So executives build a brand based on how long their batteries last and then...
new executives get greedy and bring out this apparently inferior product to destroy their key USP.

Sounds like Duracell are run by geniuses these days?!

Duracell going the same way too? Just can't get the quality these days...

although these are Duracell, the power is much lower than standard.

Am I right in saying Energizer Ultimate Lithium 4 for £5.00 are the longest lasting (but not the cheapest)?

I usually get manager special Duracell from B&M but it sound like these could be 60% of normal quality.

thanks

I would buy them if they were only a quid.

These batteries are 'Simply Duracell' - a lower powered battery than other Duracells. but probably OK at £3 for 12.

I would go for rechargeable eneloops over constantly buying wasteful old stock poundland batteries

I think 'simply' means for remote cross use only..lol

I'd take them up on their "Everything's a pound logo" , good price though.

They're okay, but only occasionally the best. Plus it depends on what you're considering the 'best' attribute.

Poundland has a tendency to stock old and close to out of date stuff in my experience. This is certainly true for many of the branded products I've had from there over the years. Could well be the case with the batteries above.

These are poundland Duracell
They will be rejects with about 50 to 60% capacity only, thats why they are only a quid!

Oh right, thought "Duracell" quality were meant to be the best!

They wouldn't turn on my camera to view pics. Put them in a clock lasted about a month and had to be replaced

I bght these and unless yr using them for a remote control they are rubbish

Ye I thought everything was a quid there....

right

So is the store called 3 pound shop now.....

I'd take them up on their "Everything's a pound logo" , good price though.

website just lists it under deals, not that you have to spend anything else - here

It's worth checking out this site for battery capacities: http://www.batteryshowdown.com/results-lo.html
Have some heat... I don't thinkyou can buy them cheaper - even with the extra £1 required spend!