Refined sugar is no different to and no worse than natural sugar. Sugar is sugar, your body doesn't know the difference and treats it all the same way. This product is naturally quite high in sugar due to the fruit content.

Just because something is natural doesn't automatically mean it's good or better or mean that anything added is worse. It seems more and more businesses market their products to people with this line of thinking. One cereal I saw claimed no refined sugars amongst other "benefits". I checked the back and it contained an alternative syrup from a different, and probably natural, source I.e. It still contained added sugar.

I avoid marketing and examine the product for what it is. I take your point are of course right about what your saying. However as someone who recently has made lifestyle changes to drastically reduce refined supers and processed food I have taken to examining labels very closely. Too much sugar in any form is bad for you but refined is worse. I have no idea what the hype around Jordan's or anybody else's products is regarding it. I will check this out and if its got a high sugar content is to be avoided. If its mid range then its a good product because all the ingredients are natural. I.E. not packed with preservatives, refined sugars, salt, trans fats etc

Very true. Pure marketing - exactly like selling under the old Jordans and Dorset Cereals brands rather than disclosing the real ownership of those businesses now. Kraft/Mondelez/Nestle and the like have taught businesses a few clever tricks. :wink:

Good deal, almost as cheap as Asda basic range which I like. Heat added.

All natural and no refined sugar. Have some heat :smiley:

Camp outside & wait.

​What if the sale isn't on ?

good find op, heat added

Odd, isn't it, that people will happily buy Jordans and Dorset cereals, but look down on Primark. And yet all are owned by the same company.

Which is perhaps why that same company also supplies Aldi and Lidl - both of whom sell a much better quality mueslis at rather lower prices than Jordans and Dorset.

Half Price! :stuck_out_tongue:

Must a price error the 500g is £2 :wink: oh well helped me lol thanks