always feel that when a discussion comes up about UK price vs US price, I should have ready made links to Supply Chain 101

I think people need to take that video review for what it is, let's not forget that the 970 used in the comparison appears to be highly over clocked not to mention the fact that this is a reference card and is likely running on drivers which are in no way optimised for the new Polaris chip, also the directx 12 charts towards the end of the video are very encouraging for future games, this could actually turn out to be a very Impressive card once it's gets a decent cooling solution and a small OC

It was supposed to be £160 before we decided to leave the EU. Hence the pound dropped. Hence it is more expensive than expected. It will do very well in the US where it is priced extremely competitively compared to last gen. We are going to have to get used to the fact that this is what a good deal here will look like. A £220 card offering performance of last year's £300 card.

Anyone that thought GTX980 performance was living in a dream world. The card is a mid range card, always was aimed at that. From the number of cores, computer units and the floating point performance it was always supposed to be an R9 390/x replacement, at a better price. In DX12 applications it may still rival the 970 because of Nvidias poor DX12 performance.

The new architecture lends itself to good overclocking performance. We will see when more benchmarks come out but I'm pretty confident.

I cannot stress this enough - this is not how it works.

Do shut up about the EU referendum and your economics degrees.

Stop and reflect on the pricing, regardless of the politics and economics of late, graphics cards have always, always been higher at launch.

£30-£40 more is expected and completely ordinary at this point. It will drop in a few weeks, but it was never going to be the RRP at launch (regardless of supply diversification and exchange rates between markets).

Moving on - 2x RX-480s or a 1080 at this price point?

Yeah like Chaz_UK said, that is not how it works at all. Nevermind this part:

"Bear in mind we haven't even left the EU yet. There are no extra tarrifs on these cards at the moment."

Does the EU have a trade deal with Taiwan/China? No, no they do not.

Yeah like Chaz_UK said, that is not how it works at all. Nevermind this part:
"Bear in mind we haven't even left the EU yet. There are no e
The pound has gone down relative to the Asian market. A lot. Imports are therefore more expensive. Economics 101.

You are basing that on manufacturing every card in the current stock since last Friday, and that the suppliers who pay the manufacturer in foreign currency had 0 currency in the bank.
Edit, forgot freight which has obviously travelled half way around the world in a ship since Friday ready to go to your door. It doesn't work.

Never supposed to be £160, you're dead wrong there. US$ to UK translation never works that way. Every site was speculating GTX980 performance, that was the hype. Anyway like you said we'll see once the reviews come in they might put a different picture on the whole situation.

Any other cards on Amazon?

Benchmarks show that this card barely competes with the GTX970. Abandon ship, just cancelled my preorders and going for a 1070 instead. Red team with a pathetic offering once again.

Come on, most retailers pay for stock on credit. Look at what OCUK said.

The retailer isn't the supplier and the supplier isn't the manufacturer. The retailer does not decide the RRP

Who said the RRP is £213? That is what the retailer, like OCUK, is choosing to sell it at.

As for the tax situation, I was unaware that $199 is the tax exclusive price. But that still means we should be paying £170-£180 for the card given the taxes here, based on what we have seen in the past. The exchange rate was around 1.5 for the dollar to the pound. So $200 would have been £133. Plus even 30% in taxes and we are at under £175.
The pound has lost 10% of its value relative to the Asian market.

This card is priced exactly as expected, nothing whatsoever do do with Brexit. I work in the industry, I enquired on pricing before Brexit, nothing has changed.

All current benchmarks have either broken NDA or could be using non-ready drivers, so take them with a pinch of salt. Give it 1 more hour then the NDA lifts and there should be a flood of honest reviews and professional benchmarks.

Even using outdated drivers, the results are horrible. It would need to be almost 40% better to be par with the 980 or 390X and that is highly unlikely to be achieved by a driver fix.

Must be the only industry immune to the price fluctuations of stirling and what that means for importation.

40% was a modest estimate in some cases. Dumb ass.

https://www.youtube.com/watch?v=5CJBaZ9V2Eo

For a reference on pricing versus Nvidia OcUk have the 970 from £210 and the 980 from £276.
So when the benchmarks are out it will give a sense of value versus those cards at least on current performance per £.
The RX 480 will likely improve versus those previous generation Nvidia cards over time with driver updates plus if you go for the 8GB version you have some future headroom.
So you have to juggle quite a few factors including the fact that initial pricing is likely high but may not come down depending on how the £ trades versus the $.

Which is what the supplier would have bought it for. The supplier won't change his selling price to OCUK based on todays exchange rate. The supplier will sell it based on margin from cost in warehouse.

I doubt they will be able to take advantage
If the supplier is in the UK, what if he is in Germany or the Netherlands?

What happens when the stock runs out, or the next card is released? Vega will end up being mighty expensive here.

If you pay in EUR on a credit account and you your bank exchanges GBP to EUR on the invoice due date then you have no idea what your profit margin is until the date of payment. You'd soon lose all of your business to your competitors

Let me ask you. If the vote was to remain and the £ stayed around 1.40/50, you think this GPU would be cheaper?

Completely incorrect.

I work in the hardware industry, everything is based around current and projected landed cost prices, giving a blended average cost.

1.5/1.6.

And of course.

Currency is "reserved" at the date of placing the order, to retain the exchange rate and pricing on the product.

Works both ways, sometimes the exchange rate is better, other times worse, but the price is generally finalised on the day of placing the order.

Nothing on wccftech is to be trusted, read the Reddit thread regarding this on /r/amd they want wccftech posts to be banned from Reddit.

Not a chance, there's now just less margin in it for everyone.

Are you seriously trying to suggest that a fall in the value of stirling has no effect on the cost of imports from Europe?

Any evidence for that? The 480 in the USA is around this price including the VAT.

Have things gone up though? From looking at the 970 or 1070/1080, they are the same price as they were on Thursday. The 480 is the around the price as it was predicted.

The supplier is not going to just soak up the loss in his stocks' value. The consumer will feel that disparity along the line.

Your blended average cost is the cost in warehouse which you base your customers list price though - would I be right in that?

I hear what your saying but buying the cards at these prices only encourages them to keep doing it, the price will settle buddy, these are only replacements for the r7-360, r7/r9-370, & r9-380, and they will be priced accordingly but if people buy at these prices then asus, will follow suit then, msi, evga etc. all with the attitude well they can do it and people will buy so we can do it too.
plz everybody remember this is a replacement for the r9 380. The 380x, 390, & 390x are all to be replaced by vega, as for the gtx 1060 well NVidia will have very few options but if it's more than £175 i'll be surprised, they'll want to steal the thunder of the 470 & 480 so pricing it at £155 will put the cat among the pigeons.

The 480 is about 10% more expensive than expected. The 970 being cheap is a result of retailers getting rid of old stock.

It's amazing that people resent paying £20 extra due to the speculation of speculators more than they value preserving their right to remove the speculators once it becomes clear that they are actually **** at speculating unless they can predict/control the future.

"Brexit ruined my life.." said no one with a brain, ever.

Maybe not.

Maybe a good rough method for working out a realistic comparison of US pricing versus UK is this:

Look at the typical pricing for an Intel CPU in dollars but ignore any special deals. Intel’s RRPs don’t fluctuate much if at all so are a good baseline.
Then do the same for UK pricing.
I used price tracking for Amazon via camelcamelcamel and got this:
Eg. i5-6500 = £170 UK, $205 USA so the ratio is 1.21.

So a $200 card should come to £165 plus you have to add VAT which brings it to £198.
It’s not perfect as you don’t know if the import duty in both countries is the same but better than just using the exchange rate I sense.
But with the pound under attack who knows how to do the conversion these days!

Computer components will become expensive for us in the future, starting from this generation. Believe me. If you grab a 980 right now for £275, that will remain the best price/performance in the UK for a while.

Review:

http://www.guru3d.com/articles-pages/amd-radeon-r9-rx-480-8gb-review,1.html

All the AMD fanboys are eating their hats now, where's that GTX 980 performance? Glad I cancelled my preorder, GTX 1070 on its way now.

Power consumption is disappointing versus Nvidia as no better than the 970 and decimated by the 10x0 series.
That's the biggest surprise and doesn't bode well for the high end Radeon GPU.

GTX 1070 is around 50% faster with price to match, over £400 for custom GTX 1070 models.

You get what you pay for, I refuse to pay £400 for something I'm gonna replace 12-18 months later :wink:

Edit: anandtech review up: http://www.anandtech.com/show/10446/the-amd-radeon-rx-480-preview/7
Eurogamer for us Brits: http://www.eurogamer.net/articles/digitalfoundry-2016-amd-radeon-rx-480-review

Performance per dollar. Meaningless for us.

​You're silly. Without Amd even existing, you'd be paying double or triple or whatever price nvidia wanted to set it as (higher than they have now)
When will people understand competition is good for us consumers?

Yep. More than a 1070...

Hey look it turns out AMD embellished the pricing and perfomance, what a surprise.

Though the perfomance looks alright for the price.

Competition is good, false promises are not. They should give us the hard truth and say it will be the best performance per currency, not that it can compete in terms of raw power.

Nvidia 1060 anyone? Arstechnica seem to think an undercut to destroy AMD at both ends of the market is on the cards.

https://youtu.be/CMi_LAQ5XuE

TLDR;
Usually inbetween gtx970 and gtx 980
Underperforms in certain games
Gets wrecked by the 1070
Save and buy a 0170

Looks better than the video review earlier claimed (slightly better than gtx 970, not slightly worse), but worse than the hype. Power consumption is decent too for AMD. Not too shabby.

As usual wait for the ones with aftermarket coolers though..

Rip.
If it were priced at 960 money it would make sense to me looking at reviews.At 970 perf,money & power draw it just slots in with the rest as is.

Terrible power consumption considering it's 14nm and matches the GTX 970 which is stuck at 28nm.
The worst part of the new chip by a mile.

Sorry, so you'd go with the 970? I'm looking to build a mini gaming pc soon, will prob wait for the 1060 to arrive. Any advice guys?

The way 10 series is going price & perf(my guess) I expect the 1060 to cost £290-£300 be on par/better than 980 & the 1050 to be £230-£250 & 970 perf/better.But when & in what quantity who knows?

Radeon RX 480 Price to Performance First Look
https://www.youtube.com/watch?v=PgbpXh0CifE

RX 480 Review - The New Value King
https://www.youtube.com/watch?v=2GdfDCq86Gk

Already gone, This is the one with the back plate and a set overclock out of the box right?

Very small OC.

Biggest i've seen in vid reviews so far is 1360 jays two cents,not what was being leaked surprise surprise.All complaining of temps & noise :disappointed:

I meant this card. It's slightly OC.

Tell me the price on these cards is good in the UK now.
~£185 plus shipping on the slower 4gb model.

It's been a few hours, have you worked out what sales tax is in the USA yet?

I'm not sure but right now on Newegg you can buy the 4gb card for $199.99. That is £148 on the current (terrible) exchange rate, plus the expected 20-25% markup for the UK leaves you right around £185.

If the exchange rate was still 1.5 then the cards would be around £165.

It's OK, it's 2 year old performance for less money, the price point for this performance was around £250, it's an underwhelming release, reviews like the card. The performance per watt is more than a GTX1070 though. I think the GTX1060 will be an interesting card to watch out for. AMD have played their hand, Nvidia are ready to hit back if they can. The price is good for this performance but it's nothing spectacular.

​hahahahaha

I was talking about 1360mhz so only 90mhz overclock & most struggling to hit 1330 so only 65mhz plus thermal issues doing so.

This card will get glowing reviews from the American YouTubers and tech sites. Over in the States, this card is priced very competitively and is a winner on price/performance.

Over here, we will have to get used to the fact that you just can't buy as much imported goods for your pound as you could last week. It has dropped in value by 10%. That's 20 quid on a £200 card.

The 970 has emerged as the unlikely price/performance hero over here as the old pre-Brexit stocks have been slashed in price and retailers want to get rid.

How many clueless idiots browse this site. The price is as expected it has nothing to do with the exchange rate get a grip. They did not buy the stock after Friday. Honest to God never read so much deluded nonsense, including amd with their ridiculous performance.

Please, everyone buys stock on credit. And they have to consider that the value of the pound has dropped and so when they purchase more stock it will be more expensive. That disparity has to be made up now not later.

FYI ALL...

The NVIDIA GeForce GTX 1060 is expected to be announced the 7th July (Next Thursday) event with retail availability a week later on 13th July....

http://wccftech.com/nvidia-gtx-1060-special-launch-event-july/

Probably will retail here around £250. Leaves us with a dilemma.

If you have free shipping with Scan they have the EVGA GeForce GTX 970 SC for £198.60 after £20 cashback.
Out of the box as it has a factory OC it is on a par with the RX 480 but according to the review below it over-clocks a lot better than the RX 480 which seems weak in that department.
Not saying that it’s a better option but it’s cheaper and some prefer Nvidia.

https://www.scan.co.uk/products/4gb-evga-geforce-gtx-970-sc-gaming-acx-20-pcie-30-7010mhz-gddr5-gpu-1165mhz-boost-1317mhz-cores-1664
https://www.techpowerup.com/reviews/EVGA/GTX_970_SC_ACX_Cooler/28.html

You honestly have no clue. Just stop now.

how do you get free delivery with scan?​

Management at overclockersuk already stated that they had their stock of rx480 cards already but that they had not paid for them yet and they would be more expensive due to the pounds 10% tumble on brexit vote, they stated that they would try to absorb some of the increased cost in their margins and but that most of the cost increase would have to be passed on.

No you have no clue. I cannot understand anybody trying to say that the fallen value of the pound has no effect on imported goods. Retailers and wholesalers aren't going to take a smaller profit margin to keep the price the same for you.

If you are saying that the retailers all paid for these cards when the pound was $1.5 then these cards are currently being sold 43% higher in the UK than the US.

Have a look on Hexus.net as that was one way of getting it.

I'm running one through flubit at the moment... See wha I get back...

​I already did, Got a price of £197.38 for the sapphire 8gb model.

They say that to justify their price increases.

Just remind us again how you come to 43%?

If you are buying goods in USD in quantity then you tend to have a US account with dollars already in it.

Of course a lower rate will eventually affect you, but I highly highly doubt it has any effect on this release.

​it's effect will not be felt immediately, you need to go and do some research before spouting complete nonsense to people who actually understand, the fact the pound is increasing means in your deluded world our goods should get cheaper. Retailers could not work like that

Beware these cards could potentially damage the motherboard.

https://www.reddit.com/r/Amd/comments/4qfwd4/rx480_fails_pcie_specification/

This is NOT a good deal the RRP for this card is $229 so ity SHOULD BE £170 its a rip off to uk buyers

You're missing something important. It's called VAT.

lmao so wrong on so many levels

Exactly my point.

Cannot believe that this conversation and deluded misinformation went on for a few days about US to GBP conversion.

You are not getting holiday money for your 2 week trip away!!!

Seriously, its embarrassing that some are posting about being ripped off on RRP purely because of brexit.

THE RRP as posted via AMD not by any review website in the past when preaching speculations and rumours was always £180 4GB and £215-220 for 8GB for the UK.

Look at NVIDIA when shield came out £149.99 in UK or $149.99 in US!!!!!
WHERE WAS BREXIT AND THE FLUCTUATING POUND THEN?????

Any price difference now is supply and demand pricing from retailers.
Scan was £219.99 for Sapphire 8GB, due to sales volume on release day they upped price to over £230 before midnight on release day

One recommendation - This site needs a minimum age requirement when joining