new SMA is out same price but 100gm less

Isn't this illegal to have any reduction and a pos on/near baby milk?...

only on baby milk it's illegal, toddler milk or next stage is fine for promotions etc

Anyone know if this is nationwide?

Got some in southport, Its the older style hence reduced, was on its own in reduced section shelf said £9.75 scanned at £4.75

Any formula designed for under 6 months cannot be advertised or sold at a discount or have store points earned on them or spent on them. I believe the aim is to encourage breastfeeding.

From the baby milk action website:
Protecting breastfeeding

There is no food more locally produced or sustainable than breastmilk. A breastfed child is less likely to suffer from gastroenteritis, respiratory and ear infections, diabetes, allergies and other illnesses. In areas with unsafe water a bottle-fed child is up to 25 times more likely to die as a result of diarrhoea.

Breastfeeding saves lives – and could save more. Estimates in 2013 suggest 11.6% of under-5 deaths could be prevented by breastfeeding. The World Health Organisation (WHO) says: ‘Globally, breastfeeding has the potential to prevent about 800,000 under-five deaths per year if all children 0–23 months were optimally breastfed.’

That is why a marketing code was introduced in 1981 to regulate the marketing of breastmilk substitutes. Companies continue to violate its provisions – see examples here. Find out how Baby Milk Action works to stop them and how you can help.

Protecting babies fed on formula

Breastmilk substitutes are legitimate products for when a child is not breastfed and does not have access to expressed or donor breastmilk. Companies should comply with composition and labelling requirements and other Code requirements to reduce risks – independently of government measures. Parents have a right to accurate, independent information.

See our poster for sources of independent information on formula for health workers – UNICEF and Department of Health in the UK have produced a guide for parents.

Baby Milk Action is not anti-baby milk. Our work protects all mothers and infants from irresponsible marketing.

COLD, as £1 for the same milk in Tesco Salisbury after further reductions.

Stage 1 formula milk cannot be discounted because the government issues vouchers for it to low earners/people on benefits so it cannot be offered on a deal as the voucher system would not work. Stage 2 formula milks and beyond are completely unnecessary and a waste of money as if the child has a balanced diet elsewhere the child should only need normal whole milk

Can you get me some please :smile:

They reduced from £4.75, so it's worth to wait and have 5 for £5 :smiley:

Does anyone know how this formulation compares with other milks of this type? Since they aren't regulated I'm the same way that baby milks are, I imagine there must be some variation...

The newer "Pro" version has exactly the same nutritional contents as the old version...so they are just charging the same for 100g less!

Actually the formula has changed massively. The main ingredient has gone from lactose to oil now and have caused horrendous problems for my little one. Have contacted Sma and they are investigating and confirmed its not an isolated case

Its so that they can encourage breastfeeding. I don't agree with the rule as there are many people who cant breastfeed or not in the right situation for some reason or another.

Tesco Extra Brookfield Centre have a whole shelf if these: clearance shelf at far end of nappy aisle (marked £9, but with the tell tale asterix). Just bought 8, about 30 remaining...