None left in my local Tesco when I went yesterday evening 8-(

Hoping for better luck tonight 8-)

I always think that when i see cheap fresh produce. But then you take in account where it was farmed and how.
Ever tasted an apple from your own garden and realised supermarket fruit has nothing in common with real fruit? We should get over our prejudice towards home grown stuff that we call 'unfit for consume' just because it hasnt been sprayed or fed with poison.

Supermarket meat, fruit and veggies has nothing in common with real stuff. People who ate food from a real farm know what im talking about.

Exactly, its not about wasting food its another marketing ploy.

Hmmmm, don't disagree about the amount of food waste, but don't see how this reduces food loss/waste or makes any extra profit?
It's all marketing really :confused:

You simply move the waste/loss from source to retailer and then from retailer to consumer?
Mr A.Farmer has 10 tonne of apples that no one wants as they're shaped funny, so he has no choice but to bin them and take the loss.
Mr A.Supermarket bows to public opinion and decides to start selling said apples in his store at a substantial discount over his regular produce.
Mr A.Farmer can now go to the Caribbean as he's got pockets full of cash he didn't have last week?! :wink:
Mr A.Supermarket now has shelves full of apples that he's got to shift before they go mouldy.
Mrs A.Consumer comes along to do her shopping and notices that there's loads of apples available and they're soooo cheap compared to what she normally buys, so she buys twice as many, would be rude not to!
Even though Mr A.Supermarket has sold loads of apples, he's still got loads left!
His customers have bought twice as many apples as they normally do, but they've bought the cheap/imperfect ones and he's now got loads of perfect apples going rotten on his selves so he's going to bin them, take the loss :confused:
Meanwhile, Mrs A.Consumer has taken her shopping home and impressed everyone in the household with just how many apples she's bought for pence :wink:
A week later everyone in said household is sick of the sight of apples and stops eating them, they go mouldy and end up in the bin!
Mrs A.Consumer is now taking the loss/waste :confused:

In my humble opinion of course :smiley:

Get it right for gods sake, imperfect fruit and veg is not binned it is used depending on the product to make drink, ready meals and other such products that don't need to be perfect. Over purchase by customers provides more waste than would ever be allowed by manufacturers. They all find a way to use everything.

What would you call them, if you were selling them?

Haha why get so angry over apples? Chill.

Where is the implication that this item is farm fresh, organic, gm free? Come on actually quote from Tesco where they imply this or from the deal description etc.

We need more imperfect produce on sale, this is beneficial in a number of ways i.e. food wastage and economics (producer gets paid for a higher % of produce).

You may see this as marketing, however in this instance the marketing is good, it's there to say hey fickle consumers, yes you the ones that only want perfect looking fruit and veg, here's a way we've bundled this up differently so that you might accept buying it! Simple as that! The supermarkets have played a huge amount in our perception of what's acceptable, at least Tesco have started every so slightly to amend their ways. If this hits off then others will follow. Before supermarkets fruit and veg was imperfect, well of course it always has been, but supermarkets have the power to market produce how they feel it will best sell to the consumer. The consumer bares a huge brunt of how things are marketed to them, because it's their behaviour which modulates the marketing!

I find little credence in your argument. The gm, organic, farm fresh debate is completely separate from the debate on how to present cosmetically imperfect fruit and veg to the consumer. That's exactly what this deal is about and nothing to do with GM/Organic.

Hmmm no.