I bought them few times from my local poundland.

Still difficult to see it as anything but an inferior product using a big brand name to justify a high price. Much like Richmond or Walls sausages.

Because people may prefer the cereal part to the fruit and nuts. 50% fruit and nuts is far too much for me

....because it tastes gorgeous?

Just out of curiosity, why on earth do people buy this boring, mundane stuff with less than 15% fruit and nuts, when for hardly any more you can get a greatly superior Lidl product with 50% fruit and nuts?

Ingredients:
Wholegrain Wheat (37%), Wholegrain Rolled Oats (36%), Raisins (12%) , Sugar, Skimmed Milk Powder, Milk Whey Powder, Roasted Sliced Nuts (2.5%) (Hazelnuts & Almonds), Malted Barley Extract, Salt

£1.11 if you have a mywaitrose card and 'pick' it online.