Next cheapest I could find was £45 at Amazon and Smyths so £30 seems like a bargain. Lights, Music or nature sounds with hanging toys. What more could a baby want? :)
Has great reviews. Qualifies for Free Standard Delivery too.
Not the greatest padded mat but that is easily sorted with a blanket underneath.

More info:
The magical world of the rainforest comes to life with fun activities, lights and up to 20 minutes of nature sounds or melodies with this soft deluxe baby playmat gym toy and soft play arches with detachable hanging activity toys. Lots of activities and textures to stimulate your growing baby including a soft monkey, jingly toucan, elephant and parrot with spinning paddle.

Moveable and stationary activity toys encourage baby to explore the overhead gym or enjoy some tummy-time play. Baby can also enjoy a spinner with rattling beads, spinning butterflies, a shiny mirror and a crinkly leaf for peek-a-boo fun.

Soft play mat has various textures for baby to explore
Soft play arches feature detachable hanging toys
Colourful arches supported by a friendly giraffe
Variety of links let you attach toys up above or down below
Music and lights activated by either parent or baby
20 minutes of nature sounds or melodies