Lidl and Bertolli fined €550k for fake 'extra virgin' olive oil - The Local The first of the recently increased sanctions against 'deceitful' olive oil have been handed out, with discount supermarket Lidl and Deoleo - the owners of the popular Bertolli brand - hit hard.

Lidl was hit by a fine of €550,000 by Italy's antitrust authority, which found that its Primadonna brand of extra virgin olive oil was incorrectly labelled, consumer magazine Consumatrici reported.

Meanwhile Spanish company Deoleo received a €300,000 fine for branding malpractice after some of its Bertolli, Sasso and Carapelli 'extra virgin' oils were found to be simply 'virgin olive oil', a lower grade of olive. The oils in question were Bertolli gentile, Sasso classico and Carapelli il frantolio.

The investigation into the quality of extra virgin oil on sale in Italy began back in 2015. An investigation by a consumers' magazine analysed the extra virgin olive oil produced by 20 of the most popular brands, and found that nine of them falsely claimed to be extra virgin.

Olive oil is a staple in the Mediterranean diet, and extra virgin oils use the most time-consuming and expensive production method.

It looks like you do not have anything to do only writing random comments on hukd. Do you think you will get an oscar for the funniest comment!

Imagine the scent of the exhaust. Better than used fish and chip shop oil.

This olive oil is better than the expensive brands, tastes excellent and i only buy this brand

Heat added :smile:

It's obviously a matter of taste, but here's a graphic of the Which report from a while ago:



And here's a link to the report.

Apparently this is in a glass bottle too, unlike the 750ml ones. So a brilliant buy!

Thanks for the link. I might have missed but I couldn't find either of the brands I mentioned. Am I missing something here? No sarcasm intended.

Thanks for those review links. Aldi olive oil also highly rated I note. Will give them both a try and avoid Harrods... had to look twice!

Good deal. Thanks for posting.

COLD!

I have tried napolina and borger and they are no way near this.

Thanks for the review link very useful

Do diesels run on it?

In my personal opinion, it does not taste half as good as other brands like Napolina or Borges

Is this the same stuff that's in the 99p stores?

Good price for 1ltr of virgin olive oil. Heat added.

http://www.hotukdeals.com/deals/lidl-xxl-week-starts-thursday-14th-20th-january-includes-4x-xxl-stonebaked-margherita-2372828

already posted here