They might look good, but they're not. Grown for visual appeal and size, as a lot of other fruit and veg.
Ideal of you need some for a photoshoot, but if you plan on enjoying them, lower your expectations - greatly!

As with ALL fruit in supermarkets nowadays - BIG fruit has no flavour, small fruit has it in spades - and a fruit from abroad bears no comparison with a fruit from UK - BUY WISELY! One 1/4 the size of the container probably WILL taste of straw ...

Couldn't find it posted though so by doing so it's hopefully helped a few people become aware :smiley:

Thats because they are the only one that price compares to the german two

Yep, not too much taste to these. Plus, all of the punnets I was looking at had too much bruising/spoiled/starting to turn strawberries inside. I ended up buying one pack, and then someone else bought me another a few days later, as I feared, almost tasteless, texture too hard, even on the ones that had started to ferment... Would not recommend.

If you do want some GOOD fruits worth spending your money on (from Morrisons, also) try the small citrus packs, I had some a few days ago, I don't think they were satsumas, so were either mandarins or clementines, and they were AMAZING, genuinely some of the best I've ever tasted (many times, the citrus we get in this country is quite bland, and sometimes even the texture is weirdly & horribly dry for a fruit that's 90% juice!).
I'll go and see if I can find some more and if they're as good as before, and report back.

Post a deal for british farmers strawberrys then?

Oh wait...

Yes, they are way too hard, and mostly quite bland or tart.

Yeah, I absolutely agree - thing is, I reckon 95% of the people here (and 99% of those voting this hot) have never tasted a proper, real, natural strawberry - I don't know what seeds these come from, and I don't know how much it's the genetic modifications and how much the method of growing them that are responsible for the (lack of) taste of the end product, but all I know is that I had some home-grown (small garden in a small village of a household that didn't even have running water - drew it from its own well) strawberries about 25 years ago in a different country and they were the best strawberries (and some of the best fruits) I've EVER eaten. Well, you can imagine, if I still recall that experience so vividly a quarter of a century later! They were on average smaller than these (about the size of the smallest ones) and indeed, they just fell off the stalk in your hand, none of this crazy weirdness with a large unripened top bit, and their texture meant they effectively MELTED in the mouth!
The same goes for raspberries too, but to a lesser extent, HOWEVER, I did notice you CAN still get proper raspberries here, today - just go to any allotment and ask someone who has a berry bush to let you try one of their fruits and you'll see - the depth of flavour and the fragrance is enough to drive you insane with lust for that fruity goodness - I guess they haven't messed about too much with their genetic code! They probably haven't been able to make them into gigantic freaks of (non)nature, so they mostly left them alone.